洲际酒店市场销售例会PPT

Sales&MarketingMeetingMay22nd,2009P.RActionPlanPRACTIVITIESDeadlineStatusWaitingforthefeedbackfromMaisonModedepartmentstoreifwearegoingtocooperate(VIPdiscountdetailshasbeenoffered,ifagreed,willstartfrom19thJune)TuesdayongoingSigningcontractwithCQEvening,CQMorningnewspaperandRedooWeeklyfor2009WednesdayOngoingFollowupwithConcierge‘intheknow‘video(filluptheorderformanddiscusstheshootingdateandhotelrepresentativewhichwillbeinthevideo.Tuesday(26thMay)OngoingUpdatinghotelbackgroundmusiconaweeklybasisN/AOngoingFollowupthepromotionswithWangFujindepartmentstore(gotothestoretocheckourpostersandcollectsomefeedbackfrombothstoreandGingersrestaurant)TuesdayOngoingMakingproposalforinviteprimerhopeschoolkids(10kids)cometoChongqing,stayinhotelforonenightandChongqingtournextmorning.Andifpossible,giveconsolationmoneyofRMB100perchild.FridayOngoingP.RScoreandMonthlyNewsclippingforJunIssueFridayOngoingPreparenewsreleaseforCantonesestyledessertonChildren'sday.ongoingPromotionsCornerItalianCuisinePeriod:1stMay,2009to12thJuly,2009Status:publicizingquitewellsofar,andallofthemainlocalmediashaspublicizedaboutthispromotionalready.Mediastargeted:•EconomicTimes(29thApril,WednesdayRMB17,000)•Newooweekly•TheNewTravelWeekly•CQEvenings•CQMorning•RedooWeekly•CityLife(2ndJun,TuesdayRMB11,000)MediaPlanPromotionCorner2009RiceDumplingGiftbasketInterContinentalChongqinghaspreparedlusciousandelegantwrappedRicedumplinggiftsetforyoutosharethistraditionalDagonBoatFestivalwithyourfriendsandfamilies.SuperiorGiftSet:RMB338/BoxDeluxeGiftSet:RMB688/BoxSellingperiod:8thMay,2009-28thMay,2009Status:ongoingMediastobetargeted:•CityLifeWeeklyNewspaper(7thMay,RMB10,000)•NewooTheNew•CQMorningPost•RedooPromotionsCornerCantonesestyledessertPeriod:FromnowonPrice:RMB38/eachStatus:startsendingnewsreleasetopublicMediastobetarget:•EconomicTimes•Newooweekly•TheNewTravelWeekly•CQEvenings•CQMorning•RedooWeekly•CityLifeCoast:NoadvertisingcostwillinvolveMedia:RedooWeeklyDate:18thmay,2009Content:ReportedItalianfeastOpeningCeremonyatICCQ.HotelNewsMedia:TheNewTravelsWeeklyDate:18thmay,2009Content:ReportedItalianfeastOpeningCeremonyatICCQ.HotelNewsMedia:CQTimesDate:19thMay,2009Content:IntroduceItaliancuisineatourhotel.HotelNewsNewsClippingoftheWeekMedia:NewooDate:19thMay,2009Content:ReportedItalianfeastOpeningCeremonyatICCQ.HotelNewsMedia:TheNewTravelsWeeklyDate:11thMay,2009Content:TravelsofficeofSingaporemetChongqinglocalmediasinoneofourfunctionroom.HotelNewsMedia:NewTravelsWeeklyDate:11thMay,2009Content:IntroducingRicedumplingfromICCQHotelNewsHotel:JWMarriottMedia:NewTravelsWeeklyDate:18thMay,2009Content:HalfpagesizeadvertisementofRicedumplingfromJWMarriot.CompetitorsNewsHotel:HowardJohnson&HarborplazaMedia:CityLifeDate:21stMay,2009Content:RicedumplingnewsreleasefromHowardJohnsonandHarborplaza.Pricerange:RMB149+CompetitorsNewsHotel:HarborplazaMedia:CQMorningDate:22ndMay,2009Content:DecorationcompanywillholdconferenceinHarborPlazain24thMay.CompetitorsNewsHotel:HiltonMedia:CityLifeDate:21stMay,2009Content:IndiancuisinenewpromotionfromHiltonCompetitorsNewsHotel:HiltonMedia:NewooDate:19thMay,2009Content:NewpromotionofIndiancuisinefromnowtill1stJuly.CompetitorsNewsHotel:SofitelMedia:NewooDate:21stMay,2009Content:Sofitelwillpopularizingoncruisetour,andtheyhavenamedacruiseas‘Sofitel’,itwillbeabletoserveanysmallfunctionsandparties.CompetitorsNewsHotel:HarborPlaza&HiltonMedia:EconomicTimesDate:21stMay,2009Content:JournalistcommentonexpensiveRiceDumplingsinthemarket,andtaketheRiceDumplingfromHarborPlazaandHiltonasanexample.CompetitorsNewsReviewBusinessApr(MTD1-22May)ActualForecastBudgetVariancetoFVariancetoBOcc%75.82%73.5%75.66%2.32%0.16%ARR488.09492.08517.370.81%5.66%ROOMREVENUE2,626,9222,689,4432,778,2922.32%5.45%CompetitorsRateWeek1(May20-26)WeekDayWeekendCompetitorBrandWebGDSHRCHotelDirectRateChangefromRateChangetoBrandWebGDSHRCHotelDirectRateChangefromRateChangetoICChongqing89066888://(A)Budg.Reve.(B)Discre.AVSBNo.CoversAver.Per.CoverAct.Reve.(A)Budg.Reve.(B)Discre.AVSBGingers234385198,039738583614,389579,3846.04%49,113793,857,5184,207,6508.32%EmeraldSea355417148,0641257440553,386471,32317.41%9,9023793,756