《英语-基础模块》下册-Unit-9-Advertisement.pptx

Language&CulturePress英语基础模块（）Language&CulturePressLanguage&CulturePressLanguage&CulturePressReading:theGreatWallReading&SpeakingLanguage&CulturePressAdvertisingWarmingupBrainstorm–theAdvertisementLanguage&CulturePressQuiz:Whatisanadvertisementusedfor?Quiz:Howcanwemakeanadvertisement?Quiz:Wherecanwemakeanadvertisement?AdvertisingWarmingupLanguage&CulturePressAdvertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.AdvertisingWarmingupLanguage&CulturePressAdvertisingWarmingup…bringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansof…Language&CulturePressAdvertisingWarmingupMI--Xiaomi小米国产自主品牌中的佼佼者，以全新营销模式和“为发烧而生”驰名。Language&CulturePressAdvertisingWarmingupLanguage&CulturePressAdvertisingWarmingupAdvertisementLanguage&CulturePressFastReadingAdvertisingReadingLanguage&CulturePressAdvertisingReading~key1.Whatisanadusedfor?…tosendcommercialinformationaboutcommoditiesorservicestothepublic.Brochurescancontainagreatdealofinformationifdesignedwell.2.Whatdobrochurescontain?Language&CulturePressAdvertisingReading3.Whydoweputadinnewspapers?4.WhodowemakeTVcommercials?Becausemostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.TVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Reading~keyLanguage&CulturePressAdvertisingReadingReading~keyWeallknowthatsomeadsgivefalseinformationtomisleadus.Adscanmoreorlessmakeconsumerschangetheirattitudetowardsomeproductsorservices.5.Howabouttheadsaffection?6.Howcanadsmisleadus?Language&CulturePressSo,itisnecessarythatwemakesurewhatisrealandwhatisfalseintheads.7.Whatcanwedowhenwereadads?AdvertisingReading~keyLanguage&CulturePressAdvertisingReading~Analysis课文分析Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.广告广告是用来向公众传递商品或服务信息的。Language&CulturePressAdvertisingReading~Analysis课文分析广告Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.Language&CulturePressAdvertisingReading~Analysis课文分析beusedtodo…被用来做……；注意同beusedtodoing的区别使用。e.g.1.木材用来造课桌。Woodisusedtomakeintodesks.2.电脑可用来做很多事。Computerscanbeusedtodomanythings.广告Whatisanadvertisement?Advertisementsareusedtosendcommercialinformationaboutsomecommoditiesorservicestothepublic.Language&CulturePressIfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.如果周六要举办一场时装秀，你喷了一条标语“周六在展览中心有时装秀”，那就是一条广告。如果你把标语挂在大象背上，牵着它进城，那就是在做广告宣传。AdvertisingReading~Analysis课文分析Language&CulturePressbetodo（近期即将按计划发生）)将要做……e.g.他们下个月即将结婚。Theyaretogetmarriednextmonth.AdvertisingReading~Analysis课文分析IfafashionshowistobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibitionCenteronSaturday”,thatisanadvertisement.Ifyouputthesignonthebackofanelephantandwalkitintotown,thatmeansyouaredoinganadvertisingpromotion.Language&CulturePressAdvertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.AdvertisingReading~Analysis课文分析广告就是通过分发小册子、传单或信函，展示海报或报纸广告，或以在电台、电视或网络做商业广告等形式，向潜在和现有消费者传递产品或服务有关信息。Language&CulturePressAdvertisingReading~Analysis课文分析bymeansofdoing“通过……方式，借助……方法”bringsth.totheattentionofsb.吸引某人对某事/物的注意。Advertisingisbringingproductsorservicestotheattentionofpotentialandcurrentcustomersbymeansofsendingbrochures,flyersormails,showingpostersornewspaperads,makingradio,TVortheInternetcommercialsandsoon.andsoon：表示“等等”，用于句尾。Language&CulturePressBrochurescancontainagreatdealofinformationifdesignedwell.Mailscanbesentdirectlytoselectedcustomers.Mostadultsreadnewspapers,soputtingadsinnewspapersisacommonwayofadvertising.AdvertisingReading~Analysis课文分析agreatdealof…大量的，许多的小册子如果设计好的话，可以包含大量的信息。信函可以直接寄给选定的消费者。大多数成年人都读报，所以在报刊上登广告也是常见的一种广告方式。Language&CulturePressPosterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.AdvertisingReading~Analysis课文分析海报放在消费者会注意到地方是很有效果的。好玩的彩色的海报会让路人觉得很新鲜。Language&CulturePress广播宣传的一个主要优势就是它们比电视广告便宜，而且很多人依旧在听广播，比如当他们在出租车或在自己的车里时。…ofradioannouncementisthatthey…：that引出表语从句。forexample：例如，同义词forinstance。AdvertisingReading~Analysis课文分析Posterscanbeverypowerfulinplaceswherethecustomersnoticethem.Interestingcolorfuloneswillappearnewtopassers-by.Amajoradvantageofradioannouncementsisthattheyareusuallycheaperthantelevisionads,andmanypeoplestilllistentotheradio,forexample,whentheyareintaxiesorintheirowncars.Language&CulturePressTVcommercialsareusuallyveryexpensive.ButitissaidthatadsonTVhaveagoodeffectbecauseTVisbecomingmoreandmorepopular.Adscanmoreorlessmakeconsumerschangetheirattitudestowardsomepr