NewAppliedCollegeEnglishBook1ObjectivesAfterstudyingthisunit,youwillbeableto:understandhowe-commercedevelopsandinfluencespeople’slife;learnthedevelopmentofonlineauctions;writeaparagraphbyusingclassification;usethesubjunctivemoodcorrectly;analyzetheadvantagesanddisadvantagesofonlineshopping.Writing&Grammar1234In-depthReadingAppliedListeningandSpeaking5TeamProject&GlimpseWarmup6FurtherReadingTask1Makealistofitemsthatyoucanbuyonline.FoodanddrinksEntertainmentElectronicsClothingSnacksVegetables...CDsMovies...MobilephonesCameras...TrousersT-shirts...CosmeticsTransportationFurnitureOthersLipstickSuncream...TrainticketsMetrotickets...ChairsTables...BooksFinancialproducts...______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Warm-upBackNextHomeClip1Clip2Clip1IndustryBackNextHomeClip2TmallBackNextHomePartA_1Task2Workinpairstodiscussthefollowingquestions.Howdoyougoshopping?1.Wheredoyouusuallygoshopping?a.Smallshops.b.Onlinestores.c.Superstores.d.Boutiques.4.Howmuchdoyouspendinshoppingonlineeachtimeonaverage?a.Lessthan100yuan.b.100-300yuan.c.300-500yuan.d.Morethan500yuan.2.Whydoyouthinkonlineshoppingisincreasinglypopular?a.It’sconvenient.b.It’seconomical.c.Therearemoreoptions.d.It’sefficient.5.Whatdoyoucaremostaboutwhenshoppingonline?a.Quality.b.Price.c.Brand.d.After-salesservice.Warm-upBackNextHomePartA_1Task2Workinpairstodiscussthefollowingquestions.Howdoyougoshopping?3.Howoftendoyoushoponline?a.Almosteveryday.b.Onceaweek.c.Onceamonth.d.Itdepends.6.Doyouthinkonlineshoppingisreliableandcredible?a.Yes,itis.b.No,it’snot.c.Itdepends.d.Iamnotsure.Ilikeshoppingonlinebecauseitwouldbeembarrassingtobargaininaphysicalclothingstore.Why?Idon’tthinkso.Bargainingisalwaysnecessaryforshopping.Warm-upBackNextHomeIn-depthReadingTextTextOrganizationComprehensionVocabularyBackNextHomeStructureTranslationTopicPreview:E-commercehasgainedgreatpopularityworldwideamongenterprisesandindividualstoday.Moreandmorepeopleareincreasinglyinclinedtoshopbyclickingtheircomputermiceinsteadofgoingtophysicalshopsmainlybecauseshoppingonlineismuchmoreconvenient.Onlineshoppingisespeciallysuitableforthosewhoaretoobusytogoshoppingoffline.TakingtheSweatOutofOnlineShoppingIn-depthReadingBackNextHome1It’sfairtosaythattheInternethasrevolutionizedourshoppinghabits.Inthepastwehadnochoicebuttotraipseupanddownthehighstreetlookingforthebestdeal,nowwecandoitfromthecomfortofourarmchairs.2Buttherearedisadvantagestoo.Thehighstreetisonarelativelysmallscale.Youcanseetheshopsyouwanttogotoandsimplyheadintheirdirection.ButtheInternetistoovasttocontemplate—andyou’vegottohuntfortheshopsthatyouwanttovisit.Ifyoudon’tknowwheretogo,thenyoucouldendupwithaworsedealthanyouwouldhavegotusingupyourshoeleather.3Therearenowwebsitesaroundwhichtrytoguidepeoplethroughtheonlinemaze.Oneofthese,Haggle4me,aimstogetyouthebestpossibledeal.TranslationIn-depthReadingBackNextHomeBargainhunt4Theideaisprettysimple.Youputinthebestpriceyou’vefound(withhowevermuchorlittleeffort)forwhateveritisyou’reafter—let’ssayit’sanewtelevisionfor$600.Othervisitorstothewebsitethensearchthewebusingtheircontactsandtrytogetyouabetterdeal—let’ssaytheyfindthesameTVfor$500.Thatmeansyou’vesaved$100.Aslongasyou’vesavedatleast$20,thenyoupayafifthofthesavingtothehagglerwhofoundthedeal(inthiscase,$20).Thehagglerthenpaysaquarterofthefeetothewebsite(inthisexample,$5).5Thereseemstobelittletoloseaslongasyoutrytofindthebestpriceyoucaninthefirstplace.Ifyouputinamanufacturer’srecommendedretailprice(RRP),forexample,thesavingsmightbehugebutthenthehaggler’sfeewouldbemuchlargertoo.YoucanoftenbeattheRRPveryeasilybysimplyusingoneofthemanypricecomparisonwebsitesoutthere(KelkooorPriceRunner,forexample).TranslationIn-depthReadingBackNextHome6ThatbringsustothebigdrawbackofHaggle4me:time.Mostofusareimpatientandoncewe’vedecidedwewantsomething,wewantitthereandthen.Buttogivethehagglersachancetogetyouabetterdeal,youneedtogivethemtime—themorethebetter.Andthat’sobviouslygoingtodelayyourpurchase.EasywaytoeBay7Aswellasbuyingthingsonline,youcanalsosellyourunwanteditems.Theonlineauctionsite,eBay,isoneofthenet’smajorsuccessstories.Butlistingyouritemscantakealongtime,especiallyifyouhaven’tdoneitbefore.Andyou’llneedtomonitortheauction,answeranyquestionsfrompotentialbuyers,andarrangedeliveryorcollection.Also,peoplewithoutacomputercan’ttakeadvantageofitatall.8Tosolvethesepotentialproblems,anewtypeofbusinessisspringingup—andthistimeit’shappeningonthehighstreet.ChainsofshopswilltakeyourunwanteditemsandthenlistthemoneBayforyou.Theydoallthehardwork,includingthedescription,photographingyouritemandpostingitafterward.TranslationIn-depthReadingBackNextHome9Butagain,there’sacatch.Generallytheytakeathirdofthesalepriceastheircommission,withtheminimumcommissionof$15.Sowithlowervalueitems,youcouldendupgettinglittleorevenNothing.10Thesenew