商务英语写作公司简介 Company Profile

CompanyProfile公司简介Lesson13GeneralIntroductionAcompanyprofileisessentiallyaresumeforthecompanythatyouusetoestablishyourcredibilitywiththemarket.Themainpurposeofmakingagood“companyprofile”istoapproachthepotentialcustomerswithyourcompany’sstrengthintermsofcapacity,quality,financialstatementsandexperience.ProcedurestoWriteaCompanyProfiletoprovideageneraloverviewtoreviewthehistorytodescribecurrentsituationtoshowfutureprospectsToProvideaGeneralOverviewAgeneraloverviewofacompanyusuallyincludesnatureofbusiness,businessscope,positioninaspecificbusinessarea,foundingtime,headquarterandsoon.SamplesofAGeneralOverviewStateGridCorporationofChina(SGCC)wasestablishedonDecember29th,2002.Itisagovernment-ownedenterpriseapprovedbytheStateCounciltoconductgovernmentauthorizedinvestmentactivities.SGCCwasrankedthe8thintheFortuneGlobal500in2010,sevenrankshigherthan2009,andisthelargestutilityintheworld.SamplesofAGeneralOverviewRoyalPhilipsoftheNetherlandsisadiversifiedtechnologycompany,focusedonimprovingpeople’slivesthroughmeaningfulinnovationintheareasofHealthcare,ConsumerLifestyleandLighting.HeadquarteredintheNetherlands,Philipsposted2012salesofEUR24.8billionandemploysapproximately114,000employeeswithsalesandservicesinmorethan100countries.ToReviewtheHistoryIfthecompanyhasagoodreputationaswellasalonghistory,itisnecessarytointroduceitsdevelopment.Tosomeextent,alonghistorygivestheimpressionthatthequalityoftheproductsorservicescanbeguaranteed.Ifthecompanyismergedwithtwoormorecompanies,itisalsonecessarytomentionthisinformation.However,ifthecompanywasfoundednotlongago,thispartcanbeomitted.ASampleofCompanyHistoryJPMorganChase&Co.isoneoftheoldest,largestandbest-knownfinancialinstitutionsintheworld.Thefirm'slegacydatesbackto1799whenitsearliestpredecessorwascharteredinNewYorkCity....In1991,...In1995,...In1996,......In2000,...ToDescribeCurrentSituationAcompanyprofilewillundoubtedlyfocusonthedescriptionofthecompany’scurrentsituation.Thispartmainlyconsistsoftheproductsorservicesprovidedbythecompany,strategiesandmissions,sizeofthecompany,businessperformance,corporateculture,etc.Thesecontentsneedtobepresentedclearlyandprofessionallytohighlightthecompetitiveadvantagesofthecompany.ProductsorServicesWe(Shell)providetransportfueltoaround10millioncustomerseachdaythroughour44,000servicestationsworldwide.Weareworkingtodelivercleanerburningandmoreefficientfuels.Ourproductsandservicesarealsodesignedtomeettheneedsofbusinesses---fromtheconstructionindustrytoaviation,chemicalstoshipping.StrategiesandMissionsImprovingpeople'slivesthroughmeaningfulinnovationForover120yearsourmeaningfulinnovationshaveimprovedthequalityoflifeformillions,creatingastrongandtrustedPhilipsbrandwithmarketaccessallovertheworld.Inlightofkeyglobaltrendsandchallenges---e.g.thedemandforaffordablehealthcare,theenergyefficiencyimperative,andpeople’sdesireforpersonalwell-being---weareconfidentinourchosenstrategicdirection.SizeoftheCompanyWe(Shell)areaglobalgroupofenergyandpetrochemicalscompanieswitharound92,000employeesinmorethan70countriesandterritories.We(JPMorganChase)arealeadingglobalfinancialservicesfirmwithassetsof$2.4trillion.Weoperateinmorethan60countries.Wehave260,000employees.Weservemillionsofconsumers,smallbusinessesandmanyoftheworld'smostprominentcorporate,institutionalandgovernmentclients.BusinessPerformanceAtrustedpartneratmorethanonemillioncustomerlocations,Ecolab(ECL)isthegloballeaderinwater,hygieneandenergytechnologiesandservicesthatprotectpeopleandvitalresources.With2013salesof$13billionand45,000associates,Ecolabdeliverscomprehensivesolutionsandon-siteservicetopromotesafefood,maintaincleanenvironments,optimizewaterandenergyuse,andimproveoperationalefficienciesforcustomersinmorethan170countriesaroundtheworld.CorporateCultureOur（P&G)ValuesIntegrity/Leadership/Ownership/PassionforWinning/TrustOurPrinciplesWeShowRespectforAllIndividuals.TheInterestsoftheCompanyandtheIndividualAreInseparableWeAreStrategicallyFocusedinOurWork......ToShowFutureProspectsIntheend,youmaylistsomeshort-termorlong-termplansofthecompany.SamplesofFutureProspectsOur(Ecolab)visionkeepsusfocusedonwhatwestrivefor---tobethegloballeaderinwater,hygieneandenergytechnologiesandservices;providingandprotectingwhatisvital:cleanwater,safefood,abundantenergyandhealthyenvironments.AtPhilips,westrivetomaketheworldhealthierandmoresustainablethroughinnovation.Ourgoalistoimprovethelivesof3billionpeopleayearby2025.Wewillbethebestplacetoworkforpeoplewhoshareourpassion.Togetherwewilldeliversuperiorvalueforourcustomersandshareholders.SummaryAsyour“companyprofile”representsyourcompany,itisabsolutelyessentialtoprepareitprofessionally.Ofcourse,youmayaddordeletesomecontentswhilewritingtheprofile.Putyourselfinthepositionofyourpotentialcustomersandincludeinformationthatyouthinktheywouldliketoknow.Andtheorderofeachpartisnotfixedbutflexible.ItmaybeusefultofollowtheAIDAstructurestepbystep.FirstcatchtheAttention,thengenerateInterestandcreateDesiretogethimintoAction.What’smore,beinformativeandbusinesslike.Usef