她是大山的女儿,像一支燃烧的蜡烛,闪耀着灿烂的光辉,照亮了深山孩子的梦想,她和千千万万山村教师一道,努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)中山办第四季度通风推广方案一、区域市场概况:BNN:行业内三大品牌之一,各区域都有一定的知名度及网络基础。但在公司整合电工通风产业至今,整个市场表现似乎在走斜坡,主要表现在公司出货额,分销客户、冷气公司及消费者的忠诚度。朗能换气扇:从今年上市到现在已有半年时间,而市场表现远远达不到公司的步伐。主要表现在网络基础、产品知名度。以上不良表现主要原因分析:公司商务人员精力分散、偏向、通风意识不够,通风产品知识偏浅。很明显的导致经销商的信心、产品的推广力度不够等。二、第四季度市场推广计划:1、任务分析:单位:万元地区产品中山珠海小榄湛江茂名海南合计BNN60302081620154朗排2296781365合计8239261524332192、人员培训:(1)我办全部人员进行通风产品(包风机)知识培训,通风市场推广技巧及行业信息培训等。可能需公司配合,如不能安排,要求商务人员自己根据产品画册及走访市场过程了解(11月初进行考核)(2)对经销商商务及导购员进行产品知识培训(各区域商务执行)3、经销商、网络拓展:“十月红色风暴”(亮剑行动)在10月份内完成首轮行动,利用此行动对两品牌快速提高各地区网络的销售,增加有效网点,提高她是大山的女儿,像一支燃烧的蜡烛,闪耀着灿烂的光辉,照亮了深山孩子的梦想,她和千千万万山村教师一道,努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborrowersurveys1.Borrowerforcorporatecustomers,investigatorsshouldinterviewbusiness,management,financeandotherrelatedpersonnel,fieldtripplaceofbusinessandproductionoperations,andaccordingtotheinformationprovidedbythecustomertoverifythebusinessmanagement,authenticityofthefinancialsituation,trade,etc.2.borrowingpeopleforsmallenterpriseof,surveycontentexceptreferencecompanyclasscustomeroutside,alsoshouldfocusconcernactualcontrolpeopleandthemainshareholderspersonalfundingletter,andpractitionersexperience,andmarriagestatus,andhealthstatus,softinformationandfamilyassets,andliabilitiesstatus;focussurveyverifiedenterpriseaccounttable,andbankaccountwater,andtaxinformationandhydropowerwage,spendinginformation,thenverifiedcompanyactualbusinessstatusandthefinancialstatus.3.theborrowerisanaturalperson,theinvestigationshouldfocusonborrowersandtheirfamilies,property,income,debt,credit...Investigatorsshouldfieldsurveys,confirmthemortgagesituation,bywayofassessment,inquiryfindsthevalueofthemortgage.Disagreeswiththedeterminationofvalue,shouldbesubmittedthroughotherevaluationAgency,thesupplementaryinvestigations,fieldsurveys,includingre-evaluationofvalue.1.topropertymortgageof,surveypeopleshouldfieldstudymortgagereal,andverifiedfollowinginformation:housingownershipcardbycontainsMinginformation(ownershippeople,andislocated,andfloor,,androom,,andarea,andtype,)返单数量,进而启动各地区的网络销售,达到完善合理有序的网络及提升以下两个月销量打好基础。推广思路:朗排借带朗能电工照明品牌影响力作为切入口,另朗排作为新产品,在市场上没有任何后遗证,客户更加容易接受。重点推广特色型号:带灯换气扇、带LED换气扇、超薄管道扇及橱窗扇。主要针对对象:工程、冷气公司、灯饰店、商超、传统网络。BNN以产品齐全,价格优势、品牌影响力等大力针对工程、网络、冷气公司攻击。(1)朗排走向主要以网络为主,而现在网络数量极为少,所以要在短期内开拓大量分销网络,以巩固市场的销量及提升产品知名度,要求11月中旬前各区域必须增网点数量分析:中山石岐:现有网点:18需增:60小榄:现有网点:8需增:30珠海:现有网点:3需增:30湛江:现有网点:11需增:40茂名:现有网点:21需增:30海南:现有网点:10需增:30注:要求所有朗能电工照明客户全部上朗能换气扇。(2)BNN主要以原有网络、工程为主。短期内需对原有客户重点维护,提高信心及积极性,单点提升,开发部分新客户,对原有部分不可重建信心的客户推广朗排。加强冷气公司及工程跟进(风机推广)。4、终端推广及展示:1加强一线人员推广工作,充分利用各经销商资源,对工作不支持的经销商,可在当地市场扶持新客户,作为取代经销商客户,(特别是茂名BNN经销商、海南BNN经销商、珠海BNN/朗能换气她是大山的女儿,像一支燃烧的蜡烛,闪耀着灿烂的光辉,照亮了深山孩子的梦想,她和千千万万山村教师一道,努力实践着中国山村的教育梦businesstoorganize,guide,assist,participatorypre-loaninvestigation,providemarketingadviceandresponsibleformarketingadvice.ChapterIIIcontentandprocessafteracceptingtheborrower'sapplicationforthe14thperson,dominatedbyfieldinvestigationandoff-sitesurveysasasupplement,carryoutpre-loaninvestigationwork.Maincontentsareasfollows:(a)theborro