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ADVERTISINGAPPRECIATION——COCACOLA——TheCoca-ColaCompanyistheworld'slargestbeverage(饮料)company.LedbyCoca-Cola,oneoftheworld'smostvaluableandrecognizablebrands,Thecompany'sportfolio（投资组合）features16billion-dollarbrandsincludingDietCoke,Fanta,Sprite,Coca-ColaZero,vitaminwater,MinuteMaid(美汁源）.Globally,COCA-COLAistheNo.1providerofsparklingbeverages（碳酸饮料）,ready-to-drinkcoffees,andjuicesandjuicedrinks.Throughtheworld'slargestbeveragedistribution（分配）system,consumersinmorethan200countriesenjoyourbeveragesatarateof1.9billionservingsaday.Withanenduring（持久）commitmentto（致力于）buildingsustainable（可持续发展）communities.•Thecompanyisfocusedoninitiatives（主动权）thatreduceourenvironmentalfootprint（举措）,supportactive,healthyliving,createasafe,inclusive（包括的）workenvironmentforourassociates（社交）,andenhance（增强）theeconomicdevelopmentofthecommunitieswhereweoperate.AdvertisingappreciationTheanimation（动画片）isastoryofafactoryproductionCoca-Cola.ThennumerouscartooncharactersbegantoprepareabottleoffreshtasteofCoca-Colatosell.ThestepsofmakingabottleofCOCA-COLA:①Tookthebottle②Intothebeverage③Coverthebottlecap④FrozenintotalfourstagesFinally,withtheworkerscrowed,Thebottleslidedtotheprot.Consumergroups:youngpeople(10~30yearsold)Including:Students,whohavecertainunderstandingofconsumerbrands,pursuit(追逐)brandandfashion.Takethestudentasthemainconsumergroups.Media,whichpaymoreattentiontoleisure,entertainmentandfashion.Theofficegroup,havehighsenseofloyalty(忠诚)totheCoca-Cola,alsovieweditasasymbolofidentitygrade.ADVERTISINGCTEATIVEANALYSIS:Thisadvertisementhaveafewdialoguebutitisgoodtoexpressthecocacolaisverygood.ThemainideaistoshowtheprocessofautomaticvendingmachineproducedbyCoca-Cola.Vendingmachinebecomesanautomatedfactories,TheworkersaresomesmallanimalsForCoca-Colacompany,ismoreconcernabouttheeffectofadvertisingratherthancost.Throughadvancedtechnology,companiescanproduceavividimagetoachievesomerealitywhicheffectionwecan'tget.Lightmusic,lifelike(逼真的)picture,attractedalotofattentionoftheaudience.achievethefunctionofpropaganda(宣传)CollegeOfArt&Designvisualcommunicationclass2——THANKS——