德勤--汽车供应链管理2-1

JohnFeliceVicePresidentManufacturing,Technology&GlobalEnterpriseChryslerCorporationLLCCHRYSLERGROUPChryslerGroup’sFlexibleManufacturingStrategyMay17,2007JohnFeliceVicePresident–Manufacturing,Technology&GlobalEnterpriseChryslerGroupCHRYSLERGROUPMarketandCompetitiveChallengesToughCompetitionGovernmentRegulationConsumerDemandSupplyChainCHRYSLERGROUP•Aligningcapacity,coststructureandcapitalspendingwithmarketdemandIncreaseefficiencyofallaspectsofthebusiness•Strengthenandincreaserevenuesandmargins•Globalmarketopportunitieswithlowcostsourcing•Strongproductpipeline•$3billionpowertraininvestmentleadstoamorefuelefficientproductlineup•DealernetworkoptimizationRecovery•Short-termprogressonprofitability•Returnonsalesof2.5%by2009StrategicTransformation•Mid-termchangeofbusinessmodel•AchieveandsustainbenchmarkperformanceRTPFocusesonShort-andLong-TermGoalsCHRYSLERGROUPWM1ProductStrategy/PortfolioManagementCapitalManagementWM7FixedCostManagementWM2StructuralChanges/ManufacturingWM3MaterialCostsManagementWM4RevenueManagementWM5QualityWM6ChryslerGroupExecutiveCommitteeWM–WorkModuleSevenWorkModulesFocusedonShort-andLong-TermImprovementsTheseworkmodulesaresub-dividedintoteamsthatareworkingontacklingcosts,improvingqualityandefficiencyandenhancingrevenueacrosstheentirescopeofthecompanyProgramOfficeCHRYSLERGROUPRedesignedBusinessModelSupportsLong-TermGrowthCurrentRedesignedBusinessModelProduct-centricProduct+CustomerandbrandfocusNAFTA-centricNAFTA+GlobalbalanceInternalresourcedrivenInternal+Alliancesandpartnerships•Customerdrivenproductsandprocesses•ClearlydefineduniquelyAmericanbrands•Highbrandequityandcustomerloyalty•Manufacturing,supplyandsalesfootprintsoptimized(balanced)tomaximizeglobalgrowthandprofitability•Leveragingpartnershipstomanagecosts•Creativeandefficientuseofalliancestoquicklyrespondtogeographic,marketsegment,andproductopportunitiesCHRYSLERGROUPHowDoesDaimlerChryslerRespondEffectivelyandEfficientlytoMarketConditionsandVolumeFluctuations?CHRYSLERGROUPFlexTargetStateFLEXOPPORTUNITIESKEYQUESTIONSHowdoyoudevelopanoptimumnumberofqualityproductsefficiently?Howdoyoubestusetheexistingassetbasetobuildproductsinresponsetomarketdemandswingsquickly?Howdoyougloballyleveragethebestcost-savingsourcingopportunitiesthroughvolumebundlingandcommonization?Howdoyouofferconsumer-drivenproductlinesthatcanachievegeographicandmarketsegmentopportunities?Howdoyouachievebetterglobalbalanceandleveragepartnershipstomanagecostandseizegrowthopportunities?ProductDevelopmentFlexManufacturingGlobalSourcingProductPortfolioGlobalAlliances&PartnershipsCHRYSLERGROUPNameoftheGame:IncreaseProducts,DecreaseCapitalSpending$41.9$30.7$30.12000Plan2002Plan2005Plan“DoMore”“UseLess”2000-2004Plan2002-2006Plan2005-2009Plan21243252%CHRYSLERGROUPHowDoesDaimlerChryslerRespondEffectivelyandEfficientlytoMarketConditionsandVolumeFluctuations?CHRYSLERGROUPCHRYSLERGROUPProductDevelopment32220062012712RWDUNIBODY3FWDUNIBODY5BODY-ON-FRAME4OptimizeVehiclePlatforms:ReduceNumberofPlatformsfrom12to7by2012CHRYSLERGROUPReduceBuildCombinationsBuild-inQualityandManufacturabilityReduceNumberofPartsReducePartsProliferationandtheNumberofDesignsforEachCommodityIncreaseCommonPartsSharingProductDevelopmentReduceDesignComplexityDodgeNitro:From167,424possibleconfigurationsto650CHRYSLERGROUPHowDoesDaimlerChryslerRespondEffectivelyandEfficientlytoMarketConditionsandVolumeFluctuations?CHRYSLERGROUPBody-on-frameArchModelModelModelModelModelModelModelModelModelUnibodyArch#1ModelUnibodyArch#2ModelModelModelModelModelModelModelModelModelModelModelModelModelModelModelModelModelModelOtherArchFlexibleManufacturingBasis:CreateaFlexibleManufacturingSystemtoSupportaBroadProductPortfolioandPull-basedMarketingModelCreateFlexibleProductandManufacturingFootprintsonaGlobalBasis•Convergeproductportfoliointo4potentiallybasicarchitecturalfamilies•CreateflexiblemanufacturingbasealignedtoarchitecturePlantAPlantBPlantCPlantDPlantEPlantFPlantGPlantHPlantIPlantJPlantKPlantLPlantMPlantNCHRYSLERGROUPEnabler1:StandardizeonaCompetitiveCommonBillofProcesstoDriveManufacturingFlexibility,Efficiency,QualityandProductDesignProvideaCommonMainlineManufacturingSystem:-OperationalSequence-OperationContent&DimensionalStrategy-AssemblyProcessthatOptimizesUnibody/BoFPortfolio-CommonProcessFrameworkforSubassemblies-Machine,Equipment,Tooling,Controls&FacilitiesGuidelines-ScopeCoversDies,Stamping,BodyStructuresandClosures,Paint,Trim,Chassis,Final,Powertrain,etc.-CatalogofTechnologyUnderbodyFlexibleManufacturing:CommonBillofProcessCHRYSLERGROUPEnabler2:BuildaFlexBodyShopProcesstoAllowforPlatformDerivativesandReduceNewModelChangeoverbyLeveragingKeyAdvancesinRoboticsKeyDevelopmentsinRobotics:-MorePayloadrange-MorepowerfulControllers-ReducedCostPayloadCapability(Kilograms)1990’s2006PayloadCapabilityCost30%MultipleModelFlexibilityStandardizeCommonCoreProcessestoBuild3Platforms/4ModelsBuildOld/NewModelsConcurrentlyProduceModelsfrom0–100%ofCapacityFlexibleLoadandWeldProcessesUsing:-RoboticHand-off-GeoEnd-effectors133%FlexibleMa