Unit 4成功职称英语

1234LessonsTeamProjectReviewAdditionalResourcesUnit4EXITLesson1Let’sfindtheproblemLesson2WeneedtosetgoalsLesson3What’stheactionplanLesson4It’stimeforadecisionLesson5WeneedtimemanagementtrainingLesson6Who’sthenewmarketingmanagerUnit4AdditionalActivitiesReadingResourcesWritingResourcesUnitTestAdditionalResourcesGrammarResourceUnit4Asktwostudentsthequestionsbelowandtakenotesontheiranswers.Lesson1Let’sfindtheproblemWords&ExpressionsaStudent1Student2Well,Isitdown,IwritedowntheproblemandthenIbreakitintopieces.IthenworkouthowtoWell,theusual-money,family,bosses,youknow.Sure,whodoesn’t?Belowarethebasicstepsneededtosolveanykindofproblem.Matcheachoneschool/workandwritefourstepstosolveit.bSTEPSTOPROBLEMSOLVINGEXAMPLES___1.Identifytheproblem.___2.Findpossiblecausesoftheproblem.___3.Setgoals/objectives.___4.Decideonanactionplantomeetthegoals/objectives.a.I’mgoingtowatchmoreEnglishTVchannelsandtrytofindsomeAmericanstudentstotalkto.b.InsixmonthsIwanttobeabletospeakwithaclearAmericanaccent.c.Idon’thaveenoughcontactwithnativespeakers.d.MyEnglishpronunciationispoor.dcbaReadthefollowingnewspaperarticleandanswerthequestions.c1.IsRedKloverBeeranoldandwell-establishedcompany?____________________________________________2.WhatdoestheabbreviationCEOstandfor?____________________________________________3.WhydidthepreviousCEOresign?____________________________________________4.WhydidDDbecomeknownastheDisasterDrink_____________________________________________5.WhatproblemisRedKloverfacing?_____________________________________________6.WhatwillMr.Kourchenkodotosolveit?_____________________________________________No,itisoneofIreland’syoungestbeercompanies.ChiefExecutiveOfficer.Becausetherewasadramaticdropinprofits.Itmetwithverypoormarketacceptance;inotherwordsitdidnotsell.Therehasbeenadropinprofits.Hewillgettotherootoftheproblem,setnewgoalsandthendesignandimplementactionplans.Lookatthelistofitemsthatcancauseproblemsforcertaincompanies.Check√theproblemsthatthesetypesofcompaniesmayface.Compareyouranswerswiththoseofapartnerandexplainyourchoices.d√√√√√√√√√√√√√√Mr.Kourchenkoisaddressingtheboardofdirectors.Checkthreetopicsthatyouthinkhewilltalkabout.Thenlistenandconfirmyourpredictions.e□1.thepoorperformanceofthepreviousCEO□2.replacingstaff□3.long-termstrategiesforthecompany□4.hisremuneration□5.immediateplans√√√ScriptKeyListenagainandanswerthequestions.f1.HowwouldyoudescribeMr.Kourchenko’sattitude?____________________________________________2.Whatpercentageincreaseindomesticmarketsharedoeshehopethecompanywillachieve*?____________________________________________3.Wheredoeshehopethecompanywillexportbeerto?____________________________________________4.WhatwillMr.Kourchenko’sfirststepbe?____________________________________________5.WhydoyouthinkMr.Kourchenkotellsthedirectorsthathewillnothesitateinreplacingstaffwhodonotmeettheirgoalsintime?____________________________________________Positive,optimistic,dynamic,decisive,etc.TwentypercentToAsiaToidentifythecausesoftheshort-termfinancialproblemInordertoappearstrongandtofrightenthestaffalittleScriptKeyachievevtoreach,togain完成,达到campaignnanorganizedeffortbypeopletoreachagoal(政治或商业性)活动,竞选运动brewingnmakingbeer酿造goalnanobjective,apurpose目的,目标long-termadjextendingoveralongperiodoftime长期的remunerationnpaymentfordoingsomething,salary报酬resignationntheactofchoosingtoleaveone’spost辞职rawmaterialnbasicmaterialneededtomanufacturesomething原料Mr.Kourchenko:ThejobofaCEOistoseethebigpicture,tosetlongtermgoals,anddesignstrategiesthatwillensurethecompany’sfuturelongtermsuccess.RedKloverBeer,Ibelieve,isacompanywithagreatfuture.I’vealreadyspentsometimereviewingthecompany’spresentpositionandIhavecometotheconclusionthatwithin5years,thecompanyshouldbeableincreaseitsdomesticmarketshareby20%.IwouldalsoliketoseeRedKloverenteringtheAsianmarketwhereIbelievethereisgreatpotential.Nowletmemovefromthelongtermgoalstotheshorttermgoals.Firstofall,weneedtodealwiththeshorttermfinancialproblemthatthecompanyisfacing.Weneedtoexaminetheproblemindetailandidentifythecausesofthisproblem.Thenweneedtosetsomecarefulshorttermgoalsandtodevelopconcreteactionplansinordertoregainourpositioninthemarketandovercomethesefinancialdifficulties.So,myfirststepwillbetohaveameetingwiththeheadsofdepartmentstospellouttheproblemandidentifygoals.Theywilltheneachdelineatetheproperactionplansfortheirdepartments.Inspiteoftheproblemthecompanyhashadrecently,IamconfidentthatRedKloverBeer’sfutureisbright.However,weneedtoworkreallyhardandcomeupwithcreativesolutionsthatallowustodealwiththecurrentsituation.Teamworkwillbeessentialtoworkthingsoutandachieveourobjectives.Ihavetotalconfidenceinthecapacityofthemanagementteam.However,ifmanagersdonotreachtheirgoalsintime,thenIwillnothesitateinretrenchingthem.Lesson2WeneedtosetgoalsListentoMr.Kourchenko’smeetingwithhismanagersandanswerthequestions.Words&Expressionsa1.Howmanypeoplewereatthemeeting?_________________________________________________2.Whatarethetwomaincausesofthereducedprofit*?_________________________________________________3.