台湾生技医药产业中国布局策略之研究(1)

7iiiAbstractUndertheglobalizationtrendeventhestillgrowingindustryofTaiwanBiopharmaceuticalwillmeetthesamedevelopingruleManyoftheBiotechnologyorPharmaceuticalcompaniesarenotsatisfiedwiththelocalmarkethereinTaiwantheyarenotonlytryingeffortstomakeefficiencyofthelimitedresourcesofTaiwanitselfbuthavehadtakeChinamarketintoconsiderationduringmakecompanybusinessplanThereisnodoubtthatTaiwan’sBioPharminsutryaremovingtheirstepsintomainlandChina,especiallysince1990whenChinaslowlyopenthefreemarkettotheworldcapitalManyofthemhavehadachievedmuchsuccess,yetmanycompaniesfounddifficultiesandentrybarriersmuchaswellSofarthereisstillnoanyresearchorsurveyabouthowTaiwanBioPharmaceuticalaredoinginChina?WhatweretheirstrategyforthemarketwhatarethefacingproblemsorchallengeinChina?Whatarethesolutionstocopewith?...andsoonInthisthesisItcontentbothfieldstudycompanyinterviewandquestionnairesurveytogatherthefirsthanddatafromindustrythatcouldpicturetherealsituationabouttheTaiwanBioPharmaceuticalcompaniesinChinasofarFurthermore,byanalyzethedataItcouldgettheconclusionsandfindingsthathelptheindustryrealizedwhataremainproblemsfortheChinamarketandwhatcouldbethemostsuccessfulstrategy,tooItshowsChinaisthefuturemarketforglobebiopharmaceuticalindustryTaiwancompaniesneedtobuildupthenichecompetencyofitsownselfyettherestillaremanyproblemscomeformuncertainChinagovernmentpolicyregulationandmarketgamerulestofacewithiiiSRIivvvivii1-11-21-31-41-51-62-12-22-32-42-52-62-72-82-92-102-112-122-132-142-152-162-172-182-192-202-212-222-232-242-252-262-272-282-292-302-312-323-1/12003233-23-113-323-43-51975-19903-63-73-83-93-10()120032003234(2002)180/()3-53-113-484/03/2284/03/2984/04/21蛡84/04/1484/04/2084/04/2084/04/2184/04/2183/06/1084/06/1384/04/2284/04/2784/04/076/2884/06/077/1884/05/0784/04/137/984/04/1384/03/077/1184/04/143-12199619953-13()3-43-14()()()3-15岀34-1｢｣4-24-34-4｣4-54-64-74-8:::CMO::GLPcGMPcCGM4-9SRI4-10BridgeBridgeSRIBPIBPI(2004.06)4-115-15-25-3褀5-45-55-65-75-85-95-105-115-125-135-145-155-165-175-185-19组5-205-215-225-235-245-255-265-275-285-295-305-315-325-33産5-345-355-365-375-38閳5-395-405-415-425-435-445-456-1岀6-26-36-46-56-66-76-86-96-106-116-126-136-146-156-166-176-186-197-17-2岀7-37-47-5苷肽産産産産産