2015年世界旅游组织发布最新数据

WorldTourismOrganizationOutboundTravelMarketstudies:KeyOutboundTourismMarketsinSouth-EastAsiaTheIndianOutboundTravelMarketTheRussianOutboundTravelMarketTheMiddleEastOutboundTravelMarketTheChineseOutboundTravelMarketTheinnovativeUNWTO/ETCUnderstandingOutboundTourismnetnographicseriesexploresthebehaviorinfast-growingsourcemarketsintheworld.UNWTOjointlywiththeEuropeanTravelCommission(ETC)havecoveredthekeyoutboundmarketsofChina,Brazil,theRussianFederation,IndiaandtheMiddleEast,andwithTourismAustraliakeySouth-EastAsianmarketsIndonesia,Malaysia,Singapore,ThailandandVietnam.AvailableinEnglishUnderstandingRussianOutboundTourismUnderstandingBrazilianOutboundTourismUnderstandingChineseOutboundTourismTheinnovativeUNWTO/ETCUnderstandingOutboundTourismnetnographicseriesexploresthebehaviourandmind-setofoutboundtravellersbasedoninternetandsocialmediaactivity.AvailableinEnglishCompendiumofTourismStatistics,2015Edition.Data2009–2013TheCompendiumprovidesstatisticaldataandindicatorsoninbound,outboundanddomestictourism,aswellasontourismindustries,employmentandmacroeconomicindicatorsrelatedtointernationaltourism.The2015editionpresentsdatafor203countrieswithmethodologicalnotesinEnglish,FrenchandSpanish.YearbookofTourismStatistics,2015Edition.Data2009–2013Derivingfromthemostcomprehensivestatisticaldatabaseavailableonthetourismsector,theYearbookofTourismStatisticsfocusesondatarelatedtoinboundtourism(totalarrivalsandovernightstays),brokendownbycountryoforigin.The2015editionpresentsdatafor198countrieswithmethodologicalnotesinEnglish,FrenchandSpanish.UNWTOPUBLICATIONSUNWTOpublicationsareavailableinelectronicformatandprint.Full,AssociateandAffiliateMembersofUNWTOcanaccesspublicationsfreeofchargethroughtheUNWTOelibrary.Pleasevisit(Version3.0)ThisUNWTO/ETCfullyrevisedandextendedversion3.0coversallessentialaspectsofane-marketingstrategyincludingstrategicplanning,brandingmeasures,content-building,searchengineoptimization,e-commerceandemailmarketing.Italsoprovidespracticalinformationonlatesttrendsanddevelopmentsinmobilemarketingandsocialmedia,aswellasdetailedinsightintothemeasurementofeffectivee-marketingstrategiesusingthelatesttechnologies.AvailableinEnglishTourismTowards2030UNWTOTourismTowards2030isUNWTO’slong-termoutlookandassessmentoffuturetourismtrendsfrom2010to2030.ItisabroadresearchprojectbuildingonUNWTO’son-goingworkinthefieldoflong-termforecasting,initiatedinthe1990s.Keyoutputsofthestudyarequantitativeprojectionsforinternationaltourismflowsupuntil2030,basedondataseriesoninternationaltouristarrivalsbysubregionofdestination,regionoforiginandmodeoftransportfortheperiod1980-2010.AvailableinEnglishUNWTOWorldTourismBarometerTheUNWTOWorldTourismBarometerandaccompanyingStatisticalAnnexprovidestourismstakeholderswithup-to-datestatisticsandanalysisinatimelyfashion.Theinformationisupdatedsixtimesayear,coveringshort-termtourismtrends,aretrospectiveandprospectiveevaluationbytheUNWTOPanelofExpertsofcurrenttourismperformance,andasummaryofeconomicdatarelevantfortourism.AvailableinEnglish,withtheStatisticalAnnexalsoinFrench,SpanishandRussianHandbookonTourismProductDevelopmentTheUNWTO/ETCHandbookonTourismProductDevelopmentoutlinestheessentialelementsintheprocessoftourismproductdevelopmentplanningandimplementation.Itdemonstratesarangeofsuccessfulapproachesandcasestudiesfromaroundtheworldandsetsoutbestpracticeexamplesandbenchmarksbywhichdestinationscanassesstheirownproductdevelopmentsystemandmethods.AvailableinEnglish,FrenchandSpanishHandbookonTourismDestinationBrandingThishandbookisarecognitionbyUNWTOandETCofthevalueofsuccessfullybuildingandmanagingadestination’sbrand.WithanIntroductionbySimonAnholt,thehandbookpresentsastep-by-stepguidetothebrandingprocess,accompaniedbystrategiesforbrandmanagement.Givencasestudiesillustrateconcepts,presentbestpracticesfromaroundtheworldandprovidefreshinsightintodestinationbranding.AvailableinEnglish,FrenchandSpanishFormoreinformation:Facts&Figuressectionatmkt.unwto.org:54:29AM-IPAddress:113.201.114.872UNWTOTourismHighlights,2015EditionTourism,keytodevelopment,prosperityandwell-being•Anever-increasingnumberofdestinationsworldwidehaveopenedupto,andinvestedintourism,turningitintoakeydriverofsocio-economicprogressthroughthecreationofjobsandenterprises,exportrevenues,andinfrastructuredevelopment.•Overthepastsixdecades,tourismhasexperiencedcontinuedexpansionanddiversification,tobecomeoneofthelargestandfastest-growingeconomicsectorsintheworld.ManynewdestinationshaveemergedinadditiontothetraditionalfavouritesofEuropeandNorthAmerica.•Despiteoccasionalshocks,tourismhasshownvirtuallyuninterruptedgrowth.Internationaltouristarrivalshaveincreasedfrom25milliongloballyin1950,to278millionin1980,527millionin1995,and1133millionin2014.Likewise,internationaltourismreceiptsearnedbydestinationsworldwidehavesurgedfromUS$2billionin1950toUS$104billionin198