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世界智能手机及移动终端产业发展报告（2017）中国加工贸易产品博览会组委会秘书处中国电子信息产业发展研究院（联合发布）内容摘要随着移动互联网技术的进步，智能化和网络化成为了移动终端的鲜明特点，正在引发影响深远的产业变革。2007年第一代苹果手机的问世，向人们展示了移动终端产业广阔的市场前景，标志着移动终端进入智能化时代。经过几年的发展，全球移动终端产业规模迅速扩张。当前，智能手机、平板电脑等移动终端设备得到了快速发展，产品形态基本稳定，市场规模进入缓慢增长期。与此同时，随着大数据、云计算、移动互联网的发展，无人机、导航设备技术不断突破，应用领域不断扩展。此外，以虚拟现实、可穿戴设备为主的新型移动智能终端开始崭露头角，引领了移动终端产业的发展潮流，有望成为未来的主要增长点。全球各大科技巨头纷纷加快布局，从终端芯片、操作系统、整机制造等方面积累竞争优势，力争在激烈的市场竞争中分得一杯羹。三星、苹果等行业龙头延续了其传统移动终端方面的领先优势，在智能手机、平板电脑、可穿戴设备等领域占据主导地位；索尼、HTC等厂商，依托其在电子信息领域的长期积累，在虚拟现实技术方面取得了较大的突破；Parrot作为消费级无人机领域的鼻祖，在无人机硬件技术长期上保持领先，在软件研发方面也是首屈一指。此外，Google的安卓系统及苹果的IOS系统，仍是目前移动智能终端的主要操作系统；高通、联发科等企业，也基本垄断了移动终端的芯片制造。我国移动终端产业起步较晚，面对激烈的竞争环境，更应该充分发挥后发优势，实现跨越式发展。电子信息产业是广东省重要的支柱产业，而移动终端产业更是电子信息领域主要增长点。为更好地研究和助推移动终端产业发展，赛迪顾问编撰了《世界智能手机及移动终端产业发展报告（2017）》，从全球、全国及广东省三个层面，展示了智能手机及移动终端产业的发展现状，分析了全球主要国家和国内主要产业集聚区的发展现状，介绍了产业发展热点及主要厂商发展情况，并结合全球产业发展的新动向，勾勒了几大细分领域的产业发展前景和方向。全书共分为5个部分。全球篇，主要从全球市场规模、竞争格局、产品结构、技术水平等角度，描述了移动终端各细分领域的发展现状及特点，介绍了美国、日本及韩国的产业发展情况，并对全球产业发展方向进行了预测。全国篇，主要阐述了我国智能手机及移动终端的产业规模、市场格局、技术水平、主要产品及应用，介绍了我国主要产业集聚区的发展情况，并探讨了未来的发展趋势。广东篇，分析了我省的智能手机及移动终端产业发展现状及存在的问题，重点介绍了东莞、深圳、惠州三大生产基地的发展情况。热点篇，聚焦智能手机及移动终端的各细分领域，对近两年的热点问题进行了深入分析和探讨。企业篇，挑选了各细分领域中的一到两家龙头企业，介绍其基本现状、生产经营情况及发展战略。AbstractWiththeprogressofthemobileinternettechnology,intelligentizationandnetworkinghavebecomestrikingfeaturesofthemobileterminalindustry,whichisusheringinafar-reachingindustrialrevolution.Thebirthofthefirst-generationiPhonein2007demonstratedthegreatmarketprospectsofthemobileterminalsectorandsymbolizedthearrivalofaneraofintelligenceforthisindustry.Thecoupleofyearsthatfollowedhaveseenrapidexpansionoftheglobalmobileterminalsector.Currently,assmartphones,flatcomputersandotherterminaldeviceshaveboomedandachievedstableproductshape,thisindustryhasenteredintoastageofslowgrowth.Meanwhile,progressinbigdata,cloudcomputingandmobileinternethaspromptedbreakthroughsindroneandnavigationtechnologies,continuouslyexpandingtheirareasofapplication.Besides,newtypemobileintelligentterminalsdominatedbyvirtualrealityandwearableshavestartedtocutafigure.Ithassetthetrendandisexpectedtobecomeamajorpointofgrowthfortheindustry.Inthiscontext,globaltechnologytycoonshaveallquickenedtheirstepsinmakinganoverallplantobuildcompetitiveedgeinterminalchip,operationsystemandcompletemachinemanufacturinginabidtograbashareofthemarket.Forinstance,industryleaderslikeSamsungandApplecontinuedtomaintaintheirleadintraditionalmobileterminal,playingaleadingroleinsmartphones,flatcomputers,wearablesandotherfields.Sony,HTCandothermanufacturers,ontheotherhand,achievedmajorbreakthroughsinvirtualrealitytechnologybasedontheiryearsofaccumulationintheelectronicinformationbusiness.Asthefounderofconsumerdrone,Parrothaslongbeenpioneeringinbothhardwaretechnologyandsoftwareresearchanddevelopment.Inaddition,GoogleAndroidandAppleISOnowremaintheprimaryoperationsystemsofmobileintelligentterminals.EnterpriseslikeQualcommandMediaTekbasicallyhavechipmanufacturingbusinessalltothemselves.Amidstcut-throughcompetitions,Chinaasalatestarterinthemobileterminalindustryhaseveryreasontobringitslate-moveradvantageintoplay,therebyachievingleapfrogdevelopment.Amajorgrowthpointfortheelectronicinformationindustry-anessentialmainstayindustryinGuangdongProvince,liesinthemobileterminalsector.Againstthisbackground,theWorldSmartPhoneandMobileTerminalIndustryDevelopmentReport2017hasespeciallybeencompiledbyCCIDConsultingtofurtherstudyandboostthemobileterminalsector.Takingaglobal,nationalaswellasprovincialapproach,thisReportrevealsthecurrentdevelopmentofthesmartphoneandmobileterminalindustryandanalyzesthestatusquoofmajorindustrialclustersinChinaandcountriesaroundtheworld.Further,itintroducesthedevelopmentofleadingmanufacturersaswellashotspotissuesoftheindustry.Basedonthenewindustrytrend,thebookfurtheroutlinesthedevelopmentprospectanddirectionofkeysegmentsoftheindustry.Onthewhole,theReportisdividedintofiveparts.TheWorld.Thispartdescribesthedevelopmentsituationandfeaturesofvarioussegmentsofthemobileterminalindustryfromtheprospectiveofglobalmarketscale,competitionpattern,productionstructureandtechnologylevel.ItintroducesthedevelopmentoftheindustryinAmerica,JapanandSouthKoreaandpredictsthedevelopmentdirectionfromaglobalapproach.China.Thispartmainlysetsforththedomesticsmartphoneandmobileterminalindustryintermsofscale,marketpattern,technologylevel,mainproductsandapplication.ItintroducesthedevelopmentofmajorindustrialclustersinChinaanddiscussesthefuturetrend.Guangdong.ThispartelaboratesonthecurrentsituationandproblemswiththesmartphoneandmobileterminalsectorinGuangdongProvince,withemphasisonthedevelopmentofthreeproductionbasesinDongguan,ShenzhenandHuizhourespectively.Hotspots.Thispartprovidesanin-depthanalysisanddiscussiononhotspotissuesinvarioussegmentsofthesmartphoneandmobileterminalindustryinthepasttwoyears.Enterprises.Thispartpresentsthecurrentsituation,productionoperationanddevelopmentstrategyofonetotwochosenplayersineachsubdivisionoftheindustry.世界智能手机及移动终端产业发展报告（2017）I目录目录..................................................................................