施华洛世奇 英文

Marking121DOYOUKNOWSWAROVSKI?PROFILEName：SwarovskiCountry：AustriaCreatingera：1895Founder:DanielSwarovskiProductseries:Jewelry,pendants,watches,furniture,decoration,figurines,fashionaccessoriesDanielSwarovskiPROFILELOGO:TheswancrystallogoofSwarovskiisthetraditionalmarker.AnditisthesymbolofSwarovskicrystalelegantspirit.Let’sbegin!2004:SwarovskidevelopstheXILIONcut.Throughalternatingfacetsofdiffe-rentsizes,thelightisbroughttogether,significantlyincreasingthebrillianceofthecrystal.1976:Thefirstdecorativecrystalfigurineswiththeheartsofconsumers.Swarovskibeginsmachine-cuttingcubiczirconia.1956:TogetherwithChristianDior,SwarovskidevelopstheAuroraBorealiseffect,ashimmeringfinshthatenhancesthesparklrofcutcrystal.1931:Sewoncrystalribbonsarelaunched,providingfashionandaccessorymanufacturewithdesignpossibilities.Swarovskihistory1895:DanielSwarovskifoundscompanyinWattens,Tyrol,withthevisionofbringingjoytopeoplethroughcrystal.Hisguidingprincipleisstillfollowedbythecompanytoday:ToconstantlyimprovewhatisgoodProductionlocations（18）：Argentina，Austria,TheCzechrepublic，China，France，Germany，Italy，India……4PPRODUCTDesignfeatures1、DIYcrystalhavetheironlymarkandnumber.2、Pure,uniquecutting.3、Noble,high-techandcreative.4、Unique&fashiondesign.PRODUCT•Diversificationofproducts•Holidayproducts•Limitedsales•Freesignaturegiftbag&greetingcardPRODUCTPRICEPRICEHighpricesPLACEPLACE•Thethemeoftheflagship•Thebrandstore•Theduty-freeshop•Theairportshop•TheonlineshopPROMOTION•Cultureawareness:Titanic——heartoftheocean•Sportschannels:1、theWinterOlympicsin1976;SilverCrystal2、CooperatewithLiNing•Discount•Limitededition•PromotioninfestivalsPROMOTIONStrategyDiversificationstrategy1.Productdiversification:Jewelry,pendants,fashionaccessories,watches,furniture,decoration,figurines.2.Broadareasofbusiness:Ineachregionfordifferentproductpositioning,inordertoincreasetheirproductsales,meettheneedsofthedifferentconsumers.StrategyCombinationoflocalizationandstandardization:1.Thelocalizationofthesalesteam2.Thelocalizationofthesalesnetwork3.Thelocalizationofpromotions4.Thelocalizationofstoredesign5.Thecompanydirectmanagement