一个中国人幸福的一天

©2005JohnWiley&SonsPPT1CaseStudy:TheTaintedSanluBabyMilkPowderIncident©2005JohnWiley&SonsPPT2Chinastartsprobeintobabypowdermilkcontaminationasmorecasesreported(2008-09-12)TwobabieswithkidneystonesreceivemedicaltreatmentatamilitaryhospitalinLanzhou,capitalofnorthwestChina'sGansuProvince©2005JohnWiley&SonsPPT3Chinareports432infantswithkidneystones,productionofSanluhalted;StoresinChinapullcontaminatedmilkpowderoffshelves(2008-09-12);Parentsofthebabieswithkidneystonestellthereporterabouttheirkids'drinkingstateatamilitaryhospitalinLanzhou,capitalofnorthwestChina'sGansuProvince,Sept.11,2008.Sofarthisyear,GansuProvincialHealthDepartmenthasseen59kidneystonecasesininfants,andatleastonebabydiedasaresultofkidneystones.Mostofthemliveinruralareasoftheprovince.Therewerenosuchcasesin2006or2007.(XinhuaPhoto)©2005JohnWiley&SonsPPT4Official:DairywasawareoftaintedmilkpowderArticlefrom:TheVirginianPilotArticledate:September14,2008ByJoeMcDonaldTheAssociatedPressChina'shealthministerblamedadairySaturdayforthedelayinwarningthepublicabouttaintedmilkpowderlinkedtokidneystonesininfantsandatleastonedeathasauthoritiesincreasedthenumberofknownsickbabiesto432.TheincidenthasbeenansetbackforChina'sproductsafetysystem,whichwasoverhauledinanattempttorestoreconsumerconfidenceafterastringofrecallsandwarningsaroundtheworldovertaintedtoothpaste,faultytiresandotherChinese-madegoods.OfficialscomplainedtheywerenotalertedtothemilkproblemuntilMondayeventhoughtheproduct'smaker,SanluGroupCo.,...©2005JohnWiley&SonsPPT53rdLd-Writethru:Taintedmilkpowdersickens1,253babiesinChinaArticlefrom:XinhuaNewsAgencyArticledate:September15,2008BEIJING,Sept.15(Xinhua)–ThenumberofChineseinfantsstrickenwithkidneystonescausedbycontaminatedmilkpowdersoaredto1,253withtwodeadasof8a.m.onMonday,theMinistryofHealthsaidhereonMonday.Accordingtotheministry,mostofthecasesoccurredinHebei,JiangsuandGansuprovinces.ThetwodeathswerebothinthenorthwestGansuProvince.ThetaintedmilkpowderwasproducedbytheSanluGroup,thecountry'sdiarygiantinthenorthernHebeiProvince.Thepowderwasfoundtocontainmelamine,achemicalrawmaterialbelievedtocausethecondition.Amongthebabies,53wereincritical...©2005JohnWiley&SonsPPT612morearrestedinChina'staintedmilkscandalArticlefrom:APOnlineArticledate:September18,2008Author:ANITACHANGMorethana1,000parentsanxiousovertaintedmilkpowderonThursdayrushedtheirinfantstohospitalsforhealthchecksasthegovernmentannouncedthatafourthbabyhaddiedinthespreadingscandal.Meanwhile,regulatorsinHongKongorderedtherecallofmilkproductsfromaChinesedairyafterfindingthebannedindustrialchemicalmelamineineightof30sampleproductstested.PoliceinHebeiprovincesaidtheyhadarrested12morepeopleThursday,bringingthetotalto18.ShiGuizhong,spokesmanfortheprovincialpolice,saidsixallegedlysoldmelamine,whiletheother12weremilksuppliersaccusedofaddingthechemicaltomilk.©2005JohnWiley&SonsPPT7Chineseparentscrowdhospitals,feartaintedmilkArticlefrom:APOnlineArticledate:September18,2008Author:ANITACHANGThousandsofparentsanxiousovertaintedbabymilkpowderrushedtheirinfantstohospitalsforhealthchecksonThursdayasthegovernmentsaidthatafourthchildhaddiedinthescandalthathasengulfedone-fifthofthenation'sformulamakers.TwentypercentofChinesecompaniesthatproducemilkpowderhavebeenfoundwithproductstaintedbythebannedindustrialchemicalmelamine,includingthetwobiggestdairies.Morethan6,000babieshavebeensickenedbythetaintedformula.©2005JohnWiley&SonsPPT8Sourcesof39infant-killingmilkpowdertypesidentified:LocalpoliceArticlefrom:XinhuaNewsAgencyArticledate:April29,2004HEFEI,April28(Xinhua)--Thesourcesof39typesofinferiormilkpowder,including48brands,havebeenfound,localpoliceineastChina'sAnhuiprovincesaidWednesday.ChenXiaoping,deputydirectoroftheprovincialpublicsecuritydepartment,saidthatasofApril28,theAnhuipolicehavedestroyedthreeworkshopsproducingsubstandardmilkpowderandinvestigatedthreemajordealersofthemilkpowder.Thepolicehavefiled34casesandcaptured39suspects,Chensaid.Thelocalpolicehavedispatched16teamstoHeilongjiang,Zhejiang,Shandong,Shaanxi,Jiangsu,FujianandHenanprovincesandBeijing…©2005JohnWiley&SonsPPT9AJoke:一个中国人幸福的一天早晨起床，掀开黑心绵作的被子,用致癌牙膏刷完牙，喝杯过了期的碘超标还掺了三聚氰胺的牛奶，吃根柴油炸的洗衣粉油条，外加一个苏丹红咸蛋，在票贩子手里买张车票，准时赶到地下烟厂上班，九点三十分偷偷用山寨手机看股票从6124.04点跌到1240.46点，中午在餐馆点一盘用地沟油炒的避孕药喂的黄膳，再加一碟敌敌畏喷过的白菜，盛两碗陈化粮煮的毒米饭；晚上蒸一盘病的瘦肉精养大的死猪肉做的腊肉，沾上点毛发勾兑的毒酱油，夹两片大粪水浸泡的臭豆腐，还有用福尔马林泡过的凉拌海蜇皮，抓两个添加了漂白粉和吊白块的大馒头，还喝上两杯富含甲醇的白酒。最后，又钻进黑心棉被窝里蒙头大睡。唉……这日子过的真是那个爽!这就是一个中国人幸福的一天。©2005JohnWiley&SonsPPT10Pleaseidentifytheproblems/issuesinthiscasethatarerelevanttomarketing.Analyzethecaseandapplyconceptsandtheoriesofmarketingtodiscusstheproblems/issuesyouidentified.Thisisaverygoodtopicforyourtermprojectifyouhavenotdecidedonthetopicyouwilldo!©2005JohnWiley&SonsPPT11MarketingProblems:Forexample:CelebrityEndorsementBalancetheory:thescandalofthebrandconsumer’negativeattitudetowardthebrandconsumer’snegativeattitudetowardthecelebrity©2005JohnWiley&SonsPPT12MarketingProblems:Forexample:Socialresponsibilityofthecompany;Theeffectivenessofpublicrelationsinacrisis;Productrecall©2005JohnWiley&SonsPPT13B2BProblems:S