2016年全球医美趋势报告

FACESOFTHECHANGINGbeautyAGLOBALREPORT2016INT/0361/2016hDateofprep:June2016THECHANGINGFACESOFBEAUTY|PAGE02ContentsFOREWORDOUREXPERTSMETHODOLOGYBEAUTYBEYONDAGEING:ANEWFOUNDCONFIDENCECOVETABLESKINQUALITYINJECTABLES:ABEAUTYCHOICEFORWOMENAROUNDTHEWORLDCONCLUSIONpage04page06page08page10page18page24page28#ChangingFacesOfBeauty|#AllerganTHECHANGINGFACESOFBEAUTY|PAGE03THECHANGINGFACESOFBEAUTY|PAGE04ForewardNeverbeforehaswomen’sexternalimagebeensoimportantorsohotlydebated.Ourfacesareourcallingcards–anoutwardprojectionofwhoweare–andtheyaresharedmorewidelythaneveronsocialmediaaswellasrepresentingusineverydaylife.Now,withinnovationsinaestheticsandthebroaderbeautysector,womenareabletoharnessthepoweroftheirownimageandcreateanaturallookthatisrightforthem.Thisisnolongersomethingtoaspiretoorwishfor–itisaccessibleandacceptable.Aesthetictreatmentsaresettingachangingstandardinbeauty,whichwomenwillcometodemandinthesamewaytheyexpectgreatlookinghaircolour.AtAllergan,themakersofJUVÉDERM®facialfillers,we’repassionateaboutunderstandinghowwomenwanttolookandfeel,andwhy.Weknowthatwomenacrosstheglobeareexperiencingabeautyrevolutionastheyseizecontroloftheirownimageanduseittoexpresstheirinnerself.Asaresult,weareconstantlyinnovatingandexpandingourportfoliooftreatmentsandproducts,andtrainingpractitionerswithsomeoftheworld’stopaestheticsexperts,tohelpwomenachievenaturalresultsthatmakethemfeelfantastic.CarolineVanHoveSeniorVicePresident,InternationalMedicalAestheticsatAllerganTHECHANGINGFACESOFBEAUTY|PAGE05Behindthisinnovationsitsawealthofinsighttakendirectlyfromwomenthemselves.Ourlatestresearchprojectisoneofthelargestofitskindandthisreportsummarisesitskeyfindings.Wespoketo7,700womenacross16differentcountries–eachwiththeirownuniqueperspectiveonbeauty,ageingandtheirownvisionforhowtheywanttoappeartoboththemselvesandothers.Amongthesethousandsofindividuals,someinterestingtrendswereapparentbutonestronguniversaltruthemerged:womenchoosetolookgreatforthemselves.Modern,empoweredwomenareembracingaesthetictreatmentstolookgreatnotforsocialacceptance,butbecauseitmakesthemfeelconfidentandstrong.Asacompanywithanambitiontohelpwomenachievetheirbeautygoalswefoundthishugelyinspiring.Wehopeyoudotoo.THECHANGINGFACESOFBEAUTY|PAGE06OurexpertsDrMauriciodeMaiograduatedasaMasterinMedicineandDoctorinSciencefromtheFacultyofMedicineoftheUniversityofSãoPaulo,Brazil.DrdeMaioisalsoaninternationalconsultantandexpertinbotulinumtoxin,facialfillingandminimallyinvasivetechniques.DrdeMaioistheManagingDirectorofaprivateclinicinBrazilspecialisinginbothsurgicalandnon-surgicalproceduresandhasbeenamemberoftheBrazilianSocietyofAestheticsandReconstructivePlasticSurgerysince1995.HeisanactivememberoftheInternationalSocietyofAestheticPlasticSurgeryandhisthesisoutliningtheuseofbotulinumtoxininfacialtherapeuticusein2006waspublishedinTheReconstructiveSurgerymagazine.Overthepastfiveyearshehashelddirectorfacultypositionsatmanytopmajorcongresses,presentingscientificpapersandleadingdebatesonaestheticmedicine,plasticsurgeryandlasertherapy.DrdeMaiohaslecturedandruncoursesinternationallysince1996andistheauthorofseveralbooks.Apowerfulandelegantspeakerheiscontinuallycalledupontodelivereducationalprogrammesthroughouttheworldcoveringhyaluronicacid,collagen,chemicalpeels,botulinumtoxinandlaserprocedures.HewasamajorinfluencerinEuropeforVISTABEL®andJUVÉDERM®ULTRAlaunchesandhasinspiredacclaimforhisspecialist‘MasterClass’workshopscoveringinjectiontechniquesandmaximisingpatientoutcomes.DrMauriciodeMaioGloballyrenownedplasticsurgeon,BrazilTHECHANGINGFACESOFBEAUTY|PAGE07DrJonquilleChantreyspecialisesextensivelyinaestheticmedicalprocedurestoenhanceandrejuvenatethefaceandbody.Herkeyareasofinterestcover;globalfacialrejuvenationusingpioneeringcombinationtherapiesfornatural,outstandingresults;stemcellharvestingandresearch;burnsandscarresurfacingsurgery,andfullbodycontouringusingminimallyinvasiveadvancedliposculpturetechniques.DrChantreyhasover10yearsofplasticandcosmeticsurgeryexperienceinmicrosurgery,breast,facialsurgeryandburnsreconstruction.Shehaspublishedarticlesinmanypeer-reviewedmedicaljournalsincludingTheLancet.DrChantreyisregularlyaskedtolectureasakeyopinionleaderattopinternationalburnsandplasticsurgeryconferences.DrChantreyhaspreviouslyworkedasacosmeticsurgeonforaskinresearchbiotechcompanyandshewasaPrincipalInvestigatorandMedicalAdvisortoEuropeanClinicalTrialsinWoundHealingandScarresurfacing.DrChantreyalsoworkedforthreeyearsasNationalAestheticsDirectorforamajorUKcosmeticsurgerycompany.DrJonquilleChantreyLeadingcosmeticsurgeon,UKMethodologyThesurveyconsistedofatotalof7,700‘aestheticallyaware’*femalerespondentsfrom16countriesincludingAustralia,Brazil,Canada,China,France,Germany,Italy,Japan,Mexico,TheNetherlands,SouthKorea,Spain,Thailand,Turkey,UKandUS.400-500onlineinterviewswereconductedpercountry.Thesefiguresprovidedarepresentativesampleacrosseachofthecountries.Respondentswereagedbetween18and65years(theaverageagewas40years).*Aestheticallyaware=Top3boxscoresonatleast2outof3ofthefollowingstatementstoqualify:a.“I