电子商务对管理的应用（PDF 30页）

()()‰‰‰‰理‰論‰六‰錄()‰Zwassz路行易‰KalakotaandWhinstonz–路來z流–易流()z–理便降z–路()‰了路料理領流(BusinessProcesses)(Goods)(Services)路路易(BusinessTransactions)易(Payment)()‰流率益z更益z更益z更率()‰(Business-to-Consumer,B2C)‰(Intra-BusinessorIntra-Organization)‰(Business-to-Business,B2B)‰(Consumer-to-Consumer,C2C)()‰參zz路z金行行行z路zz路連z行z流()1-1Y路易律易利金······路行‧路易()‰‰‰‰zz易‰z律z理()‰‰‰‰24‰‰‰易‰‰‰‰理‰()‰KalakotaandWhinston‰CommerceNet‰Andreoli‰Zwass‰RigginsandRhee()‰zz領類–路行力旅理數館路理路行金路易理流理B2CIBB2BC2C()‰易z易流理z–數數金類錄路理易理料(DataWarehousing)理(OnLineAnalyticalProcessing,OLAP)()1‰z理zHTMLJAVAWWW理z料理()2‰路z路連料z路路路路路路路路z路路料()1-6路行路易數館館理路行旅理易類錄路理EDIE-mailHTTPHTMLJAVAWWW路路路路路路路()(WWW)‰路‰(URL)‰(HTTP)‰(HTML)‰路(CGI)()‰z易流‰z‰z()‰‰‰路‰‰‰流‰‰路()‰略z立(Brand)zzz路z流量度(Loyalty)率z降易z利來z()‰理(CooperativeManagement)(DemandDriven)(QuickResponse,QR)拉(Pull)理‰z路流z()‰z行流料理zz立理流z立理()‰路路易易‰24易理‰類()‰易路‰易流易理‰參利來率行略()1‰更zz路路略z流z立易流略()2z類領理力理理金易理練略論z易金易金()3z數(DomainName)律z令z不數落(DigitalDivide)()‰論‰路‰路‰‰路數館‰六‰行‰行()‰理‰‰理‰力理‰易‰律‰路