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耐克创始人Playbytherules.Butbeferocious.按规则游戏。但是一定要骁勇善战。耐克的诠释TheNIKE‘swoosh’embodiesthespiritofthewingedgoddesswhoinspiredthemostcourageousandchivalrouswarriorsatthedawnofcivilization.耐克的标志代表着文明之初胜利女神鼓舞智勇双全的战士厮杀沙场的精神。Nikeproducesawiderangeofsportsequipment.Theirfirstproductsweretrackrunningshoes(田径跑鞋)andbasketballshoes.Theycurrentlyalsomakejerseysforawiderangeofsportsincludingtrack&field(田径),football,baseball,tennis,soccer,lacrosse（橄榄球),cricket（曲棍球）,andgolf.•Nikepositionsitsproductsinsuchawayastotrytoappealtoa“youthful…materialisticcrowd”.However,italsoengineersshoesfordiscountstoreslikeWal-MartundertheStarterbrand.•耐克将其产品的定位瞄准“年轻而物质化的人群”。当然，他也为沃尔玛之类的折扣店生产鞋。By1980,Nikehadreacheda50%marketshareintheUnitedStatesathleticshoemarket.Itsgrowthwasduelargelytowardofmouthadvertisement(口头广告的宣传),ratherthantelevisionorprintadverts,whichKnightandothersintheindustryfounddistasteful(印刷广告媒体).•Nikehasmorethan500locationsaroundtheworldandofficeslocatedin45countriesoutsidetheUnitedStates.•耐克在世界各地有500处生产基地和分公司，分散在美国之外的45个国家。Ps:锐步国际公司在全球范围内以Reebok、Rockport、CCM、JOFA、KOHO和GregNorman等品牌设计、销售和分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以PoloRalphLauren品牌设计、销售和分销鞋类产品。Initially(最初),NikehadnodirectcompetitorsbecausetherewasnosinglebrandwhichcouldcompetedirectlywithNike’srangofsportsandnon-sportsorientedgearuntilReebok(锐步)camealonginthe1980s.SpeedExplosivenessGodwingThat’sall.Thankyou.