搜索
WelcometotheunitWherecanwefindads?TvsRadiosWebsitesNewspapersonproductsMeansoftransportationOnbillboardsonbannersPicture-talking:Whichadsmakeyouwanttobuyaproductorservice?Whichadsmakeyouthinkaboutsocialproblems?1234Typesofadvertisements•CommercialadvertisementsTopromoteaproductorservice.•Publicserviceadvertisements(PSAs)Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.EnjoyagroupofpicturesEnjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!SedalShampooEverythingispossible!CommercialadvertisementsMoreadsforyoutodiscuss:Protectwater,Protectourselves.thinkaboutagoodsloganforeachad下岗……找到合适的土壤生命就会焕发新的光彩StopsmokingToprotectourenvironment!Publicserviceadvertisements(PSAs)1.Whatdoadstrytopersuadepeopletodo?2.Whereareadvertisementsusuallyfound?3.WhatdoesPSAstandfor?4.WhatdoPSAsaimtodo?5.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Tobuyaproductorservice,ortobelieveinanidea.Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.In1996.TrueorFalse1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFT2________Providinginformationandusing3______________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.4._______6_______Features10_______•Wemustbeintelligentandnotbeaslavetoads.Title1_______________5__________________________CommercialadvertisementsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus7_______________Nottellingpeople8______________Beingpaidfor•Nottrickingpeople•Beingrun9_______leadbetterlivesAdvertisementsDefinitionwordsandpicturesthecompletetruthAimsforfreeConclusionTypes1.wecanfindadvertisementsalmostwhereverwego.(L1)1)Youshouldmakeadistinctionbetweenrightandwrong____________youdo.2)Somepeopleenjoythemselves_______theyare.3)_______youcome,youarewelcome.4)______breakstherulewillbepunished.5)_______ofusgetshomeearliercookssupper.6)_______muchheeats,hedoesn’tgetfat.whateverwhereverWheneverWhoeverWhicheverHowever2.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.beusedtodo被用来做beusedtodoingsth习惯于做某事usedtodosth过去常做这个机器是用来增加（increase）产量的，但我还没习惯操作(operate)它。1.Thismachine____________product,butI______________________itnow.2.Woodcan____________(被用来造纸).3.I_____________onSundays.(以前常去钓鱼）isusedtoincreasehaven’tbeenusedtooperatingbeusedtomakepaperusedgofishing3.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice....(L6)1)persuadesbtodosth成功劝服某人去做某事2)persuadesbinto/outof(doing)sth劝某人(不)去做某事拓展：talk/fool/tricksbinto/outofdoingsth说服/愚弄/欺骗某人(不)去做某事我成功地劝服了我丈夫戒烟：Ipersuadedmyhusbandtogiveupsmoking.4.PSAsareoftenrunforfreeandaremeanttoeducatepeopleabouthealth….1）bemeanttodosth旨在....2）meantodosth打算做某事，意图....3)meandoingsth意味着....4）bemeantforsb/sth打算作……用,为….所设计1)Thetoy___________childrenaged3andup.2)Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeantto3)Missingthebusmeans__________foranothertwohours.Soweshouldhurryup.A.towaitB.waitingC.towaitingD.waitismeantforBC5.However,westillmustbeawareoftheskillfulmethodsusedinadstotrytosellusthings.1)beawareof意识到，觉察到2)beawarethat3)awareness（n)意识我已经意识到了英语的重要性.近十年来，人们的环保意识增强了。IhavebeenawareoftheimportanceofEnglish.Inrecent10years,people’senvironmentalawarenesshasincreased.6.Evenifanaddoesn’tlie,itdoesn’tmeanitisaltogetherinnocent.altogether:①完全地②总共，总计即使下雨，我们也会准时到的。Evenifitrains,wewillarriveontime.7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath….foolsbintodoingsth骗某人做某事curesbofsth治愈某人的病，改掉某人陋习汤姆骗很多人相信他。Tomfooledmanypeopleintobelievinghim.这种药治好了他的头痛。Thismedicinecuredhimofhisheadache.他改掉了吸烟的习惯。Hewascuredofhishabitofsmoking.8.PSAsaimtoteachusandhelpusleadbetterlives.（L29）aimtodosthaimatdoingsth.aimatsth目的在于(做)…Businesseswillhavetoaimatlong-termgrowth,notthepresentprofit.他目的在于掌握英语。HeaimsatmasteringEnglish.HeaimstomasterEnglish.9.Alloftheseadsaremeanttobenefitthepublic.（L38）1)vt.有益于，对....有利2)vi.从....中受益(benefitfrom....)3)adj.beneficial有益的，有好处的bebeneficialto==beofbenefitto对....有益骑自行车对我们的健康很有益①Cycling__________________ourhealth.isbeneficialto10.Whenitcomestoadvertisements,wemustbeintelligentandnotbeaslavetoads.whenitcomesto…当谈到…，当涉及…说到电脑，他是个专家。Whenitcomestocomputer,heisanexpert.1.习惯于L12.对进行研究L33.与分享L54.劝做L65.相信信任L76.免费L117.打算做L118.保护，免受L149.明白L1510.诱使做L1711.对满意L2312.上…的当L2513.旨在做L2914.欺骗捉弄L2615.鼓励某人做…L3516.当谈到…L41beusedtodoingsthdosomeresearchonshare…withpersuadesbtodo/intodoingsthbelieveinforfreebemeanttodoprotect…frombeawareoffoolsbintodoingfeelpleasedwithfallforaimtodoplaytricksonencouragesbtodosthWhenitcomesto…1.这个项目旨在帮助地震灾民2.我们是好朋友，因此应该分享幸福和忧伤。3.社会的发展让我们意识到了知识的重要性。4.我的老师总是鼓励我勇敢地面对困难。Theprojectismeanttohelptheearthquakevictims.Wearegoodfriends.Soweshouldsharehappinessandsorrow(witheachother