PartⅠGeneralReviewofLogistics第一部分物流概述Introductiontologistics物流简介Customerserviceandlogistics客户服务与物流Logisticsprocesses物流过程Chapter1Introductiontologistics第一章物流简介Introduction前言Definitions定义Elementsoflogistics物流因素Importanceoflogistics物流的重要性Summary小结Introduction前言Inamilitarysense,theterm“logistics”encompassestransportorganization,armyreplenishmentsandmaterialmaintenance.在军队意识中,“物流”这个专有名词就围绕着运输组织、军事补充和物资养护。Definitions定义Logistics(businessdefinition)行业定义Logistics(militarydefinition)军事定义美国物流管理协会定义加拿大物流管理协会定义Elementsoflogistics物流因素Storage,warehousingandmaterialshandling储存,仓储和物料搬运Transportation运输Inventory库存Informationandcontrol信息和控制Packagingandunitization包装和单位化Importanceoflogistics物流的重要性Logisticsisanimportantactivitymakingextensiveuseofthehumanandmaterialresourcesthataffectanationaleconomy.物流是一项影响国民经济,充分利用人力和物料资源的重要活动。Summary小结Inthisinitialpartanumberofsubjectshavebeenintroduced.Thesewillbeexpandedinsubsequentchaptersofthebook.Theimportantelementsoflogisticshavebeendescribed,andtheimportanceoflogisticswasintroduced.Newwordsandspecialterms生词和短语logisticsn.物流;后勤;后勤学replenishmentn.补给;补充provisionn.供应;(一批)供;预备;防备;规定outgoingn.外出;开支;流出frameworkn.构架;框架;结构inboundadj.内地的;归航的outboundadj.开往外地的;开往外国的inventoryn.详细目录;存货;财产清册;总量systematicadj.主系统的;体系的tangibleadj.切实的intangibleadj.难以明了的;无形的warehousingn.仓库费;入仓库;仓库贮存commodityn.日用品Questions思考题1.Whatisthelogistics?2.Whatdoestheterm“logistics”originatefrom?3.Howdoyoucomprehend“logistics”encompassesmuchmorethanjustthetransportofgoods?4.Whatareincludedintheelementoflogistics?5.Inyouropinion,whatistheimportanceoflogistics?Chapter2Customerserviceandlogistics客户服务与物流Introduction引言Thecomponentsofcustomerservice客户服务的组成Customerservicepolicy客户服务政策Levelsofcustomerservice客户服务水平Measuringcustomerservice衡量客户服务Summary小结Introduction引言Theultimatepurposeofanylogisticssystemistosatisfycustomers.任何物流系统的最终目的都是为了满足顾客的需要。Thecomponentsofcustomerservice客户服务组成1.Pre-transactionelements交易前的客户服务要素2.Transactionelements交易中的客户服务要素3.Post-transactionelements交易后的客户服务要素Pre-transactionelements交易前元素Writtencustomerservicepolicy书面的客户服务政策Accessibility可接近性Organizationstructure组织结构Systemflexibility系统灵活性Transactionelements交易中元素Ordercycletime订单周期时间Inventoryavailability存货可得性Orderfillrate订单完成率Orderstatusinformation订货信息状态Post-transactionelements交易后元素Availabilityofspares备用存货可用性Call-outtime出动服务时间Producttracing/warranty产品追踪和质量保证Customercomplains,claimsetc.客户抱怨,索赔等Customerservicepolicy客户服务策略Anunderstandingofthedifferentmarketsegmentsthatexist;理解存在的不同细分市场;Anawarenessofthecustomersneedsorperceivedneedswithinthissegmentation;在不同的细分市场里发掘客户需求;Thedeterminationofclearlydefinedandquantifiablestandardsofcustomerserviceinrelationtothedifferentmarketsegments;对于不同的细分市场,确定清晰明确的可量化的客户服务标准;Aunderstandingofthetrade-offbetweenthecostsandlevelsofcustomerservice;理解客户服务成本与水平之间的交换关系;Measurementoftheserviceprovided;and衡量所提供的服务;Liaisonwithcustomerstoensureanunderstandingandappreciationoftheserviceprovided.联系客户以确保理解和正确评价所提供的服务。图2.1建立客户服务策略的途径识别主要的服务元素确定每个服务元素的相对重要性确定公司目前所提供服务水平的竞争力确定不同细分市场截然不同的服务需求开发特定的客户服务组件确定监督和控制程序Levelsofcustomerservice客户服务水平图2.2成本和服务水平的关系Measuringcustomerservice衡量客户服务Thenumberoforderscompletelysatisfied,say18outoff20,overaperiod(90%);某一时期内完成订单的数量(90%);Thenumberoflinesdeliveredfromasingleorder,say75outofthe80linesrequested(94%);单一订单要求的生产线数量(94%);Thenumberoflineitemsorcasesdeliveredfromasingleorder;say75outofthe80linesrequested,butonly1,400ofthe1,800totallineitems(78%);单一订单中获得生产线上品种数量;80条线上需要75条,而1800条总线上仅需1400条(78%);thevalueoftheordercompleted,saymorethan£900order(83%).订单的完成价值,超过900英镑(83%)。Orderreceipttoorderentry;订单接收到订单进入;Orderentrytoallocationforpicking;订单进入捡货阶段;Allocationtodispatch;理货;Dispatchtodelivery.发货。Deliveredcompletetothequantitiesordered;完全运输合格订单;Deliveredexactlytothecustomersrequesteddateandtime;在要求的日期和时间准确运输到客户手中;Nodeliveryproblems(damager,shortage,refusal);没有运输问题(破损、短缺、拒收);Accurateandcompletedeliverydocumentation.准确而又完全的运输文件。Summary小结Thisparthasconsideredsomeofthekeyaspectsofcustomerserviceandlogistics.Themajorcomponentsofcustomerserviceweredescribed.Theyweresummarizedas:Pre-transactionelements;Transactionelements;Post-transactions.Theneedforanappreciatecustomerservicepolicewasemphasized.Anapproachfordevelopingsuchapolicywasoutlined.Theimportanceofaccuratecustomerservicemeasurementwasexplained.Differentmeasuresoforderfulfillmentweredescribed.Newwordsandspecialterms生词和短语schedulingn.时间进度安排payrolln.薪水册measurementn.度量segmentn.细分reliabilityn.可靠性availabilityn.可得性frequencyn.频率interactionn.交互作用,交感transactionn.交易flexibilityn.灵活性tracev.追踪warrantyn.质量保证书dispensev.分发,分配liaisonn.联络feasibleadj.可行的revenuen.收益assessv.估价timelinessn.及时性discreteadj.不连续的,离散的dispatchv.调度,发送refusaln.拒绝Questions思考题Whatarethecomponentsofcustomerservice?Pleasedescribepre-transactionbyexamples?Whatareincludedinthecustomerservicepolicy?DescribeFigure2.1inyourownwords?Howtomeasurecustomerservice?DescribeFigure2.2inyourownwords?Chap