泛珠江三角洲地区酒店业发展的问题与对策

26320067JournalofGuilinUniversityofTechnologyVol126No13Jul12006:1006-544X(2006)03-0440-091,2,2,2(11,130026;21,541004):,,,.:;;;:F719:A[1]:2002,110,700,712%.20,12.,,,,,,,.,,.,,(),,,.111111111,,,,,,..,,,.11112,2005,..,,.11113,:2002,,9791,9199%.3680,10196%;:2005-04-21:2004(04XJY018):(1965-),,,:.5566,11143%,3;()20319,14157%.1.,2005314,GDP1011%.2010,9137;2025,1,,.,.,,,,.119982002()Table1Statisticsofforeigntouristsandtouristincomein19982002/()/19982507129612610271999270416651401997200031221885162124720013316167517719252002368012652031855:(),3,23,,41%,,()25%,..1443:22002Table2Foreigntouristsreceptionstatisticsin2002////115251882981063162191721161231013826614518316311731913272153215194984152783178:()Table3Statisticsofincomefromforeigntouristsin2002//%()/%15019089131525231114545171532217545251911::.WTO,(,),,,,.,.2211,,.,,.,.,,,.,,,.,.,,,,,,,.,.212,,,,,,,.,13,.,.,,,2442006,.,,;,,,.,,,,,,[2].213.,,,,,..214,:(90%),.,.,,.,,,,,.215,,.,,,,,.21620,.,,.,,,,,.:,,;,,,,.,,;,,;,,.,,,.,.3,,,,,()()[3].WTO,,,,3443:.,,,,,,,.,,,,,,,,,,.311,,,,,,.31111,,,,,.,.,,,,,,.,,;,,.,,CI(corporateidentity,),.,.31112,,,,,.,,,,,[4],,,,,,.,.,,.,,.,.,,,,,.,,.,.,.,..,,.,4442006,:,,;,,,;,,;,.31113,,,,,...,,[5].(200),,20[3].,71,1,7.,,,.,,.,,,,,.,(),,,,.,,..,,,,.,..,,.,.,(),..31114,,,,.,.,,,,,,,,,,.,,,,.,,.,,5443:,,.,,,,,,.31115,,.,,.:,,200112102580,,,,800,2001,.,,,,,(),;,,,.31116.,.,.,,,.,,,,,,..,,,,,,,..WTO,,.,,,,,,,,.31117,.,,,,,.,,,,.,,,.,,,.,.,,10:6442006,.,30,2000,2002,,.,.,,,,.312,,,,,,.31211,,,,.,,,:,,,,,,,,;,;,.,.31212,,.,.,,,.,,(),,.()(),,,,,,,.,,,.,WTO.31213,ISO,,;,,[6].;,;;;;;,;;,.ISO14001.,.ISO14001,.,39,8ISO14001,.ISO140017443:.,,.,.:[1].[J].,2000,29(3):69-72.[2],,.[J].,1998(2):19-22.[3],.[N].,2003-02-14(2).[4].,,[J].,1999(3):9-13.[5].[J].,2001(1):32-34.[6].[J].,1999(6):31.ProblemsandmeasuresforhotelbusinessinPan2Pearl2RiverDeltaregionTANGShan2mao1,2,LIANGYan2hua2,ZHANGRui2mei2(11FacultyofEarthSciences,JinlinUniversity,Changchun130026,China;21GuilinUniversityofTechnology,Guilin541004,China)Abstract:HotelbusinessinPan2Pearl2RiverDeltaregionisconfrontedwithbothopportunitiesandchallenges.Fromtheaspectsofprofessionalmanagement,groupdevelopment,structureofthehotelrooms,outsiders’in2volvementandthethreatsofindependentrestaurants,theexistingproblemsforthehotelbusinessinthisregionareanalysed.Basedontheanalysis,numerousmeasuresareputforwardinthelightofoperationandmanage2ment.Hotelsaresuggestedtopromotetheoperationpowerandcompetitiveness,thusrealizingthegoalofgroupmanagementandinternationalization.Keywords:Pan2Pearl2RiverDeltaregion;hotelbusiness;problems;measures8442006