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2020/2/812020/2/822020/2/832020/2/842020/2/8History52020/2/8Seattle•1971HowardSchultz•80’SBecamepubliccompany•90’S63countries•Now6Starbuckswasfoundedbytwoteachersandonewriter.ThefirstshopaswellasitsheadquarterlocatedinSeattle,Washington.Atfirst,itonlysoldbeans.2020/2/872020/2/8HowardSchultzjoinedinStarbucks.82020/2/8Starbucksexpandeditsbusinessallovertheworld.In1992,StarbucksCoffeelisteditselfonthestockmarket,NASDAQ.9如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星巴克成本降低星巴克利润增加股价上扬2020/2/8102020/2/8Starbuckshas23,132subbranches(分店)inover63countries.112020/2/8Anuniqueadvertisingstrategy（独一无二的广告策略）12——Word-of-mouthmarketing.（口碑营销）2020/2/8132020/2/814“StarbuckscoffeeshopinChinaisdevelopingfast.IfI’mnotinoffice,I’mwillingtogotoStarbuckscoffeeshop.”2020/2/8Logo152020/2/8162020/2/817Siren女海妖2020/2/818MenuBeverageEspresso手工调制浓缩咖啡TeaFrappuccinoBlendedBeverage（星冰乐）CoffeesFood2020/2/8•Thisistheveryessenceofcoffee,initsmostconcentratedform.•这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。192020/2/8•Despitethename,thisisactuallyaEuropeanwaytoenjoycoffee:espressowithhotwater.•尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。202020/2/8•Honoringatraditionthatgoesbackgenerations.•星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。212020/2/8•Thetraditionalclassic-steamedmilkandespresso,lightlytoppedwithfoam.•这是一种传统的经典饮料——浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。222020/2/8•Vanillaorhazelnut（榛子）flavoredlatte,asplendidblendoffreshtasteandmellowcoffee.•开启拿铁的香草浪漫之旅。232020/2/8•DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.•榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。242020/2/8•DeliciousStarbucksmochachocolate,espresso,steamedmilkandwhippedcream.•这款咖啡由醇香的摩卡酱，浓缩咖啡和蒸奶相融相合，上面覆以搅打奶油。寒冷的日子里，忧伤的时光中,任何人都无法抵抗她的诱惑。252020/2/8•CaffeMochawithextrarich,full-bodiedespresso.•让摩卡多一份浓缩咖啡，更添浓厚馥郁。262020/2/8•ExpertlysteamedmilkpouredoverristrettoshotsofexpressoandfinishedwithaStarbuckssignaturedot.•星巴克精萃浓缩咖啡融合绵密奶泡，更浓郁甘甜。272020/2/8•BlendofJapanesematcha,steamedmilkanddelicatefoam.Refreshinglyaromaticandslightlysweetened.•这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料，清香、微甜。282020/2/8•Fullleafblackteablendedwithsteamedmilkanddelicatefoam,featuringarichcomplexityandvelvetywithafullembodimentofperfectmilktea.•将原叶红茶与新鲜蒸奶和细致奶泡充分融合，层次丰富，绵密顺滑，充分展现茶拿铁的美味。292020/2/8•Acoolingrefreshmentwiththetangoffruits.•混合多种新鲜果汁，清甜酸爽，果香浓郁。302020/2/8•Enthusiasmandwarmth,aromaandadorability,allinonecup.•以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力，香浓美味，热力四射。312020/2/8322020/2/833FrappuccinoBlendedCoffeeBlendedCreamBlendedJuice2020/2/8342020/2/8352020/2/8362020/2/837CupSize2020/2/838Short236mlTall355mlGrande473mlVenti591ml2020/2/839Videotime!2020/2/8401.WhichcityhasthemostnumberofStarbucksintheworld?2.WhichcityhasthemostnumberofStarbucksinChina?2020/2/8412020/2/842Thanksforwatching!