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电子商务信函写作技巧1.建立业务联系主动跟新买家建立联系DearMr.Jones:WeunderstandfromyourinformationpostedonAlibaba.comthatyouareinthemarketfortextiles.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts,withthehopethatwemayworkwithBrightIdeasImportsinthefuture.Weareajointventurespecializinginthemanufactureandexportoftextiles.Wehaveenclosedourcatalog,whichintroducesourcompanyindetailandcoversthemainproductswesupplyatpresent.YoumayalsovisitouronlinecompanyintroductionatHttp://*********x.alibaba.comwhichincludesourlatestproductline.Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.Welookforwardtoreceivingyourenquiressoon.Sincerely,对新买家要求建立业务联系的回复DearMr.Jones:Wehavereceivedyourletterof9thAprilshowingyourinterestinourcompleteproductinformation.Ourproductlinesmainlyincludehighqualitytextileproducts.Togiveyouageneralideaofthevariouskindsoftextilesnowavailableforexport,wehaveenclosedacatalogueandapricelist.YoumayalsovisitouronlinecompanyintroductionatHttp://*********x.alibaba.comwhichincludesourlatestproductline.Welookforwardtoyourspecificenquiriesandhopetohavetheopportunitytoworktogetherwithyouinthefuture.Sincerely,.向老客户介绍公司的最新产品信息DearMr.Jones:Wehaverefreshedouronlinecatalogathttp://*********xx.com,andnowitcoversthelatestnewproducts,whicharenowavailablefromstock.Webelievethatyouwillfindsomeattractiveadditionstoourproductline.Onceyouhavehadtimetostudythesupplement,pleaseletusknowifyouwouldliketotakethematterfurther.Wewouldbeveryhappytosendsamplestoyouforcloseinspection.Wewillkeepyouinformedonourprogressandlookforwardtohearingfromyou.Sincerely,JohnRoberts2.回复查询及报价回复对某个产品的查询DearMr.Jones:Thankyouforyourinquiryof16March.Wearepleasedtohearthatyouareinterestedinourproducttoaster.We'veenclosedthephotoanddetailedinformationoftheproductforyourreference:Product:toasterSpecification:***************Package:1pcs/boxPrice:10usd/pcsPayment:L/CForpurchasequantitiesover1,000pcsofindividualitemswewouldallowyouadiscountof1%.PaymentistobemadebyirrevocableL.Catsight.Welookforwardtoreceivingyourfirstorder.Sincerely,无法提供对方查询中所要求的产品时DearMr.Jones:Thankyouforyourenquiryof12Marchcate9cable.Weappreciateyoureffortsinmarketingourproductsandregretverymuchthatweareunabletosupplythedesiredgoodsduetoexcessivedemand.Wewould,however,liketotakethisopportunitytoofferthefollowingmaterialasaclosesubstitute:Cate5,US$__permeterFOBShanghai,includingyourcommission2%.Pleasevisitourcatalogathttp://www.*********.comformoreinformationonthisitem.Ifyoufindtheproductacceptable,pleaseemailusassoonaspossible.Sincerely,DearSirorMadam:查询对方公司的产品Weknowthatyouareexportersoftextilefabrics.Wewouldlikeyoutosendusdetailsofyourvariousranges,includingcolorsandprices,andalsosamplesofthedifferentqualitiesofmaterialused.Wearevolumedealersintextilesandbelievethereisapromisingmarketinourareaformoderatelypricedgoodsofthiskindmentioned.Whenquoting,pleasestateyourtermsofpaymentanddiscountyouwouldallowonpurchasesofquantitiesofnotlessthan1000metersofindividualitems.PricesquotedshouldincludeinsuranceandfreighttoSanFrancisco.Sincerely,几种报盘(a.)DearMr.Jones:WethankyouforyouremailenquiryforbothgroundnutsandWalnutmeatCNFCopenhagendatedFebruary,21.Inreply,weofferfirm,subjecttoyourreplyreachingusonorbeforeFebruary26for250metrictonsofgroundnuts,handpicked,shelledandungradedatRMB2000netpermetrictonCNFCopenhagenandanyotherEuropeanMainPorts.ShipmenttobemadewithintwomonthsafterreceiptofyourorderpaymentbyL/Cpayablebysightdraft.Pleasenotethatwehavequotedourmostfavorablepriceandareunabletoentertainanycounteroffer.Asyouareawarethattherehaslatelybeenalargedemandfortheabovecommodities.Suchgrowingdemandwilllikelyresultinincreasedprices.Howeveryoucansecurethesepricesifyousendusanimmediatereply.Sincerely,(b.)DearMr.Jones:WethankyouforyourletterdatedApril8inquiringaboutourleatherhandbags.Asrequested,wetakepleasureinofferingyou,subjecttoourfinalconfirmation,300dozendeerskinhandbagsstyleNo.MS190at$124.00perdozenCIFHamburg.Shipmentwillbeeffectedwithin20daysafterreceiptoftherelevantL/CissuedbyyourfirstclassbankinourfavoruponsigningSalesContract.Wearemanufacturingvariouskindsofleatherpursesandwaistbeltsforexportation,andenclosedabrochureofproductsforyourreference.Wehopesomeofthemmeetyourtasteandneeds.Ifwecanbeofanyfurtherhelp,pleasefeelfreetoletusknow.Customers'inquiriesarealwaysmeetwithourcarefulattention.Sincerely,(c.)Re:SWCSugarDearSirs,WeareinreceiptofyourletterofJuly17,2002askingustooffer10,000metrictonsofthesubjectsugarforshipmenttoJapanandappreciateverymuchyourinterestinourproduct.Tocomplywithyourrequest,weareofferingyouthefollowing:1.Commodity:QingdaoSuperiorWhiteCrystalSugar.2.Packing:Tobepackedinnewgunnybagof100kgs.each.3.Quantity:Tenthousand(10000)metrictons.4.Price:USdollarsonehundredandfive(US$105.00)permetricton,FobQingdao.5.Payment:100%byirrevocableandconfirmedletterofcredittobeopenedinourfavorthroughA1bankinQingdaoandtobedrawnatsight.6.Shipment:ThreeorfourweeksafterreceiptofletterofcreditbythefirstavailableboatsailingtoYokohamadirect.Pleas