计费与客户关系管理相融合

-ProprietaryandConfidentialInformationofAmdocs-11(海量营销管理培训资料下载)amdocsTheWorld'sLeadingProviderofBillingandCRMfortheCommunicationsIndustryConfidentialInformationofAmdocs1DrWeimingLiVicePresidentSales,AmdocsAPACDivisionConvergentBilling&CRMKeytosuccessofMobileServiceProviders-ProprietaryandConfidentialInformationofAmdocs-22(海量营销管理培训资料下载)FocusChange:“LandGrab”vs“RevenueMaximisation”Nolonger“Growthatanycost”ConflictingKPIs:SubscriberGrowthandARPU“Lowvalue”vs.“Highvalue”customersCantheybeidentified?DifficultiesindeterminingbestcandidatesforVASDisparatesystemsfordata/voice,prepaidpostpaidobscuretheviewofthecustomerbaseTheMobileMarketDrivingProfitableGrowth-ProprietaryandConfidentialInformationofAmdocs-33(海量营销管理培训资料下载)IncreaseCustomerLoyaltyReduceCostsProfitableGrowth•Achieveasinglecustomerview•Segment&identifymostvaluablecustomers•Improvecustomersatisfaction•IncreaseARPU&reducechurn•Consolidatesystems&reduceduplication•Automateandstreamlinekeyprocesses•Lowersystems’totalcostofownership(TCO)•Optimizeassetsamongpartnersandvendors•Rapidlylaunchnewservices•Bundleandtargetrightcustomerwithrightoffer•Efficientlyscale&assurerevenues•Strengthenroleinvaluechain(content&commerce)CommunicationServiceProviders’BusinessVisionCommunicationServiceProviders’BusinessDrivers-ProprietaryandConfidentialInformationofAmdocs-44(海量营销管理培训资料下载)ChallengesofEmergingServicesRobustOnlineChargingCapabilitiesVoice,Data,Content&CommerceIntegratedCRM&BillingDecreasingTime-to-MarketAdvancedRatingEnhancedCustomerServiceNetworkTouchpointsfor3rdpartiesFlexiblePaymentMethodsPrepaid/Postpaid/NowpaidSupportingUnlimitedGrowthScalability-ProprietaryandConfidentialInformationofAmdocs-55(海量营销管理培训资料下载)ConvergentBilling&CRMToday’sFragmentedRealitySeparatebillingsystemstosupportprepaid&postpaid,voice&dataetc.:increasesaMSPstotalcostofownership(TCO)maintenance,upgradeandoperationalcosts…andseparatebillingandCRMplatformsforcustomersupportobscuredviewofthecustomerbaseinabilitytoofferinnovativeserviceandpriceplanbundlesbasedon:businessintelligencewithrespecttocustomerprofiles,behaviorandsegmentation-ProprietaryandConfidentialInformationofAmdocs-66(海量营销管理培训资料下载)strategicroleforpostpaidservicestoretaincustomers&sustainrevenuesrapiduptakeofprepaidserviceshighchurnrateslowARPUsGrowthPrepaidPostpaidPrepaid-PostpaidConvergence-What’shappeninginAsia-Pac?-ProprietaryandConfidentialInformationofAmdocs-77(海量营销管理培训资料下载)RecentEvolution…ClosingtheGap-ChallengesDataDuplication&InconsistenciesIncompleteViewofCustomersacrossLOBsNoCommonSolutionRoadmapPoorVendorAccountabilityDisconnectB/WCustomer&ProductLifecyclesMultipleIntegrationPointsCRM&BillingInvestmentRiskTCOCustomerLoyaltyToday’sImpacts-ProprietaryandConfidentialInformationofAmdocs-88(海量营销管理培训资料下载)EnhancedCustomerServiceIntegratingBillingandCRMSupportReplenishmentAnalytics•Singleviewofthecustomer•AoCandBudgetControl•Customerempowerment–Self-Care•Multiplereplenishmentmethodsviamultiplechannels•Flexiblereplenishmentpolicies•Identificationofhigh-valuecustomers•Cross-Sell&Up-SellOpportunitiesBalances•Multiplebalancespercustomerfortotalflexibility•Sharedbalancesbetweenmultiplecustomer•Flexiblebalancepolicies-ProprietaryandConfidentialInformationofAmdocs-99(海量营销管理培训资料下载)Givingthecompanyaconsistent,singleviewofthecustomerGivingthecustomerasingleviewofthecompanyAnalyzingcustomerinformationandpredictingcustomerbehaviourConductingeffectivemarketingcampaignstoincreasehigh-valuedcustomerbase360degreeviewCSPChallengesCustomerRelationshipManagement-ProprietaryandConfidentialInformationofAmdocs-1010(海量营销管理培训资料下载)CustomerInformationDataMartMonitoringPlanningActivationCampaignManagementDataWarehouseOperationalSystemsExternalSourcesDataAnalysisChurnSegmentationProductAffinityTMphoneOperationalCRMAnalyticalCRMAmdocsBusinessInsightClarifyCRMCustomer-ProprietaryandConfidentialInformationofAmdocs-1111(海量营销管理培训资料下载)EmergingServicesIntensifyingtheNeedforReunionTightintegrationofthecustomerlifecycle&productlifecycleiscritical.CustomerLifecycleServiceMarketSellFulfillProductLifecycleConceptLaunchDesignCreate-ProprietaryandConfidentialInformationofAmdocs-1212(海量营销管理培训资料下载)Prepaid-PostpaidConvergence-andBeyond…Growingdesireforconvergentaccountsflexibilitytoset-upsomeservicesasprepaid,someaspostpaid.AndBeyond…selectpaymentmethodatthetimeofpurchasei.e.‘Nowpaid’E.g.acustomerconsumingamobilegamewithaone-timechargecandecidefrom:aprepaidbalancepostpaidaccountacreditordebitcardloyaltypoints-ProprietaryandConfidentialInformationofAmdocs-1313(海量营销管理培训资料下载)CrossChannelBenefitsPaymentMethodsPostpaidPrepaidCustomerInformationProductCatalogFlexiblePaymentMethodsPrepaid-Postpaid-NowpaidRatingBillingNowpaidUnifiedplatformincreasesoperationalefficienciesPricePlansHybridAccountsCrossChannelDiscounts-Proprietarya