国外优秀PPT

DesignbrandexploitationProjectleader:NicoSicaAssistant:DuccioMauriGroup:AndreyMenshikov,ChetnaBinu,LinHui-Yu(Renee)INDEXITYPESOFCOMMUNITIESIITARGETAUDIENCEIIIMETAPHORIVFUNCTIONSVMARKETINGPLANVICOMMUNITYSTYLEVIIOURSTORYTYPESOFCOMMUNITIESTYPESOFCOMMUNITIESGamingEverquestFullTiltPokerSocializingFacebookMySpaceContentSharingYouTubeSlideShareActivitiesMoveOnImmigrationVoiceKnowledgeSharingWikipediaSlashdotDevelopmentLinuxInnovationJamExchangeeBayCraigslistTYPESOFONLINECOMMUNITIESGamingSocializingContentSharingActivitiesKnowledgeSharingDevelopmentExchangeTYPESOFONLINECOMMUNITIESCASESTUDIESMANCHESTERUNITEDSportsandEventSWAROVSKIDesign&CreativityINTELHitechnologyJAMENDOMusicandEntertainmentTYPESOFONLINECOMMUNITIESCASESTUDIESSWOTANALYSISMANCHESTERUNITEDSWAROVSKIINTELJAMENDOStrengthVeryorganizedandwellstructuredEaseofnavigationAttractiveInterfaceWidevarietyofengagingactivitiesActivitiesforallagegroupsFreedomtoexpressviewsonthemessageboardwithoutanyinvolvementfromManUoritsrepresentativesWeaknessLackofinvolvementbytheplayersandstaffLimitedlanguageselectionsRepetitivecontentincertainsectionsStrengthTheindependentsiteSpecialaudienceLinkwithFaceBookContestRatingofdesignWeaknessBoringdesignofsiteFewusersNosupportandcommentsfromSwarovskiorspecialistStrengthVisualwebsiteCleanandEasytounderstandTwowaysapplicationprograminterface(download/upload)LanguageselectionsOpeneddiscussionindeveloperarea(twowaysdiscussionandedition)Interact/Warm/alivewebdesignWeaknessLimitationoflanguageselectionStrengthLargenumberoffeaturesLargedatabaseLargenumberofuserswhocontributetotheknowledgebaseofthesiteintermsofblogs,videosetcWeaknessVerychaoticandunstructuredDifficulttonavigateSimilarcontentspreadovervariousfeaturesmakesaccessingatopicatediousprocessUSERPATHINTELJAMENDOMANCHESTERUNITEDSWAROVSKIPOSITIONINGMAPTEXTUALENTERTAINMENTEMOTIONKNOWLEDEGEMappingofUserinteractionandUserAimTARGETAUDIENCEAknowledgeworkeralsoreferredtoasanintellectualworkerorbrainworkerisapersonemployedduetohisorherknowledgeofasubjectmatter,ratherthantheabilitytoperformmanuallabour(Flexible)PromoteDesignersGenerateideasResearchPrototypesDJCreatemusicDownloadandsharemusicJournalist/Editors/WritersInterviewsOutsidetheofficeWritearticlesRecordingPhotographyEventOrganizersSearchSpace/PeopleEmergenciesControlOutofofficePhotographerTakephotosEditphotosSharephotosTARGETAUDIENCEITSMESOULNETWORKS&INTERACTIONSIMPLIFICATION&EASEOFUSEWAYOFLIFE&EXPRESSIONCUSTOMISED&ORGANIZATIONPERSONALSTYLE&EXPERIENCEPERSONALISED&INDIVIDUALISMMETAPHORMETAPHORImagethecompanyprojectstoitsusers.TheinformationitsharesUsersreactiontothecontentavailable.AplatformforhimtosharehisreactionsEveryindividualslifeispopulatedwithlargenumberofstorieswhichareapartofvariousvenuesofhislifeIndividualstendtocreateimpressionsabouttheinformationheissubjectedtoinhisstories.AsacounterreactionheexpresseshisviewsaboutthesestoriesinformofexpressionsMETAPHORStoriesImpressions&ExpressionsVenuesMETAPHORGetinformationabouttheproducts/servicesGetinformationaboutthenews/eventsShareknowledgeandideasGetaccesstoItsmeknowledgebankMeetlikemindedpeopleExpressyourselfonaglobalplatformAskquestionsandqueriesEstablishitselfasanopenandfriendlycompanyPromoteitselfasaninnovateandcreativecompanyGetnewideasandthoughtsIncreaseinteractionwiththeusersProvideameetinggroundforitsmeusersDevelopaloyalclientbaseOpenthecompanytoglobalusersProvidemarketingoppurtunitiesEXPRESSIONSUserGoalIMPRESSIONSCompanyGoalFUNCTIONSENTERSITELOGINSIGNUPMEMBERSHIPFORMPERSONALDETAILSPROFESSIONALDETAILSPREFERANCESACTIVATEYOURACCOUNTWELCOMEMESSAGECONTENTTOOLBARABOUTUSOPENDISCUSSIONSONGOINGDESIGNACTIVITYUPCOMINGEVENTSOURSLIDESIMAGEGALLERYOURTWITTERFEEDJOINUSCATEGORIESSEARCHBUSINESSZONESUPPORTSTUDENTCLUBASKANEXPERTHOMEABOUTUSEVALUATEPRESSCAREEROFFICESCONTACTSITSMECLUBIMPRESSIONSEXPRESSIONSIMPRESSIONSEXPRESSIONSLATESTNEWSONGOINGDESIGNACTIVITYEVENTSOURSLIDESIMAGEGALLERYTWITTERFEEDJOINUSITSMECONVERSATIONFORUMSLATESTNEWSPREVIOUSSTORIESDISCUSSSENDTOAFRIENDADDTOFAVOURITENEWSCOMMENTSPDFDOCUMENTTITLELOCATIONDESCRIPTIONSTART/END(CITIES)THECITIESADDCITYMOSCOWTAIPEIDELHIMILANOARTICLESPHOTOSVIDEOSEDITCOMMENTADDTOFAVOURITESENDTOAFRIENDUSERTOPICS(HARDWARE)ARTICLES/STORIESEDITHISTORYSTARTNEWDISCUSSIONADDUSERTIMECONTENTMESSAGEUPLOADLINKSFLICKR.COMYOUTUBE.COMPOLL1POLL2VOTENOWRESULTSDISCUSSCOMP1COMP2RESULTSIMPRESSIONSEXPRESSIONSLATESTNEWSONGOINGDESIGNACTIVITYEVENTSOURSLIDESIMAGEGALLERYTWITTERFEEDJOINUSITSMECONVERSATIONFORUMSLATESTNEWSPREVIOUSSTORIESDISCUSSSENDTOAFRIENDADDTOFAVOURITENEW