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120706519EVAGucciisanItalianfashionbrand,foundedbyGuccioGucci(古驰奥·古驰)inFlorence(佛罗伦萨)in1921,nowGucciisoneofthelargestfashiongroupintheworld.BriefintroductionBrandLogoBamboohandle（竹节手柄）Horsechain(马术链).GG（双G标识）ProductsGucciHistoryBeginningRebornSummit1920s1930s1940s1950sIn1921,heopenedthefirststore,inthegoodsmarkedwithGuccimark.Gucciin1947,designedbamboohandletoreplaceleatherhandle.In1953,Gucci'sbrandreputationhadbeensunathighnoon.In1938,GuccioGucciopenedthefirstsubbranch(分店)inRome.Designedthered,greenandredstripesasthebrandidentity.1960s1970s1980sIntheearly80s,becauseofGuccifamily’sinternalstrife(内乱),Gucci’sbrandimagebegantodecline.In1960，Gucciestablishedafootholdinthemainmarketoftheworld.Intheendof1960s,‘GG’officiallybecameGucci’sbrandidentity.1990sIn1990,TomFordjoinedGucci,hisarrivalheraldarevolutionarychangeinthebeginningofGucci.TomFordbecamecreativedirectorofGucciin1994heintroducedsilkshirt,velvetmohaircoat{马海毛外套}andpantssince1994,Guccihasbeentheworld‘smostsuper-heavyweightfashionbrand.Atthesametime,itbegantotheglobalfashionindustryrecruitinghigh-qualitybrandsubglottic,France,YvesSaintLaurentandanumberofclassicbrandshavebecometheGucciGroup.伊夫·圣·洛朗In1997,Gucciboughtthecooperationaslongas23yearsoffamousSwisswatchfactorySeverinMontres.GucciisnamedEuropeanCompanyoftheyear1998bytheEuropeanBussinessPressFederationIn1999,GuccienteredintoastrategicalliancewithPinault-Printemps-Redoute[巴黎春天}2010s2000sIn2006,FridaGianniniwasappointedasthecreativedirectorfortheentireGuccilabelIn2007,GucciachievedastoundingglobalsuccessandisnamedthemostdesirableluxurybrandintheworldIn2009,PatriziodiMarcosucceededMarkLeeasCEOofGucci.In2011,GuccicontinuestofocusonstrengtheningthereputationGucciTimepieces&JewelryatBasel2012ThisyearNewproductsBamboo—handlegbagFashionGentleGorgeousNewestFutureSo…FridaGianniniNeveroutofstyleHeritageandlong-lastingvaluesareemphasizedinconjunctionwithitshighfashionandaspirationalstyle.IncollaborationwithLapoElkann,theFiat500byGucci,iconicitaliancar.