中兴国际化战略发展研究英文版

ResearchonthestrategyofinternationalizationofZTEThethirdgroupofjinshu1101MembersofthegroupZongjieZhao、YanlinZhangRuihuZhou、QingnaZhangMingxiangCai、BinbinHeGuangzhiLi、KaiyuanChenIAbstractAsasuccessfulhi-techenterprise,ZTEgrowveryrapidly.Fromstartinginternalizationin1995ZTEhasgottenhugeachievementsonaspectofoperationperfomance,enterprisecultureandmanagement.Fromtheperspectiveoffronteconomicandstrategictheories,integratedwiththehistory,actualityandspecializationofZTEinternalizationgrowth,thethesisanalysesandstudiedaseriesofkeyissusescomingfromZTEinternalizationgrowth.ThethesisanalysesvariousopportunitiesangthreatsundertheglobaltelecomcompetitivesurroundingforZTE,andpointsoutthatsomeadvantageswillpromoteZTE’intenalizationgrowth,suchasexpandingmarketdimensionandcarriers’demandschangingandsoon.Whilethethesisalsoshowsthatsomedisadvantageswillcausenegativeeffects,forinstance,it’sjusttemporaryforZTEhavinglow-costbenefit,andmoredrasticallycompetitionwillcom,etc.ThethesismakesdetailedanalysisaboutinsidecapacityofZTEinvolvingcorecompetitionespecially,andpointsoutthatthegaplessintegrationbetweenmarketingandtechnique,andthestudyingcapabilityfittinginthediversityofenvironmentsuchasthebusinessmethodcalled“solidityandrealization”,helpZTEtogetleadingstatusinfinal.Butatthesametime,therearealsosomeproblemsZTEhastofaceduringinternalizationgrowth,e.g.thebrandisnotwell-knownbycustomersinothercountries,itisdifficulttosupportfurthergrowingwithpresententerpriseculture.etc,sothethesisstudiesZTE’strengthandweaknessindetail.Finally,aftercombiningexternalsurroundinganalysisandinternaiconditionanalysis,ThethesispointsoutthathowtochangefromadomesticenterprisetoaMulti-nationalenterpriseisthemostimportantchallengeforZTEatcurrentperiod.Whilesomeexistingproblemsonaspectsofmarketing,technique,internalmanagement,HRmanagementandenterprisecultureetc.areconcludedbythisthesis,andcorrespondingsuggestionsarealsogiven.Keywords:ZTE,internalization,globalization,growth,stratcgyIICatalogueAbstract.............................................................................................................................................ICatalogue.........................................................................................................................................II1.internationalizationdevelopmentbackgroundofZTE..................................................................11.1Processofinternationaldevelopment.......................................................................11.2Thecurrentsituationofthedevelopmentofinternationalization..............................21.3Internationalizationdevelopmentdynamicfactors...................................................21.3.1Externalcause：...............................................................................................31.3.2Internalcause：................................................................................................32.ThestrategyofZte'sinternationalizationdevelopment................................................................42.1SWOTanalysisforZte'sinternationalstrategy.........................................................42.1.1Internalstrengths...............................................................................................42.1.1.1Takedifferentstrategiesfordifferentnationalmarkets,andtheformationofdifferentiationadvantage......................................................................................42.1.1.2Takethecustomerdemandasthepriority,shortercycleofproductdevelopment..............................................................................................................42.1.1.3AdvantageofLowcost.............................................................................42.1.1.4Thecoexistenceofspecializationanddiversification,varietyofproduct,one-stopintegratedproduct....................................................................................52.1.2Internalweaknesses...........................................................................................52.1.2.1TheriskofIntellectualproperty................................................................52.1.2.2Thebrandinferiority.................................................................................52.1.2.3Thelackofastrongcorporateculturesupporttheinternationalizationdevelopment..............................................................................................................52.1.3Externalopportunities.......................................................................................52.1.3.1DevelopmentofglobaltelecommunicationindustryhasbroughtthehugemarketspaceforZTE................................................................................................52.1.3.2ThechangeofOperatorsdemand..............................................................62.1.3.3Overseasrelativereducebarrierstoentry.................................................62.1.4Externalthreats...................................................................