体验商务英语 综合教程2

Group4members******CasestudyFabtekIntroductionFabtekisasmallcompanythatproducesanewtypeoffabriccalledProtean.TheadvantagesofProtean1)lightstronglong-lasting2)thickthin3)itcanbemadeinanycolor4)flexiblesoft5)canconductelectricityProductsusingProtean1.‘Dazzle’:arangofshoesforyoungwomenLightandcomfortable-adapttotheshapeofaperson’sfootTheircolourcanbechangedatanytimeShiny,smartandverydurableIdealfordancing2.ProteansteeringwheelBettergripfordriversSaferthanallothersteeringwheelsVerypleasanttothetouchLowproductioncosts3.ProteanwatchstrapsWaterproofandeasytocleanAnyonecanwearthem-non-allergicMorebeautifulthanotherstrapsLightupinthedarkAnopportunityforGadgetPIC•Recently,FabtekconductedGadgetPIC,acompanywithover2000productsandawordwidenetworkofsalesoffices.Gadgethasdesignedanddevelopedmanybest-sellingeletronic,householdandautomobileproducts.FabteckhasaskedGadgettocomeupwithnewideasforusingProtean.HereisanextractfromaletterwhichFabteck’sChifExecutivesenttoGadget’sDevelopmentManager.WearelookingforpartnerstomanufactureproductsusingProtean.Wewanttoworkwithfirmsthatarecreativeandwhichcandesignexciting,innovativeproducts.Weinviteyoutosendusthreeconceptsfornewproducts.1.AdescriptionoftheproductsCloth2.ItssellingpointsFashion3.WaysinwhichtheproductsisreallynewHavetinyvials,dosesofmedicinns,spiritualsignificance4.ItstargetconsumersandmainbuyersSomeonewholikesfashion5.AnadvertisingandpromotionplanDoadsnTVandtakeadvertagesofcomputersFutureclothing