丽景轩餐饮项目计划书最新

收到商业计划书日期项目编号项目经理（项目单位不填写以上各项）商业计划书项目名称丽景轩餐饮项目单位地址黑龙江省大庆市电话[phone]传真电子邮件[e-mail]联系人蔡文杰保密承诺本商业计划书内容涉及本公司商业秘密，仅对有投资意向的投资者公开。本公司要求投资公司项目经理收到本商业计划书时做出以下承诺：妥善保管本商业计划书，未经本公司同意，不得向第三方公开本商业计划书涉及的本公司的商业秘密。项目经理签字：接收日期：_______年____月____日食品学院猎奇队丽景轩有限责任公司创业计划书指导教师：王利娥团队成员：蔡文杰葛鹏展方金凤柏亚奎王艳张二祥2011年11月e第一章：项目简介··············································································1第二章：公司简介··············································································2◆一、项目萌发：········································································2二、企业文化：···········································································2◆三、市场与顾客：·····································································3◆四、竞争对手：···································································3第三章：产品服务··············································································4◆一、目标市场···········································································4◆二、产品介绍···········································································4◆三、服务介绍······································································5◆四、竞争优势：···································································6◆五、食疗餐：······································································6◆六、早餐：··············································································8第四章：组织结构··············································································8◆一、人员组织结构：··································································8◆二、店面组织结构：··································································9第五章：市场分析·············································································10◆市场分析：·············································································10第六章：营销模式·············································································12◆营销模式················································································12第七章：销售计划·············································································13◆一、销售计划：·······································································13◆二、市场调查：·······································································14第八章：发展规划·············································································14◆初期（1-3年）········································································14◆中期（4-6年）········································································15◆长期（5-10年）······································································15第九章：财务规划·············································································15◆一、财务规划··········································································15◆二、产品成品及盈亏分析···························································17◆三、合作与投资：····································································18◆四、投资者退出方式：······························································19◆五、公司资金来源将采取：························································19第十章：风险策略·············································································20◆一、潜在威胁：·······································································21◆二、具体应对战略与策略···························································21第一章：项目简介★丽景轩餐饮由理发店模式多对一服务的餐厅、提供餐饮原料和厨房用品的超市和为顾客制定食疗饮食方案等项目的工作室组成。★星级酒店都未曾开发的、堪与理发店媲美的多对一的配带营养师的服务模式，给您提供“新、廉、优、绿”的健康餐饮。★餐饮业有“百业以餐饮为王”之说，且一向被视为是一枝独秀，餐饮业营业额连续18年保持两位数高速增长，预计未来将保持17%以上的速度发展，行业发展前景好。★温馨、专业的服务，健康、绿色的餐饮，完美、独特的营销方案是我们的竞争优势。“不是所有的餐饮都叫丽景轩”。★丽景轩的所有领导成员出身于食品，凝聚食品的精神与梦幻的力量竭城为您服务。★追逐现代人追求营养饮食的梦想，提供实现六亿多人实现梦想的平台，同时超越六亿人给予我们的回报，我们的利润难以设想。★我希望可以融资50万元，用于树立丽景轩的品牌及扩大市场规模。第二章：公司简介◆一、项目萌发：我们每个人每天都在循环的做着一件从不厌烦的事就是吃饭，民以食为天，可是对于新世纪有高文化的人们来说，在追求时尚生活的同时更注重健康，营养饮食，在休闲娱乐甚至忙碌工作中能享受营养美味的菜肴.温馨的服务是他们毕生追求。餐饮业有“百业以餐饮为王”之说，且一向被视为是一枝独秀，也是现今最具吸引力的行业之一。可以说我国正迎来一个餐饮业大发展的时期，市场潜力巨大，前景非常广阔，长期发展趋势良好。凝聚食品的精神与梦幻的力量，萌生了我们创建餐饮公司的想法。本项目计划组建一家有限责任公司，名为“丽景轩餐饮”食疗保健多元餐厅，主要从事营养饮食的配餐。二、企业文化：三角的金字塔型，既是代表了饮食健康的金字塔，又是代表了我们连锁经营的方式，最稳固的图形也是三角形，说明我们的公司将会稳定存在，上方的“e”代表的是“diet”，是饮食的意思，同时带有健康饮食的含义，符合本公司产品，也代表着电子商务，表明我们进一步发展到网上订餐的规划。◆发展目标：从长期讲，公司会向以下两个方向发展：其一，通过特许连锁加盟的方式将丽景轩餐饮推向黑龙江周边省份，扩大市场占有率；其二，在稳步推进丽景轩餐饮的同时，扩展到对医院、养老院、幼儿园等企事业的饮食外包服务上及网上订餐服务。◆丽景轩的主要合伙人及投资人：蔡文杰、葛鹏展、方金凤、柏亚奎、王艳、张二祥。◆三、市场与顾客：1）城市居民的生活水平的提高，必然使居民对身体健康更加关注。我国逐渐步入老龄化社会，城市环境的污染，生活压力的增大，都会对人们的健康提出了挑战，不久的将来，人们对医疗、保健的开支将会不断增加。2）绿色安全健康的饮食保健文化必将成为21世纪的饮食潮流。根据现代人追求健康、美味的返朴归真的饮食要求，创办以饮食保健为主题的餐厅可以说是顺应时代潮流。◆四、竞争对手：本餐厅的主要竞争来自2公里以内的提供类似服务条件的餐饮行业，主要竞争对手是大小餐馆、酒店。这些餐馆酒店的优势是消费层次适中、餐品花样繁多、风味独特。弱点是对餐品的健康关注少、服务特色不明显、餐品的模仿性大。第三章：产品服务◆一、目标市场丽景轩餐饮目标市场定位于城市中高档人群，其主要的核心消费人群是向往健康、营养的、绿色的人群。附带中老年人、幼儿少年、亚健康状态的青年人群、特殊人群及处于康复期的病人。◆二、产品介绍本餐厅将全年开放，每天开放16小时，早5点到晚21点。“丽景轩餐饮”将成为一个多项服务于一身的餐饮公司，提供以下产品和服务：餐厅：提供营养快捷的早餐、为顾客提供经过营养师针对每一个顾客口味配置的餐饮，避免顾客们的饮食错乱搭配的不合理所导致的一系列问题。工作室：营养师针对每一位需要通过食物进行改善、调理的顾客及她们的口味配置合适的食疗饮食方案并对于做法等细节问题进行指导。并定期举行营养知识讲座、编制营养杂志、及开展会员活动。超市：主要进行销售我们提供的餐饮和配置的食疗餐的餐饮原料及厨房用品等；厨房：采用透明的隔音的玻璃，让顾客随时能看见我们的一举一动，做到绝对的放心。◆三、服务介绍现在食品安全是一个越来越值得重视的一个问题，许多餐饮店用地沟油、廉价的编制的原料、超标的食品添加剂等等。我们是一群有着食品精神的人，我们承诺我们的餐品绝对健康，没有任何质量问题，让顾客吃的放心。餐厅：丽景轩是一个新型经营模式，配带营养师的餐