团购网站 强者生存

团购网站：强者生存Originator:Groupon(U.S.A)Founder:AndrewMasonDateofEstablishment:November,2008Salesmodel:OneDayOneDealInformation:GrouponsetitsIPOOnNovember4th,2011TheoriginofgrouppurchasewebsiteThefirstgrouppurchasewebsitewaslaunchedin2010.Quantities201020112012GrowthDecline“Agency”consumerscouponsadvertisingcouponsWherearetheprofitsfrom?Merchants:smallprofitandquickturnoverWebsites:commissionConsumers:cheapergoodsinfinequality)StimulatingconsumptionContributionstoeconomyTheturnoverofgrouppurchasein2011hasreached216.32millionRMBwhileitwasonly25millionRMBin2010.Theonlinegrouppurchasehascontributed115.96millionRMB.•2)2)PromotionofdevelopmentofrelevantindustriesGrouppurchasewebsitesbothbenefitthemerchantsandwebsitenavigations.)2)3)ProblemsthatgrouppurchasewebsitesencounterCrisisofconfidenceBadorganization)Excessivecompetition38%•2)Crisisofconfidence•Theinfringementofrightsofconsumershappensingrouppurchasewebsitesmostofthetime.Themerchantssometimesarevictims.•3)Badorganization•Managementmechanismisunsound.•Employeeshavenostablesalary.•Tobeanexecutivedirectorcanbepossiblewithinseveralmonths.•[1]CharlesRexArbogast,2011.GrouponInc.[Online](UpdatedFeb8)•Availableat:=1-spot&sq=groupon&st=cse[Accessed:March7,2012]•[2]M.G.,2012.GrouponAtaloss.[Online](UpdatedFeb82012)•Availableat:[Accessed:March7,2012]•[3]Theeconomist,2011.TheeconomicsofGroupon:ThedismalscooponGroupon[Online](UpdatedOct22,2011)•Availableat:[Accessed:March7,2012]•[4]CHINADAILY,2011.McDonald’s:Group-buyoffersfake.[Online](UpdatedNov18,2011)•Availableat:[Accessedat:March7,2012]•[5]ChenLiminandWangXing,2010.There’sstrengthinnumbers.[Online](UpdatedJun4,2010)•Availableat:[Accessed:March10,2012]•[6]ChenShousong,2011.Servingupe-commerce.[Online](UpdatedJan3,2011)•Availableat:[Accessed:March10,2012]•[7]CHINADAILY,2011.团购网站现“马太效应”几家网站瓜分市场份额.[Online](UpdatedSep29,2011)•Availableat:[Accessedat:March10,2012]LOGO