unit 3 presenting a company

ApproachingWorkplaceWorkplaceCommunicationMiniTextTextGrammarReviewAppliedWritingSyndicateActivitiesTask1Workinpairs.Talkaboutthefollowinglogosandputthemintopropercategoriesinthetablebelow.ApproachingWorkplaceBackTask1BackApproachingWorkplaceCATEGORIESBRANDSAutomobilesComputersFoodClothingLandRover,Porsche,ToyotaDell,Sony,AppleHäagen-Dazs,Pizza-Hut,Wall’sLevi’s,CalvinKlein,AdidasNowdiscussthequestionsbelowandthenreporttoyourclass.1.Whichbrandsareyoufamiliarwith?2.Whichcountriesdoyouknowtheyarefrom?3.Whatproductsdothesebrandsrepresent?4.Whatisyourfavoritebrand?Why?5.Whoaretheownersofthesebrands?Task2BackWorkplaceCommunicationBackYouwillhearfivestatements.Listentothemcarefullyandmatcheachstatementwiththecorrespondingpicture.Statements12345PicturesceadbBackListentothestatementsagainanddecidewhetherthesesentencesare“Right”or“Wrong”.Ifthereisnotenoughinformationtochoose“Right”or“Wrong”,choose“Notmentioned”.1.Adidasisthelargestsportswearmanufacturerintheworld,foundedbyAdolfDassler,amodestshoemakerfromasmalltowninItaly.a.Right.b.Wrong.c.Notmentioned.2.AppleInc.isanAmericancorporationthatisbestknownforitsrevolutionaryiPhone.a.Right.b.Wrong.c.Notmentioned.Back3.FacebookisaverypopularAmericansocialworkwebsite,createdbyayoungmannamedMarkZuckerberg.a.Right.b.Wrong.c.Notmentioned.4.Microsoftspecializesincomputerhardware,butithasstartedanewbusinessofmakingtabletcomputers.a.Right.b.Wrong.c.Notmentioned.5.Unileverisalargemultinationalconsumergoodscompanythatmakespersonalcareproductsandfoods.a.Right.b.Wrong.c.Notmentioned.ScriptsBackUsetheRightWordHerearethreegroupsofwordsfrequentlyusedinpresentingcompanies.Ineachgroup,deleteonewordwhichdoesnotgowiththeoneinthecircle.acompanystartestablishformsetupBackcreatemakeUsetheRightWordfoundacorporationafirmacompanyamachineBackconsumergoodsmanufacturemakeproducestopListeningInSituation:PeterisaprojectmanagerofAppleInc..HeistalkingaboutAppleInc.withavisitor.Listentothemodeldialogueandfillintheblankswithwhatyouhear.BackModelDialogueVisitor:What’sApple’s_________________________?Peter:Appleoffers________________________,includingMaccomputers,iPod,iPhone,iPad,AppleTVandotherconsumerelectronics.Visitor:Whichofyourproducts______________________?AndwhatwereApple’s______________________lastyear?Peter:Ofcourse,iPhoneisour______________.WiththesuccessfullaunchofiPhoneiPhone5,ApplehassurpassedSamsungandbecometheworld’sbiggestsmartphonemaker.The__________________________oflastyearismorethanUS$108billion.Visitor:Verygoodperformance!CanyoutellmesomethingaboutApple’shistory?Peter:Yes.Apple_______________in1976.SteveJobs__________withhistwoco-founders.ListeningInproductrangeawiderangeofproductstotalsalesbestsellersalesturnoversellsbestBackwasestablishedfoundeditListentothemodeldialogueagainandcheckyouranswers.Thenpracticethedialogueandtrytorole-playitwithyourpartner.Whenyourole-playit,youareexpectedtousetheMindMapbelow,butdoNOTlookatthemodeldialogue.SpeakingOutScriptsBackBackListentothedialogueandfillinthemissinginformationonthefollowingMindMap.Situation:MaryworksforFacebook.SheistalkingabouthercompanywithDavid.ListeningInBackBackListentothedialogueagainandcheckyouranswers.Thenrole-playitwithyourpartnerbyusingtheaboveMindMap.SpeakingOutBackScriptsTask1ReadthefollowingMiniTextandfindthewordorexpressionthatmatchesthecontextmeaninggiven.a)______________:clothingforsportsb)______________:instructorortrainerinasportc)______________:onewhoparticipatesinarunningraced)______________:apersonwhodoesasporte)______________:tosketchorplanforaproductf)______________:apersonoracompanythatmakesaproductsportswearcoachtrackrunnerathletedesignmanufacturerMiniTextBackNikePhilKnight,atrackrunner,startedNikein1958.HisideawastocreategoodAmericanrunningshoes.PhilKnightandhiscoachdesignedrunningshoes,andhadashoemanufacturercreatethem.Then,thebrandwascalledBlueRibbonSports;KnightlaterchangedthenametoNikeaftertheGreekgoddessofvictory,andtheswooshlogowasadded.Today,Nikenotonlyproducesshoes,butalsoproducessportswear.ItspopularityisduelargelytotheuseofNikeshoesbyfamousathletessuchasMichaelJordan.Sincealmostallthefamousathletesuseitsproducts,Nikedoesnothaveahardtimesellingitsproducts.1Back234WordTipsNotesWorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.Task2PairWork1.WhodesignedNikeshoes?2.WhatwasNikecalledbeforebeingrenamed?PhilKnight,atrackrunner,designedNikeshoes.Beforebeingrenamed,NikewascalledBlueRibbonSports.BackPairWork3.WhatdoestheNikelogorepresent?4.WhatdoesNikemanufacture?5.WhyisNikesopopular?TheNikeswooshlogorepresentsthewingofthefamousGreekGoddessofvictory.Nikemainlymanufacturesshoesandsportswear.NikeispopularbecauseitisusedbyfamousathletessuchasMichaelJordan.BackReadingTextReadytoGo!ComprehensionTask1Task2TranslationTask1Task2VocabularyTask1Task2TextBackNewWordsBackNewWordsPhrasesandExpressionsontrack在（通向成功的）轨道上goby遵照；根据…判断incollaborationwith与…合作，与…协作concentrateon集中注意力于，专注于atleast无论怎样；至少AdolphAdiDassler阿道夫·阿迪·达斯勒阿迪达斯创始人StellaMcCartney史黛拉·麦卡特尼英国时装设计师YohjiYamamoto山本耀司日本时装设计师RollandBerry罗兰·贝瑞美国时装设