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181ThurmanAvenueColumbus,OH43206USADesign&MarketingSolutionsTel:614444.3334Fax:[phone]NavigatingThisPDFDocument6982457ThispresentationisformattedinAdobeAcrobatPDF(PortableDocumentFormat).ThefollowingaresimpleoperationsthatwillallowyoutoeasilynavigatethroughthiselectronicPDFdocument.FormorePDFnavigationalinstructions,referto“Bookmarks”.These“Bookmarks”whenclicked,willtakeyoutothepageordrawingyouselected.Thisisaneasywaytoquicklynavigatethroughthedocumentwhensearchingforaspecificpageorsigntype.4Toviewpreviouspagesortopageadvance.5Zoomintofitpageonscreen.6Toactivatetheclickable“Bookmarks”ortableofcontents,navigatetotheapplicationsmenubarandopenthe“Window”pulldowntable.Scrolldownwardsandclickon“ShowBookmarks”or“F5”onyourkeyboardtoactivatethe“Bookmarks”.7Dragrightboarderofnavigationpanetoview“Bookmarks”.8Toviewpreviouspage.9Topageadvance.HolidayInnHotels&ResortsWorldwideSignageGuidelinesApril2002181ThurmanAvenueColumbus,OH43206USADesign&MarketingSolutionsTel:614444.3334Fax:[phone]Design&MarketingSolutions181ThurmanAvenueColumbus,OH43206USATel:614444.3334Fax:[phone]’sbrandconsultant,isstrictlyprohibited.ThesesignageguidelineshavebeendevelopedtoassistintheworldwideimplementationofthenewHolidayInnbrandidentity.Theyareintendedtoprovidetheoveralldesigndirectionfortheprogramandfunctionasacatalogforallelementsofthesignagesystem.KeytothesuccessofthisprogramistheproperandconsistentuseoftheHolidayInnbrandlogos,supporttypeandapprovedcolorsystem.Thesestandardsarecontainedinthisdocument,alongwithaCDROMofelectronicfilesforengineeringdrawingsandreproductionartwork.Allissuesrelatingtobrandusage,whenappliedtosignageshouldbedirectedto:HolidayInnBrandSignageDegnen181ThurmanAvenueColumbusOH43206USATel:614/444-3334Fax:[phone]E-mail:[e-mail]&ResortsWorldwideSignageGuidelinesIntroductionHolidayInnBrandSignageDegnen181ThurmanAvenueColumbusOH43206USADesign&MarketingSolutions181ThurmanAvenueColumbus,OH43206USATel:614444.3334Fax:[phone]’sbrandconsultant,isstrictlyprohibited.HolidayInnHotels&ResortsWorldwideSignageGuidelinesIntroductionContentsOfThisCDROMThisCDcontains4separatefiles,allofwhicharerequiredtocorrectlyselect,manufactureandinstallHolidayInnbrandsignage.File1:HolidayInnWorldwideSignageGuidelines(PDFFileFormat)ThisfileprovidesallnecessaryintroductoryinformationastothespecificationofHolidayInnsignage.Thefileestablishesguidelinesforsignselection,definesthehierarchyofsigntypesavailableforbothexteriorandinteriorapplications,andidentifiessuppliersandsupportresourcesworldwide.File2:HolidayInnBrandSignageArtwork(PDFFileFormat)Thisfileprovidesapprovedblackandwhiteartworkforallbrandsigncomponents,aswellassupportgraphics,typestylesandiconsillustratedintheguideline.File3:HolidayInnEngineeringDrawings(PDFFileFormat)ThisfilecontainsengineeringdrawingsandmanufacturingspecificationskeyedtoeachofthesigntypesinPDFfileformat.File4:HolidayInnEngineeringDrawings(AutoCadFile)ThisfilecontainsengineeringdrawingsandmanufacturingspecificationskeyedtoeachofthesigntypesinAutoCadfileformat.Design&MarketingSolutions181ThurmanAvenueColumbus,OH43206USATel:614444.3334Fax:[phone]:•UpgradeandrefreshthesignprogramtoreflectthecurrentHolidayInnbrandimage.•Establishadirectvisualrelationshipbetweentheadvertisinglogoandthehotelsignsintheconsumer’smind.•Increaseallfunctionalaspectsofthesignprogram,optimizingvisibilityduringbothdaylightandnighttimehours.•EstablishaconsistentworldwidesignagestandardforallHolidayInns.TheHolidayInnSignageSystemTheHolidayInnSignageSystemconsistsofabroadspectrumofindividualsignsthat,whenproperlyimplemented,achievetwoprimarygoals:Brandprojection-reinforcingtheHolidayInnbrandidentitythroughcolor,typeandgraphicimage.Wayfinding-helpingtheguestfindourhotels.Selectingthemosteffectivegroupofsignsgreatlyaffectsthepotentialofahotel.Eachhotelisanindividualmarketingchallengethatrequirescarefulevaluationofthefacility,itspropertyandtheapproachtothehotelfromthesurroundingarea.GeneralSelectionRules:BiggerisBetterBesuretoselectthelargestsignageavailableforthemainbrandidentityonthehotelanditsproperty.Whileit'simportanttokeepsignageinproperrelationshiptothearchitectureof