MICE-introduction-May 29会展英语教程

：•Greeting•Myname:Julia•Contact:QQ:[e-mail]1•TheAssignmentandGrouping•ThePractice•TheAssessment•What’sMICE?•ProspectoftheMICEindustry•Whatpositionmayyouservein?Unit1•Youwillbedividedintogroupsandaccomplishsomegroupassignments.•Formgroupsof4-6people•Voteagroupleader,whowillhavesomeextrapointsadded.Unit1•TheAssessmentPPT,DailyAssignment60%Classroomperformance10%Finalassignment30%Unit1’sMICE?•DefinitionofMICE•CategoriesofMICEUnit1’sMICE?•1.1.1DefinitionofMICE•M---Meeting•I----Incentivetour•C---Conference•E---Exhibition/Exposition/Fair/Show•E---Event•Congress-regular,oftenlastseveraldays•Businesstourism—facilitiesandservices,Unit1’sMICE?1.1.2Categoriesofexhibitions•Accordingtothenature•Accordingtothecontent•Accordingtothescale•Accordingtothetime•Accordingtotheplace•AccordingtotheformUnit1•MICEindustryisoneofthefastestgrowingsegmentswithinthetourismindustrygeneratingmillionsinrevenuesforcitiesandcountries.•MICEindustry•USA&Europe—dominateonICCA’sglobalranking•Vienna—first•Singapore—Second•Bacelona--ThirdUnit1•VirtualMeetings•-terroristalerts,economictrends,•E-conferences,savemoneyandtime•Tele-seminars•Virtualmeetings---eliminatetravelexpensese•Virtualmeetings—popular,latestetrends,newtrend—nosigificantstatisticdata•TechnologyinMICEindustry•TechnologyplaysavitalroleintheMICEbusiness•Facilitatethemeetingsandeventsorganizers,exhibitorsandplanners•Dothejorinmoreeffectiveway•Australian–Melbourne’sMeetingsandConventionBureau•ClimateAwarenessintheMICEindustry•ClimatechangesandcarbonemissioninparticulararehighintheMICEagenda.•Greenerpolicy•Environment-friendlypractices•Savemoney—reducecostsandlowerofcarbonemissions•1.2.1Theorganizer•1.2.2Thecontractor•1.2.3Theexhibitor•1.2.4Theaudience•1.2.5Theservicesupplier•1.2.6ConnectionbetweenthesubjectsUnit1•1.3.1Managementorganizationsofexhibitions•1)UFI•2)BIE•3)IAEM•4)ICCA•5)SISO•6)Others•1.3.2Exhibitionrules•1)InternationalExhibitionrules•2)Chinaexhibitionrules•3)DistrictexhibitionrulesUnit1•1.4.1Featuresofexhibitionindustry•1.4.2DevelopingtrendofexhibitionindustryUnit1•Groupingandvoteagroupleader.•Chooseanindustrythatyourgroupwouldliketostudy.(interesting,easytogatherinfo.)•Listtheworldwideimportantexhibitionsandfairsoftheindustryyouchoose.MakeaPPTtoshowtheclasswhatyouhavefound.Alsoexplaintotheaudiencewhyyouchoosethisindustry.•ExampleUnit1•P8SectionA:exercisesfortestinput•P9SectionB:EnhancementPerformanceUnit22—Listening1.Supplyanddemand2.topromotetheexportofproducts3.Eatingknowledgeanddrinkingunderstanding4.Withoutpeoplephysicallymeetingeachother5.Theopportunitytomeetyourcounterpartinperson6.BychattingwithhimoverabeerUnit2’sMeetingMarketThepurposesofmeetingsa.Tokeepabreastoftoday’sever-changingtechnologyb.Tokeepsalesgoalsontrackc.TomeetforgrourmotivationandrewardsUnit2—computers,sophisticatedcommunicationsequipment;b.state-of-the-artaudiovisualequipment;c.Lavishproductions;d.ExoticfoodsanddecorUnit2—vitalrole—groupbusinessa.Upscaleandluxurypropertycategoryb.Tighteravailabilityofrooms,peaktimesc.Stricterenforcementofcancallationd.Attritio