1919酒类直供介绍

AnInnovativeLeadingBrandwhichIntergratesOnlineandOfflineWine&SpiritsSelling—1919WINE&SPIRITSIMPORTERANDRETAILER1919现状介绍1919CurrentSituation企业介绍CorporationIntroduction品牌基础BrandFoundation公司规模CorporationScale商业模式BusinessModel品牌优势BrandAdvantages品牌荣誉BrandHonors1919未来规划1919FuturePlanning上市计划IPOplanning门店销售规划Retailer-shopsSalesPlanning媒介计划MediaPlanning附：旗舰店项目介绍Enclosed:FlagshipShopProgramIntroduction卓越商圈ExcellentBusinessCycle品类丰富DiversifiedProducts多元体验DiversifiedExperience全球采购GlobalPurchase前瞻设计ForesightedDesign目录Catalog123附：央视广告片及媒体报道Enclosed:CCTVAdvertisementVideoandMediaReporting品质篇“Quality”Chapter立即送篇“InstantDelivery”Chapter随E购篇“EasyBuy”Chapter品种篇“Category”Chapter部分媒体报道PortionofMediaReporting4「1919现状介绍」1919CurrentSituation企业简介CorporationIntroduction1998六月June正式成立酒类销售公司，成为酒类中间商Wine&spiritssellingcompanywasformallyfounded.Beingwineandspiritsmiddle-man.2005一月January筹备1919酒类连锁Preparing1919Wine&SpiritsChainStore2006二月February1919酒类连锁第一家门店开业（个体性质）First1919WineandSpiritsChainretailershopwasopened(individualproperties)2011十二月December市区门店数量达26家，销售达2.4亿，确定省内扩张策略Numberoflocalretailershopsreached26,salesvolumereached2.4hundredmillion(CNY).Confirmedexpansionstrategiesinthesameprovince.2012六月June1919酒类连锁超市更名为1919酒类直供。Thenameof“1919Wine&SpiritsChainSupermarket“waschangedto”1919Wine&SpiritsImporterandRetailer”■商标：1919，壹玖壹玖（已获得35类相关类别国家注册证）Trademark:1919(acquired35relatedcategoriesregistration)■商号：1919酒类直供BrandName:1919WINE&SPIRITSIMPORTERANDRETAILER■名称：四川壹玖壹玖企业管理连锁有限公司CorporationName:SICHUAN1919ENTERPRISEMANAGEMENTCO.LTD■特许备案号：1510102011200058ApprovedRegistrationNumber:15101020112000582013十二月December全国近200家门店，销售达15亿。确定全国规模扩张策略股东会通过决议，正式确立上市规划Numberofretailershopsreached200,salesvolumereached15hundredmillion(CNY).Confirmedtheexpansionstrategyinthewholecountry.EquityholdermeetingapprovedthedecisionofInitialPublicOfferings,IPO.ThepreparationofIPOwasconfirmedandbegun.15年酒水行业经验；7年连锁管理经验；3000万打造的连锁信息系统；15大职能部门为核心的系统性优势；年销售额200%增长；成就1919行业领导者地位。品牌基础BrandFoundation15Yearswineandspiritssellingexperience7yearschainmanagementexperience30millionvaluedchaincommunicationsystemSystematicmanagementadvantage,15coredepartmentsAnnualsalesgrowthreaches200%ConstructLeadingPositionintheindustry公司规模CorporationScale•旗下共拥有5种运营业态：1919酒类连锁超市、1919进口酒商店、1919商场店中店、1919酒类网上商城、1919战略合作配送商•现已于国内拥有近200家直营零售店（点）2014年成长为覆盖全国31个省级行政区，全国销售网点达1800个。Therearefiveformsofbusiness,whichare1919wine&spiritschainsupermarket,1919importwine&spiritsshop,1919shopinshoppingmall,1919wine&spiritsonlineshop,and1919strategicallycooperatingdistributor.Atpresent,thereare200directsellingretailershops(distributionpoints)inChina.Itisproposedthat31provincesinthewholecountrywillbecoveredin2014.Thenumberofdistributionpointswillreach1800.门店发展状况Retailershopdelevelopmentprogress3家门店，销售额300万3retailer-shops，salesvolume:3million200620073家门店，销售额800万3retailer-shops，salesvolume:8million20086家门店，销售额3000万6retailer-shops，salesvolume:30million200911家门店，销售额6000万11retailer-shops，salesvolume:60million201016家门店，销售额1.4亿16retailer-shops，salesvolume:140million201126家门店，销售额2.4亿26retailer-shops，salesvolume:240million201240家门店，销售额4亿40retailer-shops，salesvolume:400million2013约200家门店，销售额15亿200retailer-shops，salesvolume:1500million年份Year:酒类直供：是酒类行业中先进的、创新的销售模式。是传统实体连锁和电商融合的酒类销售模式，是线上和线下相融合的双向O2O。Wine&SpiritsImporterandRetailer,anewsellingmethodinwinesellingindustry,isthecombinationoftraditionalchainstoreandonlineshop.whichisalsotheintergrationofonlineandoffline,knownastwodirectionalO2O.商业模式Businessmode1919酒类直供Wine&SpiritsImporterandRetailer:0+0=100%以资金使用效率最高、资本收益最大化为前提；OurfirsttargetistomaximizethecapitialUsageandcapitialreturn与上游厂家或供应商保持最直接合作关系；Wemaintainmostdirectrelatioshipwithupstreamfactoriesandsuppliers杜绝中间销售环节，不依赖并跨过所有终端；Webanmiddleselligprocess,notrelyandjumpoverthemiddle-man直接向客户实现销售；Directsalestocosumers100%全球优质产品；100%Highestqualityproducts100%绝对低价和超高性价比；100%absolutelowpriceandhighcost-performanceratio100%全面深度服务体系；100%all-roundedserviceprovided100%我们和厂家0距离Distancebetween1919andfactoriesiszero我们和消费者0距离Distancebetween1919andconsumersiszero品牌优势一BrandAdvantagesⅠ西南地区最专业、规模最大的酒类连锁国内知名度、美誉度、购买度最高的酒类销售企业Themostprofessionalandbiggestwinesellingchainstoreinsouthwestregion.Highestpopularity,reputationandpurchaseratioinwinesellingindustryinChina.品牌优势二BrandAdvantagesⅡ线上线下一体化运营按电商高标准建立的官网在京东商城、天猫、当当等战略合作伙伴开设专营店，均已实现和地面连锁和配送点一体化运营，并在所覆盖城市的提供数小时内，乃至半小时到货的城市快速配送“立即送”服务，让消费者全方位的轻松购酒。•Onlineandofflineintegratedoperation•Officialwebsite•Operatingthemostprofessionalcallingcenterinthewinesellingindustry,400-999-1919•Opensmonopolizedstoresatplatformsofstrategicallycooperatingpartners,likeT-mall,dangdang,JD.com,etc•Achievedsalesanddeliveryintegratedoperation.Offers“Instantdelivery”service,whichcandistributetheproductswithinafewhoursandevenasshortashalfanhour,whichenablesconsumerstopurchasewineeasil