商务英语写作2-2祝贺信

CongratulationLettersjBytheendofthismodule,youareexpectedModule2:CongratulationLettersObjectivestolearnabouttheformatandcontentsofcongratulationletters;towritesincere,natural,warm,positivelettersofcongratulationswithappropriatetone.CongratulationLettersMr.JianghaslearnedthathisclientHenryMillerhadrecentlybeenpromotedtotheheadofMarketingDepartmentofRefineTextileCo.Ltd.So,Mr.JiangasksQiuXiaoyuntowritealettertocongratulateHenryMilleronthisgoodnewsinhisname.TaskYourTry1ACongratulationLetterCongratulationLettersWhatshouldbethetoneofacongratulationsletterbelike?Whataretherequirementsofaneffectivecongratulationsletter?Arethereanyrequirementonthelengthandfont?Ifyes,whatarethey?Youaredividedintoseveralgroupsandhaveadiscussionoverthewritingofcongratulationletters.Ifyouareinterested,youcanroleplayaconversationoncongratulationextendedviatelephone,andnotethesimilarityanddifferencebetweencommunicationviaspokenwordsandwrittenletters.Notes:What’sthepurposeofwritingacongratulationletter?CommunicativeActivity2CongratulationLetters1.What’sthepurposeofwritingacongratulationletter?Thepurposeofacongratulationletteristodeliveracongratulatorymessagetofriendsorfamilymembersorbusinesspartners,commemoratingaccomplishmentsandachievements.Itisusedbothinpersonalandbusinesssituations.2.Whatshouldbethetoneofacongratulationletterbelike?Generallyspeaking,thetoneofacongratulationlettershouldbesincere,natural,positiveandwithoutexaggeration.3.WhatWhataretherequirementsofaneffectivecongratulationletter?Towriteaneffectivecongratulationletter,weshouldpayattentiontothefollowingpoints:1)Writethecongratulationletterassoonaspossibleafterthefortunateeventtakesplace.2)Stateinthebeginningthespecificoccasionthathasmotivatedyoutowriteacongratulationletter.CommunicativeActivity2CongratulationLetters3)Expresspraiseandapprovalofthereader'saccomplishmentinyourcongratulationletter.4)Keepyourcongratulationlettersimpleandconcise--underonepageinlength.5)Keepyourletterpositiveanddon'tincludeanynegativecommentsorunhappynews.6)Don'tsuggestthatthefortunateeventshouldbenefittheletter-writerinanyway.7)Don'texaggerateyourcongratulatorywordsoryourlettermayseemsarcasticormocking.4.Arethereanyrequirementonthelengthandfont?Ifyes,whatarethey?Acongratulationlettershouldbesimpleandconcise—usuallyunderonepageinlength.CommunicativeActivity2CongratulationLettersZhejiangSunshineCashmereCo.,Ltd.No.25KangtaiRoad,Zhilitown,Huzhou,ZhejiangProvinceMay3,2008Mr.HenryMiller156JingangSouthRoadGuangzhou,Guangdong510260SampleAnalysisHeadingInsideAddressCongratulationLettersDearMr.Miller,CongratulationsonyourrecentpromotiontoheadtheMarketingDepartmentofRefineTextileCo.Ltd.Wearedelightedthatyourworkininternationalmarketingforthepastdecadehasbeenrecognizedthisway.Wejoininsendingyouourbestwishesforthefuture.SampleAnalysisCongratulatingwordsSalutationPraiseforthedeservedachievementsCongratulationLettersSampleAnalysisPraiseforthedeservedachievementsThroughtheyearsofworkingtogetherwithyou,manyofusarewellawareofhowmuchyou’vebeendedicatedtothesuccessfulbusinessstoriesbetweenourtwocompanies.WearealllookingforwardtoyourtriptoChinanextmonthwhenwewillcelebrateyouradvancementinamoreformalway.CongratulationLettersAgain,congratulationstoyou,Mr.Miller–goodluckandgoodwishesonyournewpositionasDirectorofMarketingDepartment.Cordiallyyours,ThomasJiangGeneralManagerSampleAnalysisComplimentaryCloseRe-expressingthecongratulationSignatureCongratulationLettersThedefinitionofacongratulationletterAletterofcongratulation,oracongratulationletter,isathoughtfulwaytodeliveracongratulatorymessagetofriendsorfamilymembersorbusinesspartners,commemoratingaccomplishmentsandachievements.Itisusedbothinpersonalandbusinesssituations.Certaintypesofcongratulationlettersarealsoreferredtoas“commendationletters”insomesituations.SummaryCongratulationLettersTheformatofacongratulationletterAcongratulationletteralsocontainstheheading,date,insideaddress,salutation,bodyofletter,complementaryclose,signature,etc.Inthecongratulationletter,besidesthecongratulatingwords,thesenderalwaysmentionsthereceiver’seffortforhisdeservedachievements.Acongratulationlettershouldbesimpleandconcise,usuallyunderonepagelength.Andthestationaryusedisusuallyspeciallyselected.SummaryCongratulationLettersThepurposeofcongratulationlettersongettinganewjobonaspeechorpresentationonanachievement,anaccomplishment,oronajobwelldoneonhisorherbirthdayonhisorherengagementonhisorhergraduationSummaryonhisorherretirementonhisorherweddingormarriageonpublishingabookorarticleontheanniversaryoftheirmarriageonthebirthoradoptionofachildontheopeningofanewbusiness,store,orofficeonwinninganawardorreceivingascholarshiporotherhonor,etc.CongratulationLettersYouareprovidedfourmorecongratulationletters.Youcanmakeminicomparisononthesamplesaccordingtowhathavebeentaught.IndividualStudyTipsSample1:Apersonallettertocongratulateonafriend’saccomplishmentSample2:Aninformallettertosendseason’sgreetingstoabusinessfriendSample3:Abusinesslettertocongratulateanex-employeeSample4:Abusinesslettertocong