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3stepstoaperfectsocialnetwork.LauraFrieslaurafries.com•laura@laurafries.comwebdirector,associationofalternativenewsweekliesshouldyouaddsocialnetworkingtoyoursite?defined.Socialnetworkindividualprofilesofpreferences,linkedtootheruserstoprovidein-networkbenefits,formingasocialorganismwithbenefitsforall.rethink.Socialnetworkingdeterminewhatvalueyoucanprovideforyourusersattheindividual,shared,andcommunitylevel.workshopthreequestions.consider3aspects.1.whatvaluecanyougivetheindividualuser?2.whatvaluecanusersgetfromeachother?3.whatvaluecanausergetfromthesocialcommunity?individualwhatvaluecanyouprovideforanindividualuser?howdoyoumakeyoursitemoreusefultooneperson?[or,brainstormingfeaturesforyouruserprofiles]individual.siteorganizationHowcanyouhelpyouruserorganize,archive,access&find:-contentthat’srelevanttothem-pastsiteinteraction-preferencesforreceivinginformationindividual.toolsWhattoolscanyougiveanindividualthatwillmakeyoursitemoreusefultothem?Howwouldauserwanttouseyoursitecontentelsewhere?Howcanyoumakeiteasyforthemtodoso?Think“their”yourbrandcontent.individual.promotionalHowmightauserwanttouseyoursitetopromotetheirinterests?Makenewcontacts?Drivetraffictotheirownsite?Whattoolscanyougivethemtohelpthemachievetheirgoalswithoutobscuringyours?individual.pullmechanismsWhatcontentpullmechanismswillbeusefultoyourusers?Predictivecontent,basedonpastbrowsing?Newsletters?Howwouldyouruserslikeinformationtocometothemoutsideofthebrowserexperience?Howcanyoumakethiseasyforthemtomanage?sharedwhatvaluecanusersprovideeachother?howdoesyoursitemakeiteasiertosharewithotherusers?[or,brainstorminguserinteractionmechanisms]shared.Howcanyoufacilitate:•socialrecommendationsofsitecontent•serendipitousfindsoffriends’sitecontent•browsingsitecontentviafriends’interaction•intra-networkcontact•sharingofpersonalpreferenceswhatvaluecanausergetfromyourcommunity?community.Howcanmicro-actions(liketagging,rating,linking)providecumulativebenefittothecommunity?Howcanaggregateuserdatagiveusefulpopularitymetrics?Howcancommunityactionuncovertrends?Howcancommunityinteractionspurreal-lifeactions?addingvalueontheindividual,shared,andcommunitylevelcreatessmartsocialnetworks.LauraFriesweb.aan.orglaurafries.com•laura@laurafries.comwebdirector,associationofalternativenewsweeklies