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上海交通大学硕士学位论文上海中科合臣股份有限公司信息化战略设计的问题与对策姓名：吴建平申请学位级别：硕士专业：工商管理指导教师：欧阳令南20050327EMBA2200536EMBA32005362005361“”EMBA2,EMBA3THEQUESTIONANDTHECOUNTERMEASURESTUDYTOINFORMATIONSTRATEGYDESIGNOFSYNICAAbstractAsaresultofthewholeworldeconomicintegrationdevelopmenttendency,theinternationaleconomicenvironmenthashadthehugechanged.Nowistheinformationsociety,theinformationtime.Theenterpriseforcapturethemarket,crushesthecompetitor,itsmethodfromthepastpurelybytheprice,thequalityandthepost-saleserviceachievementwontheroad,topresentfirsttimeinformationcontest.Theinformationisnowtheenterprisemostgreatlyalsoisthemostimportantquestion,theinformationmanagementiscaninvolvetoacompanyalldepartments'work.Theinformationenterprisethisnotmerelysaidwhenanenterprisehasasuitablescalethewebsite,acrowdorusessetofmanagementsoftwareforthenetworkquitefamiliarstaff,changesintotheinformationenterprise.Theseonlyarethehardwarereacheshigherauthoritiestherequest.Butthetrueinformationenterpriseisthroughtheinformationtechnology,letsthestaffandthecustomerhasthebrand-newvalueidea,letstheiruniqueangleofview,catchesandthecreationprofitwiththeidea.Theinformationenterprisedesignsafarratiotechnologytoproposedevelopstotheenterprisehasthesignificance.Nomatterwhichkindofenterprise,designsaftertheinformationenterprise,itmaydevelopthemorechoicesopportunity.Theinformationenterprisedesignsthetruestrengthliesin,itcancreatetheunprecedentedopportunityfortheenterprise,cancausetheenterprisetodisplayowndistinctivequality.Themanagementactuationistheinformationworkbasicpower,theinformationworkissamewithotheranysupervisorywork,onlyhassendsfromthemanagementintrinsicneed,actuatesthebasicpowerwhichtheinformation,beforetheinformationworkcarrieson.Objectivelyspeaking,theinformationworkonlyhasprovidedonekindofenhancementmanagementefficiencysharpweapon.Enterpriseininformationdesignadvancement,ontheonehandacceptstheadvancedmanagementthought,ontheotherhandunceasinglyhasvariousunderstandingerroneouszoneintheunderstanding.Moreoverenterpriselikeidenticalcountry,countrybigger,thesituationismorecomplex,alsomoredifficultywithmanages.Butimplementstheinformationenterprisetosaythat,projectbigger,needstoconsiderquestionmore,situationmorecomplex,intheimplementationprocessriskmoreandmoreisalsobig.Indoesthedevelopmentquestion,howguaranteethenewoldsystemthesuccesstoalternate,whenestablishesthenewsystem,entrustswithheavyresponsibilityintheoriginalsystemthelogicalorganizationtochangecanitbethatisoftenimportant.Intheestablishmentinformationstrategictargetcountermeasure,thefoundationmanagementleveldecisionsuccessorfailure,simultaneouslyisclearabouttheconstructioninformationenterpriseseveralprinciples.Thenactsaccordingtorespectivesituationformulationstrategy,inimplementationprocessdiscretechoicecooperationobject,fansoutfrompointtoareaininternalEMBA4implementation,makestheinformationenterprise.Thisarticlehasemphaticallystudiedtheinformationenterprise'sdifficultproblemfromthenon-technicalstratificationplane,thediscussioncorrespondingcountermeasure,andgathersSYNICAastheexample,establishesintheinformationenterprisestrategictarget,theimplementationprocessexperiencepromotiontothisenterprise,hopedcangiveourcountryenterpriseintocarryonintheinformationenterprisetoprovideameasureandthesuggestion.Keyword:Information,strategicformulation,risk,countermeasureEMBA7EMBA811“”12123456EMBA91ABCDE2ABCDEMBA10EF“”313131EMBA11132133EMBA12EMBA1350021AITInternetInter-netIntern-netBCEMBA14D22ABMAIL7ITITCDIT23ABEMBA15CDEMBA1631ABC32333.4.35ITWeb1EMBA172345123456IBMWebSphereBEAWebLogic7EMBA1841ERPERPERPERPITERPERPIT2080MRPMRPMRPIIERP20ERPERPERPERPERPERPERPCRMSCMERPERPERPERPERPCRMERP42.FMERPMRP/MRPII/ERPEMBA1943CRMCRM2/8/320%80%30%CRMCRM/CRMCRM44SCMSCMITSCMEMBA20SCM()()SCM4()()()()45HR-20604e-HRe-HRe-HR-462001EMBA2147KMKM21KMKMGartnerGroupKMKMKMOAOAOAKMOAOAKMOA48PM(PM)8EMBA225152521EMBA23522523ITCIO50080%CIO524WTOEMBA24500525MISMRPMRP-IIERPSCMERPERP526ERPERPERPEMBA25527MRP-IIERPMRP-IIERP15%-40%1%-2%10%-30%605%-15%10%-30%90%-98%7%-12%5%53EMBA26ABERPCDE5420801EMBA27ERPEMBA281959199820002000“”321ERPHREMBA29112CRM80%20%30%ExtractionTransformationLoad(ERP)(CRM)BIEMBA30CRMBIERP200230200415004930%10%200320%EPREMBA311==2==1234EMBA3256EMBA33.EMBA34[1]2002.1[2]J2001.6[3],IT2001.5[4]2000.5[5]1999.12.28[6]PMBOOK2000[7]2000.5[8]2000.2.29[9CI02002.9[10]CEO2002.11.21[11]EMBA352003EMBAEMBAEMBA36[1].[J].2004,P.90-92.EMBA上海中科合臣股份有限公司信息化战略设计的问题与对策作者：吴建平学位授予单位：上海交通大学相似文献(3条)1.学位论文黄钢苏福马股份有限公司信息化建设与对策分析2005按照《中国企业管理百科全书》定义：MIS是一个由人、计算机等组成的能进行信息的收集、传送、储存、加工、维护和使用的系统。它能实测企业的各种运行情况；利用过去的数据预测未来；从企业全局出发辅助企业进行决策；利用信息控制企业的行为；帮助企业实现其战略目标。几乎所有传统制造业企业为提高企业核心竞争能力均面临的相似的课题和问题：怎样让原有的客户对我们保持忠诚并不断有新客户增加，从而真正做到使企业在激烈的市场竞争中长盛不衰。有效的信息管理能有效地支持企业核心竞争力，并已成为当今企业成功的重要和基本的要求。在有效的企业信息管理构架形成过程中，信息系统规划是沟通企业战略和目标与IT的桥梁，任何企业都需要一个信息系统规划以支持和保障企业的战略和目标的实现。本文分析了作者所在企业——苏福马股份有限公司企业的竞争环境和信息化建设现状，对下一步公司信息化建设运用的需求对策、基本方法、可能遇到的障碍及应采取的措施等进行了分析和讨论。苏福马公司所处的人造板机械行业有良好的发展前景，但是市场变化越来越快，市场透明度越来越高，竞争者(国际、国内)数量剧增，竞争(成本、质量、服务)越来越激烈，竞争层次越来越高，客户个性化需求趋向强烈等是企业面对的基本形势，也给苏福马公司带来了挑战和机遇。面对信息爆炸的时代，只有管理和组织架构跟上发展