中药产业要素研究

上海交通大学硕士学位论文中药产业要素研究姓名：陈晶申请学位级别：硕士专业：工商管理指导教师：黄丹2005061212,1THERESEARCHONINDUSTRIALFACTORSOFCHINESETRADITIONALMEDICINEABSTRACTAsreformandopeninggoingon,Chineseeconomyisrisingconstantly.However,wediscoverthatforeignproductsandforeign-relatedproductsaregraduallysurroundingus.HowaboutournationalindustrynowHowaboutitsfuturedevelopment?Withthesequestions,IbegintostudytherepresentativeofChinesenationalindustry——theindustryofChinesetraditionalmedicine.TheChinesetraditionalmedicineisavaluablelegacyofourancestorsandtheveryimportanttraditionalcultureofChina,anditalwayscontributesimportantlytoChinesenationalhistory.However,withtheimpactofwesterncultureinlast100years,itisindifficulty.Especiallynowundertheinfluenceofglobaleconomicintegration,thesurvivalanddevelopmentofnationalindustryisanimportanttaskwearefacing.IhopetofindoutsomecrucialessentialfactorstobenefittheenterprisesofChinesetraditionalmedicineinstrategicestablishmentbytheanalysisoftheindustryofChinesetraditionalmedicine.2TheindustryofChinesetraditionalmedicineistheoneofmedicineindustry,andcanbedividedintotheindustryandtheprocessingindustryofrawmaterialandthedrinkflatindustryandthefinishedmedicineindustrytheoutputofwhichaccountsformorethan3/4ofthatoftheentireindustry.Becauseoftheseindustriesarerelatedclosely,oftenexistinginasameenterprise,manystatisticsdonothaveaclearclassificationoftheseprofessions.SotheresearchofthispaperisalsoaboutentireindustryofChinesetraditionalmedicine.InthispaperfirstworldmedicineindustryandthedifferenceofChinesetraditionalmedicineandplantmedicinearebrieflyanalyzed.TheneveryfactorofChinesetraditionalmedicineisintroduced.Thefocalpointofthispaperistheresearchofthescaleofassetsandeconomiesofscalebythepresentstrategichotpoint——takeoverandreform.IhaveadoptedthestatisticalmethodofrelatedanalysisandregressionanalysistoprovethequantityrelationbetweentheassetsscaleandprofitbythedataofannualreportofChinesetraditionalmedicinecompaniesinstockmarket.Atthesametime,itispresentedinthepaperthatthereareotheressentialfactorsbesidesscalefactortohavegreaterinfluenceonprofitbytheresearchofrelativedeparture,includingthemodernlevel,intellectualproperty,marketingandtrademark.AndtheseessentialfactorsareanalyzedbytakingTaslyandYunnanBaiyao,WuhanJianminandTongrentangetc.ascases.Finally,Ihave3putforwardsomeviewsandsuggestionsforthestrategiesoftheenterprisesofChinesetraditionalmedicine,atthesametimeIhavealsoshownthedefectsofthispaperandmadeprospectforthefutureresearch.Theoriginalpointofthispaperlinesintheproofofthecorrelativityandestablishedequationbetweentheindustrialassetsscaleandprofitbythedataofannualreport,andtohaveprovedtheexistenceofeconomiesofscale,thenhaveshownthattheassetsscaleisthecrucialfactorofChinesetraditionalmedicineindustry.AtthesametimethispaperhasagaindiscoveredtheothercrucialfactorsinfluencingprofitofChinesetraditionalmedicineindustry,suchasmodernizationofChinesetraditionalmedicine,intellectualproperty,marketingandtrademarks.ThisconclusionhaspracticalsignificancefortheChinesetraditionalmedicineindustry,especiallyinthestrategicguidance.Theindustryshouldstrengthenforthecrucialfactors,andreasonablydistributeresourcesoncrucialfactorsaccordingtotheirabilities,thengetcompetitiveadvantagestoquicklydevelop.IthasimportantmeaningforthedevelopmentofChinesetraditionalmedicineandthenationalindustries.KEYWORDS:theindustryofChinesetraditionalmedicine,theanalysisofcrucialfactors,assetsscale,othercrucialfactors121170403840200203051000“”198519898019905“”071040101AASSETS,RREVENUE,EEARNINGE´DDEPARTUREEE´MBA1200320045002002145001112(15051,790.00210136,298.00310635,281.00411931,874.00521420,882.00623820,543.60724519,096.00825218,119.00925318,032.001025417,685.001128119,497.001234014,584.001345611,078.001449910,180.00*34030.5146121.22461282*10619.7313727.63*34017.14*10625.94*11916.5536424.85*10116.36*45624.46*50157*21422.67TJX42514.7832021.38*45614.2924620.5916614.1106420.210*49914(%)GDPGDPMBA919901.15%20033.3%2.1.32003463410243103.7617%2962273.959.25%1364305810.2615.57%751.4380.