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©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.()20101Vol.31,No.1JournalofJishouUniversity(SocialSciencesEdition)Jan.20103,(,453007):,,,,,,,:;;:D432:A:100724074(2010)0120137204:(20082JD2002):(19642),,,,,,,,,,,[1](P29)(style),[2](P25226),,,,,,,,,,,,,,2060,,20,3:2009211229©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.(CNNIC)20091,2.98,55.9%,,(),,,,,,,[3](P26),,,,,,,,,,,,,,,,,,:,(),,,[4],,,,,,,,,[5],BBS,,,(),,,,,,,,,,,,,,,BBS,,,,,2005,,,(),,,,,,,,MTV831©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.[6](P1672169),,,,,,,,,,,,:,,,,[7](P4722473),,,,,,,,,;,,,,,[8](P9),,[9](P79),,,,,,,(),[10],(),,[11](P169),,,,,,,,,,,,,,,:,,,,,,,,,,,931©1994-2010ChinaAcademicJournalElectronicPublishingHouse.Allrightsreserved.:[1][].:[M].,,.:,2008.[2][].[M].,,.:,2001.[3][].[M].,,.:,1987.[4].[J].,2008(6).[5]JohnClarkeandTonyJefferson,PoliticsofPopularCulture[A]//CultureandSub2Culture,WorkingPapersinCulturalStudies[C].StencilledPapersbyCCCS,1973(14).[6].:[M].:4[C].:,2003.[7][].[M].,,,.:,1998.[8]Coleman,J.S.TheAdolescentSociety[M].NewYork:FreePress,1961.[9][].[M].,,,.:,1989.[10],.[J].,2008(6).[11][].[M].,.:,2000.(:)OntheNewStyleofJuvenileSub2cultureundertheEnvironmentofNewMediaLIUHuai2guang,QIAOLi2hua(ResearchCenterofJuvenileProblems,HenanNormalUniversity,Xinxiang,Henan453007,China)Abstract:Juvenilesub2culturepresentsauniquestylethroughseriesofsigns.Thisstyleisconnectedwithnewmediainmodernsociety,andunderthenewmediaenvironmentthecoreexpressionofjuvenilesub2cultureliesinthediscoursecontentionbetweenthepost2modernityofvalueconceptandsocialcon2ception,mainlyintheformofindividualpursuitandentertainmentspirit.Intermsofculturalsignifi2cance,thisstyleconflictswithmainstreamculture,yettheyarealsoconnectedaswell.Atthesametime,itisleadingthewayformainstreamculture.Keywords:newmedia;juvenilesub2culture;newstyle041