The Comparative Study of Travel Services Managemen

TravelServicesManagementLecturer:LiHui/IsabellaSchool:BeijingInternationalStudiesUniversity(BISU)PhoneNumber:15001275805Email:[e-mail]ookandreferencebooksTextbook:EnglishVersion:DuJiang,DaiBin:TheComparativeStudyofTravelServicesManagement,TourismEducationPress,2010.ChineseVersion:杜江，戴斌：《旅行社管理比较研究》，旅游教育出版社，2000.Referencebooks:杜江：《旅行社经营管理》，旅游教育出版社，2002.陈小春：《旅行社管理学》，中国旅游出版社，2003.戴斌，杜江：《旅行社管理》，高等教育出版社，2005.陈建斌：《旅行社经营管理》，中山大学出版社，2007.YourcompanysloganTheobjectiveofthiscourseSeveralaimsshouldbeattainedafterthewholesemester’sstudyofthiscourse:1.Getageneralandsystematicknowledgeoftravelservicesmanagement.2.Knowwellabouttheenvironmentoftravelservicesindustry.3.Mastertheoperationproceduresoftravelservicesmanagement.4.Befamiliarwithseveralfamoustravelservicesgroup.5.Makeaforecastofthedevelopmenttrendoftravelservicesindustryaccordingtotheenvironmentandotherconditions.YourcompanysloganTheframeworkofthiscourseYourcompanysloganPart1BasicTheoryofTravelServiceIndustryYourcompanysloganChapter1FundamentalTheoriesandConceptsofTravelServicesAfterthestudyofthischapter,thefollowingquestionscanbeanswered:1.What’sthebusinessscopeandcharacteroftravelservicesindustry?2.Whatarethefunctionsoftravelserviceindustry?3.What’sthedifferencebetweendefinitionsoftravelservicesinChinaandothercountries?4.Whatrolesdoestravelserviceindustryplayinthesociety?YourcompanysloganChapter1ConceptionFrameworkofTravelServicesIndustry1.TheCharacterandDefinitionofTravelServices1.1TheBusinessScopeandBasicCharactersofTravelServices1.2TheDefinitionofTravelServices2.TheFunctionsofTravelServices3.SocialRolesandImpactsofTravelServices3.1TheRoleandImpactofTravelServicesinTourismIndustry3.2TheRoleandImpactofTravelServicesinNationalEconomy3.3RoleandImpactofTravelServicestoSocialandCulturalDevelopmentYourcompanyslogan1.1TheBusinessScopeandBasicCharactersofTravelServicesDemandChainofTouristsSupplyChainandBusinessScopeofTravelServicesBasicCharactersofTravelServicesYourcompanysloganAccordingtoFigure1.2,thefivebasicbusinessareasoftravelservicescanbesummedupasfollowing:•Productdevelopment;•Purchaseoftourismservices;•Salesoftourismproducts;•Promotionoftourismproducts;•Touristreception.Toconclude,travelservicesbusinesshasthefollowing:•Thecharacterofprovidingservicesfacilitatedtravel.•Thecharacterofmakingmoney(profitability).•Thecharacterofworkingasintermediary.Yourcompanyslogan1.2TheDefinitionandClassificationofTravelServicesTheDefinitionofTravelServicesinEuropeanandAmericanCountriesa)CommonViewpointsb)TheOfficialDefinitionbyInternationalTourismOrganizationc)TheEuropeanDefinitiond)TheU.S.DefinitionTheDefinitionofTravelServicesinAsiaa)TheJapaneseDefinitionb)TheSouthKoreanDefinitionc)TheChineseDefinitionofTravelServicesYourcompanyslogan2.TheFunctionsofTravelServicesGenerallyspeaking,travelservicesindustryhasthefollowingfunctions:①Thefunctionofproduction②Thefunctionofsaleandpromotion③Thefunctionoforganizingandcoordination④Thefunctionofdistribution⑤ThefunctionofprovidingprofessionalinformationYourcompanyslogan3.1TheRoleandImpactofTravelServicesinTourismIndustryTravelservicesactasthemiddlemanoraninstitutionaltrademediumtobridgethedemandandsupplyoftourismindustry.Travelserviceshaveenhancedtheindustrializationandmercerizationoftravelingactivities.Travelserviceshavechangedtheearlierconventionalandconservativetravelingmodesintoapackageofopenandone-stopservices.Travelservicesactasanimportanttiebetweentoursuppliers,touristsandtoursuppliers.Travelservicesplayanimportantroleinpromotingmasstourism.Yourcompanyslogan3.2TheRoleandImpactofTravelServicesinNationalEconomyAforcefortheincreaseofdomesticconsumptionForeignexchangeearnerCreatorsofjobopportunitiesYourcompanyslogan3.3RoleandImpactofTravelServicestoSocialandCulturalDevelopmentEnhancingcitizens’QualitiesPromotingdestinationimageandlocalsocialculturaldevelopmentProtectingenvironmentPromotingandprotectinglocalhistoryandcultureYourcompanysloganFigure3.3IllustrationofTravelServices&TourismDevelopmentObjectivesYourcompanysloganInEuropeandtheU.S.,travelbusinessesareusuallyclassifiedintothreetypesorcategories:TourOperatorTourWholesalerTourRetailerSometimesitisdividedintotwotypes:WholesaleTourOperatorandTourRetailer,regardlessthedifferencesbetweenTourOperatorandTourWholesaler.Thedifferencebetweentourwholesalerandtouroperator返回YourcompanysloganTheWTOdefinestravelbusinessas“retailagenciesresponsiblefordeliveringpossibletourproducts,accommodationandotherrelatedservicesandservicechargeinformationtothepublic,andtourorganizersorwholesalerswhopreparetomeettouristdemandsbyarrangingtransportation,reservationofaccommodationandothertravelservices”返回YourcompanysloganTheEuropeandefinitionoftravelservices:Travelservicesareprofit-drivenbusinessesprovidingtravelersandtouristsrelatedtravelingandaccommodationservices.Theseservicesincludesellingtransportationtickets,car-rentingandotherpublictransportationmeans,luggagetransactions,accommodationreservation,organizingsightseeingservicewit