广州经济型酒店现状及市场细分研究

362009112,(,510632)[],,,[];;;[]F59016[]A[]1005-6432(2009)49-0036-02GuangzhouHotelsStatusandMarketSegmentationStudyTENGLin,FUYun2xin(SchoolofManagement,JinanUniversity,Guangzhou510632,China)Abstract:ThispaperfirstanalyzesthestatusoftheGuangzhouEconomichotelsandcharacteristics,inthiscombinationofmarketsegmentationonthebasisoftherelevanttheory,Guangzhoubudgethotelmarketsegmentation,andfrommarketsegmentation,differentiation,andnetworkmanagementthreeaspectsofmarketing,brandeconomyhotelsinGuangzhouthedevelopmentofrelevantrecommendations1KeyWords:brandeconomyhotels;thestatusquo;marketsegmentation;Guangzhou1,:,,(300),,,,:(100);,;,()2(WendellR1Smith)2050,,;3311200610,5721,,200412,,50,20094,200941,,7:7,3,1685,5;728,4,,,312,,77,,313,,105200949(560)20091123716154,,,,,,,,,44117%,32188%,14190%,,,,,314,,,,7,,4(WAP),,,,4411,,,,,,412,,,,:,,,,,,,,2007,68,200713,,,,;,,,,,,,,,5511,,,,,,,,,,,,,,,,,512,,135,135,,,,,,,,,513,,,;,,,,,[](1985),,,,:;(1962),,,,,,,:,: