湖南双鹤医药有限公司物流外包的决策研究

湖南大学硕士学位论文湖南双鹤医药有限公司物流外包的决策研究姓名：王锡文申请学位级别：硕士专业：工商管理指导教师：周少华20051107Ꮉଚㅵ⧚⸩຿䆎᭛ᨬ㽕䖥ᑈᴹˈ䱣ⴔ㸠Ϯⱘ㒚ߚˈ᳡ࡵϧϮ࣪⿟ᑺⱘࡴᖿˈֵᙃ੠㔥㒰ᡔᴃⱘথሩˈՓ㄀ϝᮍ⠽⌕ᕫࠄњᕜ໻ⱘথሩˈৠᯊ䱣ⴔ㄀ϝᮍ⠽⌕㸠Ϯⱘ᳡ࡵ∈ᑇ੠᳡ࡵ䋼䞣ⱘᦤ催ˈՓӕϮⱘ⠽⌕໪ࣙҢ䆒ᛇবЎৃ㛑DŽ䖥ᑈᴹए㥃㸠Ϯⱘথሩ໘ѢϔϾ亲䗳থሩⱘᯊᳳˈ೑ݙ㥃કⱘ⍜䌍㛑࡯ᑇഛҹҹϞⱘ䗳ᑺ೼๲䭓DŽᇍⳂࠡ೑ݙӫ໮ⱘए㥃⌕䗮ӕϮᴹ䇈ˈབԩ乎ᑨⳂࠡⱘ㡃དᏖഎ⦃๗ˈᡧԣᴎ䘛ࡴᖿӕϮⱘথሩᰃⳂࠡⱘ䞡㽕ӏࡵDŽԚབԩ䲚ЁӕϮⱘ᳝䰤䌘⑤ˈᇚথሩⱘ䞡⚍䲚Ё೼๲ࡴḌᖗゲѝ࡯Ϟˈব៤њϔϾӕϮ㽕䴶ᇍⱘ䞡㽕䯂乬DŽᇍѢབԩ໘⧚ऴ᥂ӕϮ໻䞣㊒࡯ⱘ⠽⌕ㅵ⧚䯂乬ˈेབԩ߽⫼㄀ϝᮍ⠽⌕ӕϮणࡽ݊ᅠ៤ӕϮⱘ⠽⌕ㅵ⧚ˈব៤ӕϮϔϾ䞡㽕ⱘއㄪDŽᴀ᭛Џ㽕ᰃ䩜ᇍ␪फঠ吸ए㥃᳝䰤݀ৌ⠽⌕ㅵ⧚ᮍ䴶ᄬ೼ⱘ䯂乬ˈ䗮䖛ᇍӕϮ⠽⌕ㅵ⧚ⱘⷨおˈᦤߎњҹ⠽⌕໪ࣙⱘᮍᓣᴹ㾷އӕϮ⠽⌕ㅵ⧚䯂乬ⱘ㾖⚍DŽᴀ᭛ㅔ㽕ҟ㒡њ䆎᭛䗝乬ⱘ㚠᱃੠⦄ᅲᛣНˈߚᵤњए㥃㸠Ϯⱘ㸠Ϯ⡍⚍ঞ݊⠽⌕ㅵ⧚⡍⚍DŽᦤߎњए㥃⌕䗮ӕϮ䖯㸠⠽⌕໪ࣙⱘއㄪ῵ൟҹঞ䖯㸠⠽⌕໪ࣙއㄪ䳔㗗㰥ⱘ䯂乬DŽ䗮䖛ᇍ␪फঠ吸ए㥃᳝䰤݀ৌ⠽⌕໪ࣙⱘᅲ䆕ⷨおˈᦤߎњए㥃⌕䗮ӕϮ䖯㸠⠽⌕໪ࣙⱘ݋ԧᮍḜ੠ᅲᮑᓎ䆂ˈᑊ䖯ϔℹᦤߎӕϮ䖯㸠ܼᮍԡ⠽⌕໪ࣙⱘᵘᗱˈЎए㥃⌕䗮ӕϮབԩ䖯㸠⠽⌕໪ࣙއㄪᦤկњᅲ䰙ⱘᣛᇐDŽ݇䬂䆡⠽⌕˗⠽⌕໪ࣙ˗އㄪߚᵤ˗ᅲᮑᓎ䆂I␪फঠ吸ए㥃᳝䰤݀ৌ⠽⌕໪ࣙⱘއㄪⷨおAbstractInrecentyears,withfurthertradesegmentation,fastservicespecialization,andthedevelopmentofinformation&network,thethird-partylogisticshasacquiredalargedegreeofdevelopment.Inthemeantime,enterpriselogisticsoutsourcingmightbecomearealitywiththethird-partylogistics’continuousimprovementinservicequality.Inparticular,themedicineindustryhasbeeninfastdevelopmentinrecentyears,andthedomesticmedicineconsumptionisonrisewithover20%onaverage.Howtoadapttothepresentgoodmarketenvironmentandhowtoaccelerateenterpriseÿsdevelopmentbycatchingopportunitiesbecomeimportanttasksfornumerousmedicamentcurrencyenterprisesinmainland.Buteachenterpriseshouldfacesuchanimportantproblem,i.e.howtopoolthelimitedresourcestogetherandfocusthedevelopmentonthecorecompetence.Therefore,howtodealwithlogisticsmanagementthathasconsumedvasttimeandenergyofenterprise,i.e.howtocompleteenterpriseÿslogisticsmanagementunderthehelpofthethird-partylogisticsenterprise,hasbecomeanimportantdecisionforenterpriseoperation.ConsideringthelogisticsmanagementproblemsofHunanShuangheMedicineLimitedCompany,throughthecasestudying,theauthorbringforththemeasurethatenterprisesshouldadoptthelogisticsoutsourcingtosolvetheirlogisticsmanagementproblems.Heretheauthorbrieflyintroducesthebackgroundandpracticalsignificanceoftheselectedtopicinthethesis,andanalyzestheindustrialcharacteristicsofmedicineindustry,thefeaturesofmedicinecurrencyenterprises,andtheirlogisticsmanagementcharacteristics.Moreover,theauthorbringsforththebasicmeasuresformedicinecurrencyenterprises’logisticsoutsourcing,andliststhequestionsthatneedtobeconsideredwhenenterprisesmakedecisionsonlogisticsoutsourcing.Throughthecasestudyon-HunanShuangheMedicineLimitedCompany’slogisticsoutsourcing,theauthorelaboratesdetailedmeasuresandprocessformedicinecurrencyenterprisesÿlogisticsoutsourcing,andfurtherraisesabasicassumptiononfull-aspectslogisticsoutsourcing,providingmeaningfulinstructionsformedicinecurrencyenterprisesonhowtomakelogisticsoutsourcingdecisions.KeyWords:logistics;logisticsoutsourcing;decision-makinganalysis;actualizesuggestIIᎹଚㅵ⧚⸩຿䆎᭛䰘㸼㋶ᓩ㸼$+3ᮍ⊩ⱘࠏᑺঞᛣНĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼5,ᣛᷛⱘؐߚᏗĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼㄀ϔሖ⃵ⱘ߸ᮁⶽ䰉ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼&%߸ᮁⶽ䰉ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼&%߸ᮁⶽ䰉ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼&%߸ᮁⶽ䰉ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼&%߸ᮁⶽ䰉ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼ᘏᴗ䞡˄Ⳍᇍ䆘Ԅ⊩˅ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ㸼ᘏᴗ䞡˄㒱ᇍ䆘Ԅ⊩˅ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂIII␪फঠ吸ए㥃᳝䰤݀ৌ⠽⌕໪ࣙⱘއㄪⷨお䰘೒㋶ᓩ೒1.1Ḍᖗ㛑࡯ᇍ໪ࣙⱘ㾷ᵤĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ6೒1.2໪ࣙⱘއㄪ㒧ᵘĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ7೒1.3໪ࣙއㄪⱘϔ㠀ᗻ῵ൟĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ9೒1.4ᴀ᭛ⱘⷨおᮍ⊩ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ10೒%DOORZⱘ⠽⌕໪ࣙއㄪޚ߭ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒4XLQQㄝҎⱘ໪ࣙއㄪḚᶊĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒ᴀⷨおⱘ៬⬹಴㋴ߚᵤḚᶊĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒3.4៬⬹ሖ⃵ϢӋؐ䫒ߚᵤĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ21೒⠽⌕໪ࣙއㄪⱘ㒣⌢಴㋴ᣛᷛԧ㋏ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒&%ሖ⃵೒ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒&%ሖ⃵೒ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒&%ሖ⃵೒ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒&%ሖ⃵೒ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂ೒৘އㄪ಴㋴ⱘᴗ䞡ĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂĂIVᄺԡ䆎᭛ॳ߯ᗻໄᯢϢ⠜ᴗՓ⫼ᥜᴗк␪फ໻ᄺᄺԡ䆎᭛ॳ߯ᗻໄᯢᴀҎ䚥䞡ໄᯢ˖᠔ਜѸⱘ䆎᭛ᰃᴀҎ೼ᇐᏜⱘᣛᇐϟ⣀ゟ䖯㸠ⷨお᠔পᕫⱘⷨお៤ᵰDŽ䰸њ᭛Ё⡍߿ࡴҹᷛ⊼ᓩ⫼ⱘݙᆍ໪ˈᴀ䆎᭛ϡࣙ৿ӏԩ݊ҪϾҎ៪䲚ԧᏆ㒣থ㸼៪᪄ݭⱘ៤ᵰ԰કDŽᇍᴀ᭛ⱘⷨおخߎ䞡㽕䋵⤂ⱘϾҎ੠䲚ԧˈഛᏆ೼᭛Ёҹᯢ⹂ᮍᓣᷛᯢDŽᴀҎᅠܼᛣ䆚ࠄᴀໄᯢⱘ⊩ᕟৢᵰ⬅ᴀҎᡓᢙDŽ԰㗙ㅒৡ˖᮹ᳳ˖ᑈ᳜᮹ᄺԡ䆎᭛⠜ᴗՓ⫼ᥜᴗкᴀᄺԡ䆎᭛԰㗙ᅠܼњ㾷ᄺֱ᳝᷵݇⬭ǃՓ⫼ᄺԡ䆎᭛ⱘ㾘ᅮˈৠᛣᄺֱ᷵⬭ᑊ৥೑ᆊ᳝݇䚼䮼៪ᴎᵘ䗕Ѹ䆎᭛ⱘ໡ॄӊ੠⬉ᄤ⠜ˈܕ䆌䆎᭛㹿ᶹ䯙੠׳䯙DŽᴀҎᥜᴗ␪फ໻ᄺৃҹᇚᴀᄺԡ䆎᭛ⱘܼ䚼៪䚼ߚݙᆍ㓪᭄ܹ᳝݇᥂ᑧ䖯㸠Ẕ㋶ˈৃҹ䞛⫼ᕅॄǃ㓽ॄ៪ᠿᦣㄝ໡ࠊ᠟↉ֱᄬ੠∛㓪ᴀᄺԡ䆎᭛DŽᴀᄺԡ䆎᭛ሲѢ1ǃֱᆚƶˈ೼______ᑈ㾷ᆚৢ䗖⫼ᴀᥜᴗкDŽ2ǃϡֱᆚƶDŽĜ˄䇋೼ҹϞⳌᑨᮍḚݙᠧĀĜā˅԰㗙ㅒৡ˖᮹ᳳ˖ᑈ᳜᮹ᇐᏜㅒৡ˖᮹ᳳ˖ᑈ᳜᮹Ꮉଚㅵ⧚⸩຿䆎᭛㄀ゴ㒾䆎Ā໪ࣙā(outsourcing)㣅᭛ϔ䆡ⱘⳈ䆥ᰃĀ໪䚼ᇏ⑤āˈᣛӕϮᭈড়߽⫼݊໪䚼᳔Ӭ⾔ⱘϧϮ࣪䌘⑤ˈҢ㗠䖒ࠄ䰡Ԣ៤ᴀǃᦤ催ᬜ⥛ǃܙߚথ᣹㞾䑿Ḍᖗゲѝ࡯੠๲ᔎӕϮᇍ⦃๗ⱘ䖙䗳ᑨব㛑࡯ⱘϔ⾡ㅵ⧚῵ᓣ[1]DŽྨᠬӕϮ೼ݙ䚼䌘⑤᳝䰤ⱘᚙމϟˈЎњপᕫ᳈໻ⱘゲѝӬ࢓ˈҙֱ⬭᳔݊݋ゲѝӬ࢓ⱘࡳ㛑ˈ㗠ᡞ݊Ҫࡳ㛑׳ࡽѢᭈড়ˈ߽⫼໪䚼᳔Ӭ⾔ⱘ䌘⑤ќҹᅲ⦄ᰃकߚᖙ㽕ⱘDŽӕϮݙ䚼᳔݋᳝ゲѝ࡯ⱘ䌘⑤੠໪䚼᳔Ӭ⾔䌘⑤ⱘ㒧ড়ˈ㛑໳ѻ⫳Ꮌ໻ⱘणৠᬜᑨˈՓྨᠬӕϮ᳔໻䰤ᑺഄথ᣹㞾᳝䌘⑤ⱘᬜ⥛ˈ㦋ᕫゲѝӬ࢓ˈᦤ催ᇍ⦃๗ⱘ䗖ᑨ㛑࡯DŽĀ໪ࣙā䖭⾡ㅵ⧚῵ᓣᰃᎹϮ㒣⌢ᯊҷᏆ㒣ᔶ៤ⱘ⼒ӮߚᎹϢण԰㒘㒛೼ᔧҞⶹ䆚㒣⌢ᴵӊϟⱘথሩϢⓨ࣪DŽᮽ೼20Ϫ㑾20ᑈҷˈ㕢೑⽣⡍݀ৌህᓔྟ೼ѻક䳊䚼ӊᷛޚ࣪ⱘ෎⸔Ϟᔶ៤⌕∈㒓԰Ϯˈ⫳ѻߎ݋᳝㾘῵ᬜⲞⱘTൟ䔺ⱘ⫳ѻ㒘㒛ᅲ䏉ˈᑊᅲ⦄њ䳊䚼ӊկᑨⱘ໪䚼࣪DŽথሩࠄ20Ϫ㑾ϟञ৊ˈᷛޚ࣪ǃܼ⧗࣪ⱘ㒘㺙⫳ѻ῵ᓣᏆ㒣᱂ঞࠄܼ⧗DŽҢᎹϮᯊҷⱘܼ⧗࣪ण԰⫳ѻࠄⶹ䆚㒣⌢ᯊҷⱘ៬⬹໪ࣙᰃϔϾϡᮁⓨ䖯ⱘǃҢ䞣বࠄ䋼বⱘ䖲㓁䖛⿟DŽᇸ݊ᰃ䖥ᑈᴹˈϮࡵ໪ࣙㄪ⬹亢㸠ܼ⧗ˈӕϮЎњᦤկḌᖗゲѝ࡯ǃ๲ᔎ㒘㒛♉⌏ᗻ㒋㒋ᇚ䴲ḌᖗϮࡵ໪ࣙˈҹᑨᇍᴹ㞾ᇍ᠟ⱘゲѝDŽϮࡵ໪ࣙৃҹ䗮䖛ᔎ࣪Ḍᖗゲѝ࡯ǃ๲ᔎ㒘㒛ߚ㺖ⱘӋؐǃ㾘䙓㒣㧹亢䰽੠䰡Ԣ㒣㧹៤ᴀㄝ䗨ᕘᴹՓӕϮ㦋ᕫ๲ؐDŽ೼ܼ⧗ℷ೼ᥔ䍋໪ࣙ产亢ⱘৠᯊˈ⠽⌕໪ࣙ೼៥೑ै䖬≵᳝㛑໳ᓩ䍋䎇໳ⱘ䞡㾚DŽ⬅ѢⳂࠡ໻໮᭄ӕϮ㞾⧚݊⠽⌕ϮࡵˈᕔᕔӮᇐ㟈ᬜ⥛ԢϟˈᭈϾ⼒Ӯⱘ⠽⌕䌍⫼᚞Ҏˈ⌾䌍ⱘ⠽⌕⦃㡖ⱘᯊ䯈ऴᭈϾ⫳ѻ੠⌕䗮ᯊ䯈ⱘ↨՟гⳌᔧ催DŽ៥೑Ꮖ㒣ࡴܹϪ⬠䌌ᯧ㒘㒛ˈ໪䌘ӕϮ㳖ᢹ㗠㟇ˈབᵰҡᮻֱᣕ⦄⢊㓈㋏໻㗠ܼⱘሔ䴶ˈᇚᕜ䲒䴶ᇍᴹ㞾໪೑ゲѝᇍ᠟ⱘゲѝDŽ៥೑ᎹଚϮӕϮᑨ䆹䕀ব㾖ᗉˈ䅸䆚ࠄ⠽⌕Ϯࡵ໪ࣙⱘ䖿ߛᗻˈঞᯊᭈড়㞾䑿Ӭ⾔ⱘ䌘⑤DŽ䖭ḋᠡ㛑໳๲ᔎӕϮⱘḌᖗゲѝ࡯ˈ೼▔⚜ⱘᏖഎゲѝЁゟѢϡ䋹ПഄDŽ䗝乬㚠᱃ঞᛣН䗝乬㚠᱃ࠄⳂࠡЎℶˈ៥ⳕᏆ䗮䖛GSP䅸䆕ⱘए㥃ᡍথӕϮ䖥200ᆊˈܼ೑᳝ए㥃ᡍথ䌘Ḑⱘ