医药企业战略导向绩效管理

1138010545573333“”331992 AMA MBA 2==1/101/103•?•••4123456.5DemingDo,Re,MiC,D,E6•—1234z—12KPI3456127.PDCA/SWOT8****••********9••10500•.109“”9“”9:Accountability9:“”11协组织Whichareaneedtobeenhancedinourcapability?12/13===[phone]---¾¾¾¾¾¾16.‘’‘’17“”18¾a)b)“”19•?•••1–2–3–4,20KPI,,BSCKPI,,BSCKPI,,BSCHR21TheParadigmShift22œœœHaier23¾¾¾¾¾¾¾24ParadigmShiftMechanisticOrganization)MechanisticOrganization)OrganicOrganization)OrganicOrganization)FishnetOrganization)FishnetOrganization)25•?•••26—•1.2.3.4.•••••111011001000——27//XX–ABCDE1122:28..29‘’GoalDown,PlanUpPIP360———See————SeeSee————UseUse——Do————DoDo——Plan&————PlanPlan&&30GSK1ƒƒƒASKASKCustomer)(Company)(Competitor)31--------•(GoalsDown)•(PlanUp)••••32():/33—360•——……•••••360360/343601-11-22-11-32-22-33-13-23-3KPIBSC35¾¾¾ROI=/ROIROI=X=/X/=/36—ROI37KPIKPI50%25%38KPIKPI%%%%Effective(60%)ROIEfficient(20%)CoachingManagement(20%)Quantitative(70%)Attitude(40%)360Evaluation360(60%)Qualitative(30%)100%39—KPI••••KPI1.2.3.4.5.3•*6•10•3•311115••10•10•20•20•15•30•30•40•KPIKPI408745369698969492908886848252003.9*********5.05908085909510010511011512010(h)97610080915103530829491888582797673(%)9.97891010.51111.512(t)71959085807570656094.5859095100105110115120(87654321KPIKPIKPI41MBOMBOKPIKPI““””KPI42•¾¾—1.2.3.4.43••••••••••44•—----—•••••••••••••••••45&:KaplanandNorton46财务顾内学习长应帐资运报营业费顾满员员(+)(-)(+)(+)(+)(-)(+)4748(Mission)(PersonalObjectives)(BalancedScorecard)(Vision)(CoreValues)(Strategy)SWOTAdaptedfromKaplanandNorton,2001(FTQM)(StrategicInitiatives)PESTEL49•?•••:50•••/–––––:–––––––––––––:51••KPI••••••••2.3.4.5.1.•••••••••••••/••••••••52AABBCC53¾¾¾¾[e-mail]010-64423718Q&A