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主讲：刘小龙河北科技大学工业设计系设计简史---罗维的启示WhatshouldwelearnformRaymondLoewy?Date&PlaceofBirth:November5,1893,ParisDate&PlaceofDeath:July14,1986,MonacoBurialLocation:Rochefort-en-Yvelines,nearRambouillet,FranceHeight:5feet10inchesWeight:170lbs.Hair:DarkBrownEyes:BlueNickname:LuckyRaimonRace:CaucasianReligion:CatholicOccupation:IndustrialDesignerTagLine:•TheManWhoShapedAmerica•TheFatherofStreamlining•TheFatherofIndustrialDesign最美的曲线雷蒙.罗维与美国商业经济ThisperiodistheRighttime?AmericaistheRightplace?RaymondLoewyistheRightperson?SuccessfuldesigninAmericanway–theRightthing!•为什么是在那一时期的美国，出现了以雷蒙德.罗维为代表的大规模的美国商业设计？Why?•这---今天---我们什么样的启示？text天时地利人和1914一战：他曾经参战1929金融危机：危机vs天赐良机1941二战：全人类的灾难，准备着复苏天时：为什么是美国，而非在设计运动风气云涌，设计大师鳞次栉比的欧洲？•工业化程度化最高的国家•美国开放自由的商业气氛地利：人和•出众的想象力与设计能力•只身闯美国，勇气与毅力,洞察力•出色的个人推广能力,经营领导力和公关能力、谈判技巧罗维有何特质？在当今世界经济环境下，罗维的经历给我们的启示•世界经济形式•中国经济状况•制造业困境•危与机？FurnitureArchitectureFashionNASALocomotiveProductsIt'sasimpleexercise;alittlelogic,alittletaste,andthewilltocooperateThemostbeautifulcurveisarisingsalesgraphIbelievemostineducatedintuition.MASTERQUOTES欧洲第一代设计师贝伦斯、格罗佩斯、米斯、阿图、威尔德等建筑师高等专业教育基础长期的建筑设计经验众多理论著作美国第一代设计师罗维,提格，德来夫斯，盖迪斯从事与展示设计有关的行业，直接与市场销售有关教育背景也参差不齐长于市场竞争无或少有理论著作一方水土养一方人DesignerFabricsandWallpaperModernBlackEnsemblewithMatchingAccessoriesFeaturedinVogue,1939TheFaceofFashionIllustrationforHarper'sBazarBackTieAffair,Paris1964CasualAttire,St.Tropez,1960TOPDF2000CabinetLoewyPlywoodChair,1943MengelModernDF2000ContinentalBed,TwinorDoubleTwinRaymondLoewyChairforBarcalounger1966DF2000ValetTOPLoewyHouse,PalmSpringsLoewySt.TropezHome,House&Gardens,1953RoanokeTrainStationInternationalHarvesterServiceCenterCushmans,1937TOPNASAStudyforaSpaceStation'70PortholeforApolloSkylab,ModelforLivingTOP1950StudebakerCommander1953StudebakerStarlinerJAGBMWlincolnGG1Locomotive,1934LoewyGG1StampwithFirstDayCoverT1Locomotive,1937ThePennslyvaniaRailroad'sStreamlinedS1Locomotiveof1939S1Locomotive,1937ThePennslyvaniaRailroad'sStreamlinedS1Locomotiveof1939s1_1s1_2s1_3AirforceoneBOATGrayhoundTOPCoke,SlimlineStyle,1964canfridgedispensercoolerJukebox,UnitedMisicCorp.,1958Coldspot,1935PencilSharpener,1933RosenthalPitcher,2000SeriesGlassesLuckyStrikeLuckyStrikeAd,LadiesHomeJournalTOP