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WelcometoOurClassReportInternationalMarketingofYunnanbaoyao国际营销小组成员：赵馨茹贾金娥王清建路双星孙百路耿军卢坤Yunnanbaiyao’sInternationalMarketing1YunnanbaiyaoGroup2Productintroduction¤tstrategy3Theinternationaldrugmarketanalysis4Internationalmarketing、TraditionalChinesemedicinesecretrecipeandproducttechnology.ToYunnanbaiyaosecretformulaasthecore,isfamousdomesticmedicine.ThecurrentstrategyYunnanbaiyaoimplementationofstabilityatthecentral,suddenlytwowingsstrategy.twowingsproductsmadeoutoftheenterprisedevelopmentbottleneck,wonthemiraculousrise.Prospectsanalysis•.Withthecontinuousdevelopmentoftheworldeconomyandtheimprovementofpeople'slivingstandard,themedicineisingreatdemand.Theglobalpopulationagingaggravateanditmadehealthcareandmedicaltreatmentingreatdemand.Thenitdrivethemedicineindustrygrowth.Payingmoreattentiontothefunctionalnaturalmedicineandnaturalhealthfoodcontributestothegrowthofmedicinedemand.•Worldwide,thepharmaceuticalindustry'sgrowthrateisgenerallyhigherthanotherindustries,butalsolessaffectedbyeconomiccrisisintheworldeconomyoccupiesanimportantposition.•Fromanationalperspective,aspharmaceuticalproductshaveahighincomeelasticityofdemand(accordingtoestimates,thedemandforhealthcareproducts/incomeelasticityof137%,thatis,increaserevenueper100yuanofmedicalconsumptionlevelstoincrease137yuan),so,whenthenationaleconomyisgood,personalincomegrowthwillboostdemandforindividualspecific;inthenationaleconomyinarecessionperiod,thepharmaceuticalindustrymarketperformanceoflistedcompaniesaregenerallybetterthanotherindustries.Yunnanbaiyaoproductsaremainlysoldtodomestic,HongKong,Macao,southeastAsiaandotherregions,andhassetupafileintoJapan,EuropeandAmerica,areaofthemarket.southeastAsiaTraditionalChinesemedicineinthesecountrieshasthehightrust,thepotentialofthemarketwillbegreater.Japanpaymoreattentiontothefunctionalnaturalmedicineandnaturalhealthfood.EuropeandAmericaGettheFDA'sOTCproductcertificationandhavewideprospectofmarket.（1）ProductProductmanualadjustmentTheproductspecificationadjustmentAdjustingtheproductspecificationaccordingtothespecificationofthetargetcountries.ProductpackagingadjustmentYunnanbaiyaocompanyshouldhireaprofessionaldesignersttoadjustthepacking.（2）PriceAband-aidbelongtogeneralfamilydailynecessaryarticle,lessdemandelasticity,andnumerousmanufacturers,competitionisintense,soweforyunnanbaiyaoproductpricingdecidedtousetocompetitionforthecenterforfluctuatingalongwithmarketchangespricingmethod.Inthetoothpastemarket,yunnanbaiyaotoothpasteislocatedinhigh-endoralcareproducts,abandonedbyskimmingpricing.（3）ChannelYunnanbaiyaotoothpasteistakingthehigh-endbrand,andoverseaswell-knownlargesupermarkets,luxuryhotelssuchasHiltonandothercooperativeThroughthepurchasemerge,andothermeanstocontrolmarketingterminal:thechoiceofTV,radio,newspaperandsoonmanykindsofmassmediacombination,alsocannotignorethenetworkmedia.Marketing:buyYunnanbaiyaoaerosols,givingaband-aid（4）promotion