Top 10 Mobile Apps by Airlines

://:“Tripshake”’sareasonwhyKLMwontheawardfortheBestAirlineattheSimpliFlyingAwardsforSocialMediaExcellencethisyear:They’reconstantlyinnovatingandlookingfornewerwaystoengagetheircustomers.Theirnewapphelpsusersselectaplaceordatetheywanttotravelandinturncanselectoneofabout100options.!Userscanseeaticketpriceandcansubsequentlyeitherchoosetobookorshakethephoneforanotheroptiontilltheyfindtheperfectmatch.Destinationsandpricescanalsobesharedviasocialmedia.Thisisinadditiontotheirexistingappthatalreadyhasnumerousfeatures.(seenextslide):“Wholesometravelexperience”:TheiPhoneappoffersatoned-downexperienceobviously.!Thecruxofthisappisaninteractiveworldmap,enablingyoutotraceyourwayfromorigintodestinationairportsandhelpingbookflights.Italsoallowscheck-insandusesaninteractivefeaturetoselectseats.YoucanalsoaccessabookingsummaryandviewyourMiles&Moreaccountbalance.!Notonlyaretheredetailedguidestocities,theExperienceLufthansasectionoffersa3-Drenditionoftheairline’snewEuropeancabin,andthereare360-degreeviewsoftheA380cockpit,alongwithaselectionofvideos.’sanappforthattoo!A2ndappcalledLufthansaNavigatoractsasaGPS,providingtravellerswithaninteractivemapandGoogleStreetView-likefunctionality.Itstoresflightinformationandcantellyouexactlyhowtogettoyourgate,check-incounter,baggagecarouselorfavouriteairportlounge.FornowtheNavigatorisonlybeingtestedinFrankfurtAirport,butiscertainlyasignofthingstocome!’sMiles&Morefrequentflyerstoengagewithoneanother.MemberScoutallowspassengerstosharetheirgeo-location,arrangemeet-ups,giveandreceivetraveladvice,andevensharetaxis.GoalsdrivenRevenueCustomerServiceEngagementCase-study3CathayPacific:“CityGuides”!WhiletheexperienceontheiriPhoneappwasalreadyverygoodwithexcellentfunctionalityandcomprehensivefeatures,theiPadappgoesonestepfurther.Notonlyisitstunningtolookat,itoffersin-depthcityguides(sights,dining,attractionsetc)whichcustomersarecertaintospendhourswith.Anexcellenttravelcompanionoverall!!Moreover,italsoallowspassengersto“MeettheTeam”bybrowsingphotosofCathayStaff,makingthejourneyexperiencethatmuchmorepersonal.GoalsDrivenRevenueCustomerServiceEngagementCase-study4SouthwestAirlines:“DING!”!It’snotfornothingthatSouthwest’siPhoneapphasbeencalledthe“goldstandardairlineapps”.Youcancheckyourflightstatus,check-intoyourflight,makereservations,makeairandcar-reservationsandmuchmore!ItalsohasauniqueDING!featurethatalertsfrequentflyerstospecialdeals.GoalsDrivenRevenueCustomerServiceCase-study5VirginAtlantic:“FlightTracker”(oriPod)canshowyouthepositionofyourplaneonamap!WhileVirginAtlantic’sFlightTrackerwasinitiallypreciselywhatit’snameindicated,itisnowmuchmoreincludingmanaging,bookings,checking-inetc.Someofthefunthingstheappcando:~Tellyouthepositionofyourplaneonamap.~Alertyouonyourdevicewhentheplanelands.~Viewshortvideosofmostdestinations.“familyofapps”Virginhassomeotherappstohelpyouwithflyingaswell.JetLagFighterhelpsyoureducejetlagbyhelpingyouestablishapropersleepschedulewhiletheFlyingWithoutFearappismeanttohelpyouminimizethefearofflying.AthirdappcalledTripJournaldoeswhatitsnamesuggests.Verythoughtful,wehavetosay.GoalsdrivenEngagementCustomerService!AirCanada’sappmakesittothislistnotonlybecausetheyhaveagreatappbutalsobecauselastsummertheybrokethemouldof“ordinaryapps”andbecamethefirstcarriertooffercomplimentarytravelinformationandoneofthefirsttoofferin-appbookingincludingweatherupdatesandtheabilitytorentacar.GoalsDrivenRevenueCustomerServiceCase-study7BritishAirways:“Mobileboardingpasses”!BAcustomerscandirectlytracktheirflightstatus,arrivals,departuresandevendownloadtheirboardingpassfromtheiPhoneapp.ExecutiveClubmem