22824204159674052134174731372283101622610117166수출생산※연평균증가율:16%※연평균증가율:16.6%출처:KISDI400조원1,000억달러9대IT신성장분야네트워크장비등정보통신서비스S/W,콘텐츠반도체,SoC차세대이동통신디지털TVPost-PC,로봇S/W,콘텐츠기타2002200720022007精美PPT模板图表素材合集第四辑2004년매출및인원계획(단위:억원)2003200420051,000500영업순이익총매출액1,50020%12%6004003005001,00015%IT산업수출추이IT수출1009080706050403020100240200160120804001431월2월3월4월5월6월7월8월9월10월11월133154157147157154153171190186전체수출IT수출증감율(단위:억원)출처:정보통신부자료34.727.720.812.916.210.018.227.426.731.324.72001200220034007001,500250명ValueProfit350명500명Solution부문매출계획2,000(단위:억원)2004700명CMSGW/KMSERPCRM/DWUMSEIPSCMPMSCMS소프트웨어수급전망_무역수지분석출처:정보통신정책연구원8007006005004003002001000-100-200-300-400199920002001200220032004200520062007182475730-34-192-305-343-385-289수출:924수입:742(단위:백만달러)e-SupplychainManagemente-CustomerRelationshipManagementE-biztransformationSystem-고객정보,고객관계는전략적자산-다양한채널을통합한고객서비스제공-파트너와의협력은전략적자산-SupplyChain를활용한경쟁우위확보e-BusinessPerspective•eBizConsulting•e-Marketing&Promotion•eCreative&Contents•eBizSI&SolutionseBizServiceDomaineBizTotalServicee-CRMfunctione-CustomerRelationshipManagementAdaptationAnalysisDataGatheringeBizSolutionanalysis_e-CRM•로그분석및접속자통계분석•회원의메뉴별/그룹별성향및접속통계분석•회원성향분석을통한부문별통계및접근방법론•회원의구매패턴이나관심분야를분석하여,거기에대응하는마케팅전략수립•고객의소비성향과구매욕구분석및맞춤서비스•다른분야간연관관계•각종분석기능및분석데이터활용프로그램46%22%19%Source:ExecutiveIssuesSurveyCEOGlobalBusinessStudyTheAlexanderGroup,Incorporated,전략적제휴신상품신규고객유치기존고객의유지기업인수7%6%Summary현재기업의주요관심은?CEO의주요관심사변화비교향후수익원천에관한설문결과1원가경쟁력2고객니즈의변화3주주의가치4규제/탈규제5산업Restructuring6새로운경쟁자들7세계화(Globalization)8환경적이슈9지정학적(Geopolitical)이슈과거1고객과의관계2원가경쟁력3정보기술의효과적인활용4변화관리5주주의가치6수익의증가7산업Restructuring8세계화(Globalization)9부가가치된공급자와의관계(Value-AddedSupplierRelationships)현재Customers출처:한국IBMe-BusinessPerspectiveSuppliersTechnology&CommunicationsInfrastructureeBizSolutionseBizIntegrationeBizStrategyB2EB2BB2CB2MProductLeadershipRelationshipmanagemente-BusinessTransformatione-BusinessplanningMailingBusinessSCMe-AutomationPABXe-MarketERPMESIBSEDMSGroupDGWHRMPRMDWIRMKMSEIPWCMSRMSERMe-IPSe-Faxe-Searche-CTIe-CommunityEmployeeCustomereBizSolutionanalysis_CRMCRM:CustomerRelationshipManagemente-CRMCRMeBizSolutionanalysis_CRMAnalyticalCRMCollaborativeCRMOperationalCRMDataWarehousingIntegration협업CRM은분석과운영시스템의통합전방위업무를지원하는시스템데이터마이닝기술이이슈판촉팀CustomerCustomerCustomerCustomerCustomerCustomer마케팅팀관리팀기획팀영업팀고객지원팀e-CRM도입동기마케팅효율화와고객지원강화경쟁사대비우위확보전사적회원관리통합충성고객잠재고객휴면고객CRM도입효과마케팅부문:마케팅정보시스템구축으로타겟팅효과향상영업부문:전산정보의통합활용으로보다빠른고객응대InformationPortaleGSTransactionInformationeGSeGSTransactionPortale-Gov.ServiceIntegratione-GovernmentServiceNetworkSCMSystemEKP/EIPSystemCRMSysteme-CompanySystemNetwork•SupplyChainIntegration•EnterpriseKnowledge•InformationPortal•CustomerDBIntegrationEUROPEASIAN.AMERICAS.AMERICAOCEANIAAFRICASCMERPEKP/EIPeBizSolution수출현황EUROPEASIAS.AMERICAOCEANIAAFRICAGlobalnetworkLosAngelesARTCOMPT(AMERICA),INC.TEL:1-714-999-8990FAX:1-754-999-9901N.AMERICAButterflyARTCOMPPTSCREENSAVER站长站素材SC.chinaz.COM•WebCI•WebDesign•Webapplicatione-MarketingE-CRMe-MarketplaceSCMSupplierCustomerSupplierCustomer협력업체및고객네트워크를통합,상호간의정보를공유하고협력을강화함으로써효율적인OrderFulfillment를수행하고고객니즈에신속하게대응e-BusinessValueChainConsultingMarketingContentsFlashDesignCodingCTIUMSMailingServerD/BCreativeInteractionSystemebizIntegrationStrategySoppingeCRMIRMVOC/RMSe-LearningInteractiveFullService통일된프로세스기반하에ebiz전략수립,개발및솔루션을통합하여구축eSolutioneBizSector&Solution사이버아파트포탈사이트구축하이테크도시건설에필요한eSolution인프라구축LIFESystemINFORMATIONCOMMUNICATIONTechnoVillage공과금/민원서류공지/주민신고/처리쇼핑/공동구매/예약반상회/동호회영화/연극/음악화상회의/통화시스템Mail+SMS+Fax+메신저테크노빌리지뉴스생활토탈정보사이버교육정보종합DB검색원격경비시스템원격진료시스템재택근무시스템홈뱅킹/홈트레이딩eBizTotalServiceeBizStrategyeBizOperationeBizConsultingPlanningContentsSolutioneBizBuildingMarketingeBiztotalserviceeBusinessTransformationSupplierSupplierSupplierstockholderEmployeesOn-lineOff-lineSCMERPIPSEIP/KMS/GWIRM/RMS/PRMWebSiteCRM/CPPartnersPACSERPCRMEIPMailingB2EmallIntegrationDevelopersWebServiceEnterpriseSolutionBusinessFields:SIDevelopment&SolutionseCompany가치체인망SCM/IPSDW/CRMCustomerStockholderSuppliereCompanyIRM/RISGW/KMSERP/EIP고객Data의IntegrationEnterpriseCRMeCRMDataWarehousing/IntegrationWebLogDataDataBaseTransactionDataCustomerProfileSMMUSIMUNIMUR&DMUeBizTotalServiceeBizTotalService통합회원관리및활용방안ServiceSalesCRMDataWarehousing/IntegrationSMSChannelWebFAXChanneleMailChannelWebSiteChannelPostchannelConsumerInvestorPurchaserAnalystThepressClub투자자충성고객미래고객MarketingCustomerInteractionPlatformsInteractionManagementInfrastructuree-CRME-Mail문서EDMSGW자료실KMS2단계(시스템연동)ERP1단계(솔루션개발)CRMSCME-PlanningOfficeManagementSystem자산관리고객관리업무관리인력관리손익관리CustomerACustomerBCustomerCSupplierASupplierBSupplierC55%15%20%10%eBizSolutions&ServiceInternetAreaBSPAreaSIAreaNIArea55%15%20%10%eCRMWCMSIRM/PRMMailingMESCTIPABXIBS•NetworkIntegration•AutomationSystem•EnterpriseNetworkCRM/DWEIP/EKPERP/SCMGW/KMS•SIconsulting•SIdevelopment•SImanagement•Webconsulting•Webdevelopment•WebmanagementeBizSolutions&ServiceWebSIAreaSIAreaNIAreaSystemAreaDW/E-CRM/CRME-MarketplaceSCMElSGW/KMSERPCMSManagement&BusinessB2BMarketplaceIPSEIP/EKPPMSPartner&SupplierCustomerB2EB2CB2MeBizSector&Solutions2004중점사업분야