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20011212:1000-6788(2001)12-0099-05熊 励,顾新建,陈子辰(,310027):,;;,::;;:TP391;TP29:AResearchonSystemicMethodologyofNetworkCooperativeCommerceChainXIONGLi,GUXin-jian,CHENZi-chen(TheInstituteoftheProductionEngineering,ZhejiangUniversity,Hangzhou310027,China)Abstract:Inthepaper,theconnectionofNCCC(networkcooperativecommercechain)isanalyzed,andthekeythatcooperatewithsurviveofenterprisesunderthecircumstanceofglobalcompetition.Presentssystemstructureoftrans-organizationforNCCCisputforward.Theinternalmechanismofthesystemofintegratedcommercechain:strategydouble-winofdynamicgame,plusfeedbackisresearched,usingthetheoryofsystemandcontrol.Keywords:network;cooperatewith;E-commerce0,,,,,,,(PDM)(CPC);(ERP);(SCM);(CRM);,,???1,4:1996-1999,Internet;1997-2000,Web;1998-2003,Internet;,2000-2005,(CooperationCommerce)[1](GartnerGroup)1:1999-11-12:(70172016);863/CIMS(863-511-941-008)1,,(),,,(Microsoft),(Intel);,,,,,,ITGartnerGroup,2002,-[2],--,Internet,PDMERPSCMCRM,[3]22.1NCCC(Network-basedCooperativeCommerceChain),,,,,,InternetWebEC,,Internet,,,,,,,S,O,I,P1:ROI=S1O1-I1P2,P3,,Pn,,:ST=S1+S2++Sn,:100200112OT=O1+O2++OnIT=I1+I2++In:(ROI)T=ST-OTIT,[4],,,,,,,,:SS=SISSST;S;ISIT;T,,,(ROI)S(ROI)T,SSST;OSOT;IS=IT,/,2.2,,,,,:21),,2),,3),,4),,10112,,,23,,,,,,,3.1(Stackelberg)1(,leader)q10,2(,follower),q20,2Q1Q2,S2:Q1Q2(Q1=[0,]1,Q2=[0,]2),1q1;(q1,s2(q1)),ui(q1,s2(q1)),,,[5],,,,,,,,,1+123.23,,,3,(increasingreturn),,Polya[6]Internet,N(),,InternetXn=[x1n,x2n,,xNn]()()inInternetqi,n(Xn);Internetb0=Ni=1bi0;ni,n(Xn)=1qi,n(Xn))0(1-qi,n(Xn)),i=1,2,,N102200112i,bi,n+1=bi,n+i,n(Xn),(b0+n-1)xi,n=bi,n/(b0+n-1),xi,n+1=xi,n+1b0+n[i,n(Xn)-xi,n],n=1,2,,xi,n+1=xi,n+1b0+n[q1,n(Xn)-xi,n]+1b0+ni,n(Xn)i,n(Xn)=i,n(Xn)-qi,n(Xn)i,n(Xn),i,n(Xn),,E(xi,n+1xi,n)=xi,n+1b0+n[qi,n(Xn-xi,n],,xi,n+1=xi,n+1b0+n[qi,1(Xn)-xi,n],i=1,2,,N(3.2.1)(3.2.1)qi,n(Xn),,(3.2.1)Polya,2[qi,n(Xn)-xi,n]i=1,2,,N,N,,Xn+1=Xn+1b0+n[qn(Xn)-xn](3.2.2),qn(Xn)nqnq1b0+n(n1n),(3.2.2)(),q(Xn)=Xn(3.2.3),Polya1,,表1 网络协同商务链的正反机制的比较,;;,,,,,,DellNetscapeIE!Autodesk4,,,,(123)10312,;,,,,61),,,2),,,,3),,:[1],.[M].:,1996.[2].[M].:,1988.[3].[J].,1995,123(2):32-36.(103),,,:[1]JackEMaynard.BeatingtheCompetitionwithCollaborativeProductCommerce:LeveragingtheInternetforNewProductInnovation[R].Aberdeen'sOctober,2000CPCMarketResearchReport[EB/OL].[2]ShyamaVRamani.Technologycooperationbetweenfirmsofdevelopedandless-developedcountries[J].EconomicsLetters,2000,68:203-209.[3]AynurUnal.Electroniccommerceandmulti-enterprisesupply/value/businesschains[J].InformationSciences2000,127:63-68.[4]AndrewCampbell,KathleenSommersLuchs.()[M].:,2000.[5][],G..TheAnalyticsofUncertaintyandInformation[M].:,2000.[6].[M].:,1998.12312