GBUTtem机密此报告仅供客户内部使用。未经麦肯锡公司的书面许可,其它任何机构不得擅自传阅、引用或复制。DocumentDateGBUTtem1*资料来源:Unitofmeasure例子HighLow–LegendLegendLegendTextText•Text–Text•TextTitlex–÷+x–÷+TextTextTextTextTextGBUTtem2EXHIBITTITLE*资料来源:GBUTtem3*资料来源:UnitofmeasureGBUTtem4TextTextTextTextTextTextTextText2X2CUBED*资料来源:UnitofmeasureGBUTtem52X2TOWER*资料来源:UnitofmeasureGBUTtem6PlacePriceProductPackagePositioningpromotionProductoffering5PsMARKETING*资料来源:UnitofmeasureGBUTtem7便利店连锁专卖店雀巢咖啡大型商超7S*资料来源:Unitofmeasure娱乐休闲场所冲饮现调机情致咖啡屋GBUTtem8ARROW3D*资料来源:UnitofmeasureGBUTtem9CUBES13D*资料来源:UnitofmeasureGBUTtem10CUBES23D*资料来源:UnitofmeasureGBUTtem11*FootnoteSource:CUBES33D*资料来源:UnitofmeasureGBUTtem12TextTextTextTextCUTOUT3D*资料来源:UnitofmeasureGBUTtem13NewentrantSuppliersIndustrycompetitorsBuyersSubstitutesFORCESATWORK*资料来源:UnitofmeasureGBUTtem14TextTextTextTextTextTextTextTextTextTextJOINT*资料来源:UnitofmeasureGBUTtem15TextTextTextTextLEVELSEPARATE4*资料来源:UnitofmeasureGBUTtem16TextTextTextLINEARA3D*资料来源:UnitofmeasureGBUTtem17TextTextTextTextLINEARB3D*资料来源:UnitofmeasureGBUTtem18TextTextTextLINEARC3D*资料来源:UnitofmeasureGBUTtem19TextTextTextLINEARD3D*资料来源:UnitofmeasureGBUTtem20TextTextTextTextLINEARE3D*资料来源:UnitofmeasureGBUTtem21TextTextTextLINEARG3D*资料来源:UnitofmeasureGBUTtem22TextTextLINEARI3D*资料来源:UnitofmeasureGBUTtem23TextTextTextTextLINEARJ3D*资料来源:UnitofmeasureGBUTtem24TextTextTextTextLINEARN3D*资料来源:UnitofmeasureGBUTtem25TextTextTextLINEARP3D*资料来源:UnitofmeasureGBUTtem26TextTextLINEARQ3D*资料来源:UnitofmeasureGBUTtem27TextTextLINEARQ3D*资料来源:UnitofmeasureGBUTtem28PlanImplementSupportLINKS3*资料来源:UnitofmeasureGBUTtem29PERSPECTIVE3D*资料来源:UnitofmeasureGBUTtem30PROPELLER3D*资料来源:UnitofmeasureGBUTtem31RINGS3D*资料来源:UnitofmeasureGBUTtem32TextTextSCALE*资料来源:UnitofmeasureGBUTtem33TextTextSCALES*资料来源:UnitofmeasureGBUTtem34TextTextTextTextTextTextSIZESIN*资料来源:UnitofmeasureGBUTtem35SPIRAL13D*资料来源:UnitofmeasureGBUTtem36SpiralBrakesTubeintubeSPIRAL23D*资料来源:UnitofmeasureGBUTtem37TextTextTextTextSPOTLIGHT*资料来源:UnitofmeasureGBUTtem38TextTextTextTextTextTextSTAIRCASE*资料来源:UnitofmeasureGBUTtem39Stars3D*资料来源:UnitofmeasureGBUTtem40TextTextWIRECUBES*资料来源:UnitofmeasureGBUTtem41TextTextTextTextTextTextTextARROWS*资料来源:UnitofmeasureGBUTtem42TextLEVEL1*资料来源:UnitofmeasureGBUTtem43TextTextLEVEL2*资料来源:UnitofmeasureGBUTtem44TextTextTextLEVEL3*资料来源:UnitofmeasureGBUTtem45TextTextTextTextLEVEL4*资料来源:UnitofmeasureGBUTtem46TextTextTextTextTextLEVEL5*资料来源:UnitofmeasureGBUTtem47TextTextTextTextTextTextLEVEL6*资料来源:UnitofmeasureGBUTtem48TextHeaderHeaderTextFLOW2*资料来源:UnitofmeasureGBUTtem49TextTextHeaderHeaderTextFLOW2TITLE*资料来源:UnitofmeasureGBUTtem50TextHeaderHeaderTextHeaderTextFLOW3*资料来源:UnitofmeasureGBUTtem51TextTextHeaderHeaderTextHeaderTextFLOW3TITLE*资料来源:UnitofmeasureGBUTtem52TextHeaderHeaderTextHeaderHeaderTextTextFLOW4*资料来源:UnitofmeasureGBUTtem53TextTextHeaderHeaderTextHeaderHeaderTextTextFLOW4TITLE*资料来源:UnitofmeasureGBUTtem54TextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5*资料来源:UnitofmeasureGBUTtem55TextTextHeaderHeaderTextHeaderHeaderHeaderTextTextTextFLOW5TITLE*资料来源:UnitofmeasureGBUTtem56TextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6*资料来源:UnitofmeasureGBUTtem57TextTextTextHeaderHeaderHeaderHeaderHeaderTextTextTextHeaderTextFLOW6TITLE*资料来源:UnitofmeasureGBUTtem58TextTextTextTextBLADES*资料来源:UnitofmeasureGBUTtem59TextTextTextTextBOX*资料来源:UnitofmeasureGBUTtem60TextTextTextTextBOX*资料来源:UnitofmeasureGBUTtem61TextTextTextCYCLE1*资料来源:UnitofmeasureGBUTtem62TextTextCYCLE2*资料来源:UnitofmeasureGBUTtem63TextTextTextCYCLE3*资料来源:UnitofmeasureGBUTtem64TextTextTextTextCYCLE4*资料来源:UnitofmeasureGBUTtem65TextTextTextTextTextCYCLE5*资料来源:UnitofmeasureGBUTtem66TextTextTextTextTextTextCYCLE6*资料来源:UnitofmeasureGBUTtem67TextTextTextTextTextTextTextCYCLE7*资料来源:UnitofmeasureGBUTtem68TextTextTextTextTextTextTextTextCYCLE8*资料来源:UnitofmeasureGBUTtem69TextTextTextTextTextTextINCOMING*资料来源:UnitofmeasureGBUTtem70TextTextTextTextTextRIBBON*资料来源:UnitofmeasureGBUTtem71TextTextTextTextTextRING*资料来源:UnitofmeasureGBUTtem72TextTextUPON2*资料来源:UnitofmeasureGBUTtem73TextTextTextTextTextTextTextTextCONTINUOUS*资料来源:UnitofmeasureGBUTtem74TextTextTextTextCUTOUT*资料来源:UnitofmeasureGBUTtem75TextTextTextLINEARA*资料来源:UnitofmeasureGBUTtem76TextTextTextTextLINEARB*资料来源:UnitofmeasureGBUTtem77TextTextTextLINEARC*资料来源:UnitofmeasureGBUTtem78TextTextTextLINEARD*资料来源:UnitofmeasureGBUTtem79TextTextTextTextLINEARE*资料来源:UnitofmeasureGBUTtem80TextTextTextLINEARF*资料来源:UnitofmeasureGBUTtem81TextTextTextLINEARG*资料来源:UnitofmeasureGBUTtem82TextTextTextTextLINEARH*资料来源:UnitofmeasureGBUTtem83TextTextLINEARI*资料来源:UnitofmeasureGBUTtem84TextTextTextTextLINEARJ*资料来源:UnitofmeasureGBUTtem85TextTextTextTextTextTextLINEARK*资料来源:UnitofmeasureGBUTtem86TextTextTextTextLINEARN*资料来源:UnitofmeasureGBUTtem87TextTextTextLINEARP*资料来源:UnitofmeasureGBUTtem88TextTextLINEARQ*资料来源:UnitofmeasureGBUTtem89PROPELLER*资料来源:UnitofmeasureGBUTtem90TextTextTextTextTextSTEP5*资料来源:UnitofmeasureGBUTtem91TextTextTextText2ON1*资料来源:UnitofmeasureGBUTtem92TextTextTextTextTextTextAGAINST