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Lesson3TheAdvertisingGameCanyouthinkofsomeadvertisementsyouhaveseen?索尼爱立信SonyEricsson公益广告Whereyouhaveseenadvertising?Inthestreetonthebus/atthebusstationontheradioonTVadvertisementonTVinthenewspaperinthemagazineadvertisementontheInternetsomehavespokesmenorspokeswomenSomesellproductsandservicesSomearethepublicadsprotecttheenvironmentmakecontributionstosocietyPublicadvertisementshelptoincreasepublicknowledge.Wordspreviewadvertiseclassiccertainsewbeercorporationbrandvt.做广告adj.一流的，传统样式的adj.某种，某些vt.缝，缝制n.啤酒n.公司n.商标，牌子suitableconsistofadvertiserbudgetvisuallyboomvisualstandoutadj.合适的由……组成n.广告人n.预算adv.视觉地n.迅速增长adj.视觉的，视力的突出，显眼conceptapproachhumourcontemporarycontributioncitizenniecenephewn.概念，原则n.方法，方式n.幽默adj.当代的n.捐助，贡献n.市民n.侄女，甥女n.侄子，外甥Whatdoyouthinkofthedesignofnowadaysadvertisements?wonderfulordull?ListentothetextandanswerthequestionsofEX3.31.Whendoesthesimplesttypeofadvertisementwork?Theyworkforproductsthatpeopleneedandwhenthereisnotmuchcompetition.2.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.3.Whatideasdotoday’sadvertisersusetomakeyounoticetheirproducts?humornewandunusualideas4.Whathasthegovernmentdoneduringthelastdecade?savingwaterfightingaidshelpingthepoorgivingupsmokingDifficultsentences1.thelastsentenceinPara2Aspresent-dayadvertisersoftenhavelargebudgets,alotofmoneyisspentonapplyingmoderntechniquesofdesigntomaketheseadvertisementsasvisuallyattractiveaspossible.Asisspentontomakeasaspossible.2.thethirdlineofthePara3Modernadvertisementsmuststandoutinaworldfullofcompetitionbycombiningthehigheststandardsofdesignwithideaslinkedtotheproductstomakethemmoreattractive.bycombiningwithfullofcompetitionlinkedtotheproducts3.thesecondlineofthePara4Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwiththeproductis.itdoesnotmatterTheidealinkedwiththeproductisattractive.linkedwiththeproduct4.thethirdlineofthelastParaTherearepublicadvertisementswhichencouragecitizenstoparticipateinimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople.Therearepublicadvertisementsencouragetoparticipateinimprovingprotectingandhelping1.sb./sth.belikelytodo=Itislikelythat有可能,有希望的Ticketsarelikelytobeexpensive.入场券可能很贵。Itislikelythatthethievesdon’tknowhowmuchitisworth.盗贼很可能不知道此物的价值。.Languagepoints2.consistof=bemadeupof由…组成,构成Thecountryconsistsofhundredsofislands.这个国家是由数百个岛屿构成的。3.linkAto/withB与…相联系=connect/associateAwithBThevideowaslinkedtoapowerfulcomputer.摄像机与一台功能强大的计算机相连接。TheChannelTunnellinksBritainwiththerestofEurope.英吉利海峡隧道把英国和欧洲其他国家连接起来了。4.apply①申请;请求~(tosb)(forsth)applyforajob,passport,visa申请工作﹑护照﹑签证.②贴;敷;涂;搽applythegluetobothsurfaces两面都涂上胶水③运用,应用某事物~sth(tosth)这项研究成果能应用於新的技术开发方面.Theresultsofthisresearchcanbeappliedtonewdevelopmentsintechnology.④集中精力（做事）;专心~oneself/sth(tosth/doingsth)你只有真正专心致志（用功）,考试才能及格.Youwillonlypassyourexamsifyoureallyapplyyourself(toyourwork).我们要动动脑筋找出解决的办法来.Wemustapplyourmindstofindingasolution.⑤使（法律等）实施或生效;应用;运用applyalaw/rule/precept执行法律[规则/规程applicationn.申请aletterofapplication.I'vesentoffapplicationsforfourdifferentjobs.Haveyoufilledintheapplicationformforyourpassportyet?applicant(c.)n.申请人Howmanyapplicantsdidyouhaveforthejob?5.beusedtodoingsth.习惯于做某事I’musedtogettingupat5:30am.我习惯于早上五点半起床。beusedtodosth.被用来做某事Thesestonescanbeusedtobuildbridge.这些石头能用来造桥。usedtodosth.过去常常做某事Asayoungmanheusedtoswimintherivereastofhisvillage.当他年轻的时候,常常在村东的河里游泳。usedtobesth.过去是……样子/状态Thevillagedoesn’tlooklikewhatitusedtobe.6.standout突出，显眼，出色Heplayedtheviolin,andhestoodoutfromalltheothermusicians.拉小提琴，他在所有的音乐家中尤为出色。Herdarkeyesreallystoodoutagainstherpaleface.她的一双黑眼睛衬托在她苍白的面孔上确实很突出。路牌上的字十分显眼。Thewordsontheroadsignstandoutwell.7.suggest建议suggestdoingsth.suggestone’sdoingsth.suggestthatclause表示“建议”时，从句用“(should)+v.”的虚拟语气；表示“暗示，表明”时，从句用陈述语气他建议晚饭后去散散步。Hesuggestedgoingoutforawalkafterdinner.我建议你走路去上班，别开车了。Isuggestedyourwalkingtoworkinsteadofdrivingacar.我建议你走路上班。Isuggestthatyou(should)walktowork.我建议他走路去上班，但他不听。（同位语从句）Mysuggestionthathe(should)walktoworkdoesn’twork.他苍白的脸色表明他生病了。Hispalelooksuggestedthathewasill.8.approachn.靠近；走进；方法；途径vt.向…靠近/接近；处理WiththeapproachofChristmas,businessbooms.圣诞节即将来临，生意变得火爆起来。Alltheapproachestothecitywereflooded.所有通往城里的道路都被水淹了。Theteacheradoptedanewapproachtoteachinglanguages.老师采用了新的语言教学法。Newyear’sDayisapproaching.元旦即将来临。Thepolicewarnedthepublicnottoapproachthemaniftheysawhim.Heisapproachingadifficulttask.9.contributevt./vi.①捐助;捐赠;贡献~(sth)(to/towardssth)contribute(tenpounds)toacharitycollection捐献（十镑）给慈善事业Everyoneshouldcontributewhatheorshecanafford.人人都应该尽自己的能力作贡献。②促成某事物~tosth.=helptocausesth吸烟会导致肺癌吗?Doessmokingcontributetolungcancer?③有助于~tosthHerworkhascontributedenormouslytoourunderstandingofthisdifficultsubject.她的著作极有助於我们对这个困难问题的了解.④撰稿;投（稿）~(sth)tosth她给文学刊物投了（几首诗）稿.Shehascontributed(severalpoems)toliterarymagazines.contributionn.贡献，促成作用；捐款，捐献物；投稿Theschoolseesitsjobaspreparingstudentstomakeacontributiontosociety.Hewasawardedaprizeforhiscontributiontoworldpeace.thecontributionofmoneytocharity慈善捐款.Theeditoriss