希尔顿集团汉普顿酒店开发指导手册（英文）_54页

EUROPEANDESIGNOVERVIEWver.3hamptondevelopmentpackagev51whyguestschoosehampton2introduction3buildingdesign&exteriorarchitecture4size,facilities,andlocations5kitofparts11exteriorformandappearance12siteconditions13publicareas14interiordesignprinciples15zonediagram16welcomezone/receptionadministration17welcomezoneicons18gatheringzone19livingzone20workzone21foodandbeverage22fitnesscenter23journeytotherooms24guestroomandbathroom25guestroomplan26guestroomrendering1:viewtowindow27guestroomrendering2:viewtoentry28guestroombathroomrendering29guestroomgroups30areaprograms31107areaprogram32100Lareaprogram33147Lareaprogram34200Lareaprogram35107modeldrawingindex36107exteriorrendering37107buildingelevations38107siteplan&roofplan39107groundfloorplan40107first,second&thirdfloorplan41147Lmodeldrawingindex42147Lexteriorrendering43147Lexteriorelevations44147Lsiteplan45147Lgroundfloorplan46147L1stfloorplan47147L2ndfloorplan48designapprovalprocess49compliance&approvalprocedures50preliminaryplans51interiordesignsubmissionstableofcontentspublicareaszonediagramconsistencyourabilitytoexecuteaconsistentexperiencebuildsguestloyaltyservicecasualandcomfortableourteamgenuinelyconnectswithguestsvalueabundledofferingforagreatpricevaluedelightsguestsguaranteeour100%satisfactionguaranteemeansnoriskforguestTomeettravelers’needsforaneconomyhotelthatoffersconsistentqualityandastrongvalue,Hamptonwaslaunchedin1984.Withover1,400hotels,ourguestscanexpectthesamelevelofqualityserviceandamenitiesnomatterwheretheytravel.Complimentaryhigh-speedinternetaccess,anappealingbreakfast,andHampton‘snewbedexperience,establishHampton’spositionasaninnovatorandindustryleader.Thisunbeatablecombinationhelpscontributetoaformulaforsuccess.Ourunconditionalsatisfactionguarantee:“Ifyou’renot100%satisfied,wedon’texpectyoutopay.That’sourpromiseandyourguarantee.That’s100%Hampton”conveysthebrand’sconfidenceinitsproductandempowersitsteammemberstomakeithampton.WithapowerfulhistoryandstrongU.S.foundation,thestrengthofTheHiltonFamilyofbrandsandstrategicpartnershipsworldwide,Hamptonwilleffectivelybepositionedasagloballeaderintheeconomyhospitalitysegment.whyguestschoosehampton.....Weareanewkindofeconomyhotelthatoffersauniqueanddifferentiatedhotelexperiencethatenablesgueststofocusontheirtravelgoals,notontheirlodgingcosts.Thefourbrandpillarsthatarethefoundationthatguestsrecognizeandcountonusforare:1publicareaszonediagramThisdocumentandillustrativedrawingsaredesignedtoguidedevelopers/architects/engineers/designersandcontractorsinassessingthefeasibilityofanewHamptonbyHiltonhotel.ThedocumentwillalsobeofuseinappraisingconversionopportunitieswhereHamptonstandardswillneedtobeoverlaidontoexistingproperties.Theinformationcontainedinthisdocumentrelatestoamodeldesignforanew-buildpropertyonanidealflatgreenfieldsite.Itisacceptedthatdifferentsiteswillfacedifferentchallengesandthatthemodeldesignwillnotbeappropriateforalllocations.Itis,however,relevantfordesignerstounderstandthatthebasicrelationshipsbetweenthecomponentelementsofthemodeldesignareimportantandthattheyformtheessenceofwhatdistinguishesaHamptonbyHiltonfromotherbrands.TheexternalappearanceofthehotelisequallyimportanttoHamptonbyHilton.Thecreationofstrongbrandidentitythroughtheuseofacustomizable“kitofparts”setstheexteriortone.Graphicformandcolorreinforcethebrandidentity,createamemorablebrandbeacon,andsuggesttheexperiencewaitinginside,makingaboldannouncementthat“thisisanewkindofeconomyhotel”.2introductionbuildingdesign&exteriorarchitecturesize,facilities,andlocationskitofpartsexteriorformandappearancesiteconditionsNew-buildHamptonbyHiltonhotelsgenerallystartwith100guestrooms.Thereare107roomsintheendloadedprototypeand147roomsinthe“L”shapedprototype.Theinformationcontainedinthisdocumentgivesdetailsonbuildingareasetc.requiredforprojectsupto200rooms.Forprojectsover200rooms(orwheretherange/sizeofpublicfacilitiesvariessignificantlyfromthemodel),refertoHiltonDesign&ConstructionStandardsforguidance;similarlyiflocalregulationsrequiredifferentspecificationstothosecontainedinthesedocuments.Thebuildingdesignhasbeenbasedonnon-urbansiteswiththeguestroomspositionedprimarilyabovethebuildingcontainingpublicandback-of-houseareas,togetherwithsurfacecarparking.Incertainlocationsitmaybenecessarytoconsiderundergroundparking,and/orpositioningthebulkofguestroomsasadjoiningwings;consultHiltonDesign&ConstructionStandardsforadviceinthesecircumstances.designprinciplesTheexteriordesignusesaconcentrationofexpendituresonthemainentryofthebuildingratherthanabroadbrushacrosstheentirebuilding.Thissimplificationofbuildingstructureallowsforadaptationandadditionofguestroomsforincreasedkeycountswhenthemarketrequires.The107guestroomprototypeversionachievesahighlyefficientgrossinternalfloorareaperroomof32.5m2,withatypicalguestroomareaof21m2(includingbathroomandentrance).The107guestroomprototypeconsistsofagroundfloorcontainingpublicandbackofhouseareaswiththreestoriesofguestroomsabove,butadditionalfloorscanbeaddedtoallowforhigherroomcountconfigurations.Onthegroundfloorofthe147“L”prot