AC尼尔森笔试真题汇总

NUMERICALTESTQuestion1YouwanttolaunchanewlineofguminasmalltownnamedMyTown.InMyTown,thereare6storeswhichhavethesales(inpacks)asmentionedbelow.GumSales(inpacks)StoreA3,894StoreB384StoreC34StoreD3,738StoreE1,549StoreF237A.Ifyouhadtheopportunitytobesoldinonly3stores,whichstoreswouldyouchoose?ADEB.Whatpercentageoftotalstoreswoulditbeifyouwereavailablein3stores?50%C.Whatpercentageoftotalsalesinpackswouldthatrepresent?93.5%Question2HarrisonWaterSportshasthreeretailoutlets:Seattle,Portland,andPhoenix.TheSeattlestoredoes50percentofthetotalsalesinayear,whilethePortlandstoredoes35percentofthetotalsales.FurtheranalysisindicatesthatofthesalesinSeattle.20percentareinboataccessories.ThepercentageofboataccessoriesatthePortlandstoreis30andthepercentageis25atthePhoenixstore.PleasecalculatetheprobabilitythatasalebyHarrisonWaterSportsisforaboataccessory.(EXPRESSIN%TERMS)24.25%Question3Amerchantpaid$300forashipmentofxidenticalcalculators.Themerchantused2ofthecalculatorsasdemonstratorsandsoldeachoftheothersfor$5moretheaverage(arithmeticmean)costofthexcalculators.Ifthetotalrevenuefromthesaleofthecalculatorswas$120morethanthecostoftheshipment,howmanycalculatorswereintheshipment?86Question4Inacertainstore,allmapsaresoldatthesameprice,andallbooksatanotherprice.OnMondaythestoresold12mapsand10booksforatotalof$38.00.andonTuesdaythestoresold20mapsand15booksforatotalof$60.00/$0.5Atthisstore,howmuchcheaperisthemapthanthebook?(EXPRESSIN$TERMS)Question5Amongst7consumers,5ofthempurchasebrandAand4ofthempurchasebrandB.TochooseonebrandAbuyerandonebrandBbuyerrespectively,howmanyoptionsareavailable?Question6Atotalof40BrandXBlue-rayDVDplayersand80BrandYHDVDplayerswerepurchasedforamotelchain.IfthepriceofeachBrandYHDVDplayerwastwicethepriceofeachBrandXBlue-ray,whatpercentofthetotalbillwasthepriceofaBrandYHDVDplayer?1%Question7ThefollowingisthefindingofaNielsenresearchreportonsmokers:80%oftherespondentsareorusedtobesmokers.Amongthosesmokers,75%aremale.70%ofthemalesmokersareagedfrom25to35while50%ofthefemalesmokersareagedfrom25to35.20%oftheyoungmale(aged25to35)smokershavekidsand5%oftheyoungfemalesmokers(agedfrom25to35)havekids.Pleasecalculate:A)Thepercentageofyoungmalesmokersoutofallrespondents.42%B)Thepercentageofyoungfemalesmokers(outoftotalrespondents)thathavekids.0.5%Question8Atotalof$20,000wasinvestedintwocertificatesofdepositatsimpleannualinterestratesof6percentand8percent,respectively.Ifthetotalinterestonthetwocertificateswas$1,440attheendofoneyear,whatfractionalpartofthe$20,000wasinvestedatthehigherrate?(EXPRESSIN%TERMS)60%Question9Atacertainicecreamparlor,customerscanchooseamongfivedifferenticecreamflavorsandcanchoseeitherasugarconeorawafflecone.Consideringbothicecreamflavorandconetype,howmanydistincttriple-scoopconeswiththreedifferenticecreamflavorsareavailable?Question10AfirmsellingManchesterUnitedpillowcasesfor$10currentlygeneratesanannualturnover（营业额）of$500,000.Variablecostsaverageat$4perunitandtotalannualfixedcostsare$100,000.Themarketingdirectorisconsideringapriceincreaseof10%.Giventhatthepriceelasticityoftheproductisbelievedtobe-0.4,pleasecalculate:(Priceelasticity=%changeinquantitydemanded/%changeinprice)A.Theoldsalesvolume(销量)(EXPRESSINUNITTERMS)B.Thenewsalesvolume(EXPRESSINUNITTERMS)C.Thenewrevenue(EXPRESSIN$TERRMS)D.Theexpectedchangeinprofitfollowingthepriceincrease(EPRESSIN%TERMS)1、A)ADEB)50%C)93.3%2、24.25%3、304、0.55、66、80%7、A)42%B)0.5%8、60%9、2010、A)50000B)48000C)528000D)18%